Mental Floss, the magazine packed with information that can stump pretty much anyone you know, has a new guy tinkering under its hood. Jim Kaminsky is the title’s new Editor-in-Chief, and the first issue under his guidance hits newsstands tomorrow.
We got a chance to preview the issue, and from the looks of it, Kaminsky already has the magazine humming. Mental Floss’ Sept./Oct. issue is filled with entertaining and engrossing features that are sure to gain it new readers.
Kaminsky told FishbowlNY via email that when he came aboard, the magazine already had these things, he’s just been doing some fine tuning.
“The core idea of Mental Floss is so strong: the fantasy of a perfect liberal arts education between the pages of a magazine,” began Kaminsky. “The voice springs from that. It’s as though you’re hanging with your smartest and funniest pal, the one who wears geekiness on his sleeve, but is lovable and awesomely fun to be with. Will Pearson and Mangesh Hattikudur, the magazine’s founders, nurtured that voice over the course of a decade, so everything I’m doing with it is just an amplification of what was already there.”