— DIANE CLEHANE

As much as we love our bird’s eye perch from the bar, it’s always a treat when we’re invited to dine in the grown up section — especially when the scene is as head-spinning as it was today. Hallmark Channel’s senior vice president Jen Geisser and her power publicist Jaime Saberito made room for me at the table at a luncheon hosted by their fearless leader the consummate showman Henry Schleiff and attended by a tasty stew of bold-faced names and top executives from UNICEF that made for one interesting afternoon of Cobb salads and conversation. Henry, newly ensconced on UNICEF’s board, brought the group to together to kick off the TAP project during ‘World Water Week’ (March 16-22). The initiative was created to raise funds and awareness by asking NYC diners at select eateries around town to forego their Fiji water for good old NYC tap water and donate what they would have spent on it to help fund clean water for kids around the world. And, yes, Michael’s is participating.

The reigning queen of the celebrity diet wars Valerie Bertinelli (A 40-pound weight loss thanks to Jenny Craig!) was the guest of honor (arriving with her boyfriend Tom Vitale) having made one movie for the network with another one in the works — Mrs. Washington Goes to Smith (Catchy title!). The still adorable actress and newly minted best-selling author was busy signing books for everyone (Henry thinks of everything!) but still made time to chat with me. Her big news — her book, Losing It — And Gaining My Life Back One Pound at Time will debut at No. 1 on this week’s New York Times‘ list. “I’m so thrilled — it’s on my son’s 17th birthday and I dedicated the book to him,” she says. “I couldn’t be more blessed.” Val (we’re on a first name basis now) also confided that she’s hot on starting another book and already has an idea that’s bound to strike a chord. “I’d like to write something like Divorce & Children: Love Your Child More Than You Hate Your Ex. The list is long when one considers who might benefit from such a tome. For now, at least, it appears Silda Spitzer won’t be needing it but we’re not closing the book on that one just yet.

Here’s the rundown on today’s crowd:

1. The white wine was flowing in celebration of Linda Fairstein‘s latest book, Killer Heat with a table full of gals that know a little something about the subject. In attendance: Cosmo editrix Kate White, super agent Esther Newberg, former Law & Order SVU star Stephanie March, Lesley Stahl (I promise to keep my eye out for that 60 Minutes watch!) and Cynthia Lufkin (Congrats on being named The American Cancer Society’s Mother of the Year!)

2. Bobby Zarem and a Jake Gyllenhaal doppelganger.

3. Mayor Joe Armstrong who has been traveling far and wide hard at work on his upcoming book with some lovely looking ladies. Welcome back Joe, we missed you!

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We’re always kept more than occupied checking out the bold faced names in the main dining room on our weekly visits but today our radar was truly put to the test when the usually celeb-free Garden Room was the hotbed of activity with an estrogen-fueled, invitation-only lunch hosted by Peggy Siegal for Arianna Huffington. The luncheon (where no one touched dessert) brought out the most head-spinning cross-section of alpha females, power blondes and social swans we’ve seen in a long time.

The Gotham gals we spotted: Joni Evans, Karenna Gore, Naomi Wolff (who must be so proud of Al Gore‘s newfound mojo), Zoe Baird, Nora Ephron (who seemed to be traveling incognito in her dark sunglasses while checking out the dining room on her way inside), Fern Mallis, Dayle Haddon (who somehow lost her cellphone in the fray), Fran Drescher, Karen Duffy, Arlene Dahl (sporting her favorite black patent leather newsboy cap!?!), Deborah Roberts, Erica Jong, Maria Cuomo Cole, Somers White and InStyle‘s Cindy Weber Cleary. Lunchtime chronicler Diane Clehane, who was dining with OK! editrix Sarah Ivens, got the lowdown on the crowd from Joan Rivers, who summed up the afternoon thusly: “You’re better off out here! That was a roomful of bitches in there!”

Here’s a rundown of the rest of the crowd:

Table 1. A pow-wow of beauty industry bigwigs: GCI (Global Cosmetic Industry) editor-in-chief Karen A. Newman, Marc Rosen and a table full of colleagues. A photographer from Cosmetic World/Beauty Fashion hovered nearby to capture the big doings.

2. Uberagent Esther Newberg, who was spotted picking at the plate of her guest.

3. John Josephson.

4. Herb Siegal.

5. Stanley Schuman.

6. Henry Schlieff toting a Hallmark goodie bag to his lunch with newsgals Lynn White, Rosanna Scott, Jane Hansen and Penny Crone. The tireless showman was overheard asking Charles Stevenson who was seated at David Patrick Columbia‘s table about his golf game and promising to hit the links with him soon .

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New Career Opportunities Daily: The best jobs in media.