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Posts Tagged ‘Manuela Hoelterhoff’

Matt Blank, Dennis Basso and the Story Behind Meghan McCain’s Latest TV Project

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Last week,  it was all about authors and agents, and today it was television titans’ turn in the rotating cast of characters that is Wednesdays at Michael’s. Tonight when Liz Smith hosts her annual kick-off for her Literacy Partners’ initiative, the joint will be jumping with social types like Diane von Furstenberg (who, we hear, recently broke her shoulder skiing and is, no doubt, sporting a fashionable sling) and her Vespa loving hubby Barry Diller, Cynthia McFadden, Cornelia Guest, Calvin TrillinNan Talese and Gay Talese. We won’t be there to trade air kisses with the glitterati, because we’ll be chatting up our favorite Bravolebrities at their upfront party across town (Giggy, that means you!).

Today I was joined by Evan Shapiro, president of pivot (yes, with a lower case ‘p’) the new cable network targeting the all-important millennial audience  launched by Participant Media, the production company responsible for an impressive slate of projects, including An Inconvenient Truth, The Help and Steven Spielberg‘s Lincoln. Participant chairman and founder Jeff Skoll and CEO Jim Berk tapped Evan to spearhead the company’s expansion into television in May of last year. Prior to that, he had served as president of IFC and Sundance Channel where we was responsible for award-winning program, like the buzzed about Portlandia.

I could barely keep up with Evan, whose passion for his latest gig was evident from the moment he sat down. The incredibly youthful 45-year-old father of two teenage girls told me running pivot is his “dream job,” because he’s doing more than creating what he considers groundbreaking television. “Ten years ago I would have said my dream job would have been at NBC or CBS.  Today, it’s this job because we’re doing something that’s going to have an impact on the world.” Evan dismisses the notion of millennials as spoiled and entitled and instead compares them to ‘the greatest generation’ saying, “Like ‘the greatest generation,’ they have been handed a series of events not of their own making, and, post 9/11 and the Great Recession, they have a real sense of their place in the world and want to make a difference.”

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Lesley Stahl, Cynthia McFadden & Lindsay Lohan’s Interior Decorator

1003_mockup.gifEven the arctic temperatures couldn’t keep the faithful away from Michael’s today. The scene at 55th and Fifth was, although celebrity-free (unless you count a cast member from “The Real Housewives of New York City) even wilder than usual. The media mavens (Lesley Stahl, Cynthia McFadden), magazine power gals and honchos (Anne Fulenwider, Connie Anne Phillips, Jack Kliger) and fashionistas (Fern Mallis, Mickey Ateyeh) must have had plenty to talk about because at one point the decibel level hit its tipping point and I could barely hear the folks I was with and believe me, they were worth a listen.

I was joined today by Deacon Webster and Frances Webster, co-founders of Walrus, a multi-disciplinary creative agency, and they have quite a story to tell. If you want a laugh, check out the talking Walrus that touts the agency’s work on the company’s website. Hilarious. The husband and wife team, who first worked together at Mad Dogs & Englishmen, founded their award-winning (Ad Age’s 2012 Northeast Small Agency of the Year) in 2005 and, says Frances, have seen their business grow an astounding 300 percent in the last three years. Our mutual pal, PR veteran Diana Biederman, who is currently consulting for The Humane Society of New York, brought us all together and we had a lively lunch dishing about the ad biz. Deacon is the agency’s chief creative officer and Frances handles the business side as managing director. Their yin-yang skill sets keep things humming at work — and at home. The Brooklyn-based couple gave up trying to keep work talk out of their after hours conversations (“We quickly realized that was impossible,” says Frances) but did decide that having their desks facing each other in the middle of their open floor plan office was a little too much togetherness. They now keep their distance on opposite ends of the office and everything is going swimingly.

I’ll say. Having started their agency with the “21 Club,” Emergen-C,  Grand Marnier, CWX and The Economist as clients when the principals at Mad Dogs & Englishmen decided to close up shop and passed the business on to them (“We went to them and asked if they’d mind if we took the business with us and they were okay with it,” explained Frances), the Websters now boast a roster that includes Amazon Kindle, Bazooka Brands and Bloomberg Businessweek as well as hotter-than-hot Rent the Runway and came up with a funny and effective photobomb video campaign to tout to the fashion site’s growing wardrobing capabilities. They’re also the team that AMC tapped a few years ago to develop a brand strategy for “The Walking Dead” and we all know how that turned out.

Deacon Webster, Diane Clehane and Frances Webster

These days, the Walrus team is busy touting the preventative properties of Emergen-C on social media and in the digital realm and is promoting the message that the cold medicine isn’t just for when the flu strikes but rather a wondrous preventative elixir that is best taken daily (they’ve taken the brand from 5,000 to 531,000 likes on Facebook and counting). They are also working on attracting younger moguls, hedgies and the like to Bloomberg’s Businessweek. “We’re telling younger people that the magazine has really changed.” The good news is, says Deacon, since changing to the weekly delivery system that subscribers get along with their daily newspapers, the magazine is getting a lot more attention from subscribers and “there hasn’t been a lot of newsstand drop off. If people read three issues in a row, they’re hooked.” Their mission now: to find different venues for digital sampling for the consumer and keep the buzz going over their eyebrow-raising covers.

You can check out Walrus’ witty, out of the box thinking on Friday in The New York Times and The Wall Street Journal with their full page ads for Smith & Wollensky which explain why scoring an internship at Smith & Wollensky is better than landing one at Goldman Sachs, Lazard and Morgan Stanley. The ads explain, among other things, that “Lazard might know a thing or two about capital markets, but when it comes to creamed spinach they might as well be Lehman Brothers.” Got your attention, didn’t it?

Here’s the rundown on today’s crowd:

1. Hollywoodlife.com’s EIC Bonnie Fuller and publisher Carlos Lamadrid with Penske Media’s vice chairman Gerry Byrne hosting Real Housewife of New York City’s  Aviva Drescher, Sirius XM’s Serena Kodila, Island Def Jam Music Group’s Laura Swanson, Comcast’s Julian Broadsky, Activate’s Michele Anderson and Matrix’s Patrick O’Keefe.

2.  Fern Mallis and Mickey Ateyeh

3. ‘Mayor’ Joe Armstrong and David Zinczenko. One of today’s hot topics among the regulars was “When is Dave going to announce his next move?”  Plenty of folks stopped by Table 3 to inquire. Our lips are sealed …

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