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Posts Tagged ‘Maria Rodale’

Rodale Splits Into Three New Groups

Maria Rodale, the CEO of Rodale Inc., has made some big changes at the publishing house. Adweek reports that the company is now split into three groups: Healthy Living, Active Living and Digital/Brand Development.

The Healthy Living Group includes Men’s Health, Women’s Health, Prevention and Organic Gardening. It will be overseen by David Zinczenko, who now holds the title of Excutive Vice President, General Manager. Active Living, which includes Runner’s WorldBicycling, and Running Times, will be overseen by David Willey, who is now a Senior Vice President, General Manager. The third group, Digital/Brand Development, doesn’t have a General Manager in place yet.

As with any major changes, someone will be displaced. Mary Murcko is leaving Rodale, and she will be replaced by Chris Lambiase, who has been promoted to Publishing Director.

David Zinczenko Named Editorial Director of Prevention and Organic Gardening

Rodale has just announced that David Zinczenko has been promoted to Executive Vice President and Editorial Director for its Prevention and Organic Gardening brands. Zinczenko will now be responsible for the magazines online and print editorial.

Zinczenko will continue his duties as Editor-in-Chief of Men’s Health and Editorial Director of Women’s Health.

Maria Rodale, Rodale’s CEO, said of the move, “His editorial vision, and unique understanding of the healthy lifestyle consumer, will be an invaluable resource to us as we grow these important brands across all platforms.”

Organic Gardening Launches Digital Edition For The iPad

Organic Gardening has launched its own iPad application with the debut of its October/November digital issue, which is available for purchase for $3.99. The issue features a welcome video from Rodale CEO Maria Rodale and an excerpt from Hybrid, Noel Kingsbury‘s book on the history of plant hybridization.

Organic Gardening is the first gardening magazine to enter the iPad market. Bonus content not found in the magazine’s print issue include photo galleries, recipes and how-to videos on gardening.

Ethne Clarke, the magazine’s editor in chief, describes Organic Gardening‘s goals for the app:

For 70 years, readers have turned to Organic Gardening as the leading media resource for ‘living lightly from the ground up™,’ as we consistently deliver the safest and most natural approach to creating a healthy lifestyle by beginning in the garden. Our entry into the iPad forum gives us another exciting way to connect with our readers as well as attracting a new audience from the next generation of gardeners.

Former Rodale CEO Ardath Harter Rodale Dies At 81

ahr.jpgArdath Harter Rodale, the former chairman and CEO of the family-owned magazine publisher Rodale Inc., died today at age 81.

Rodale was the mother of the company’s current CEO and chairman, Maria Rodale, and the wife of another former CEO, Bob Rodale. “We are very sad to say goodbye to an amazing woman, and more importantly, to our mother and the grandmother to our children. She will be very missed,” Maria Rodale said in a statement released by the company today. The cause of death was not disclosed.

Ardath Rodale first came to work at Rodale in 1956. While there, she oversaw renovations of the company’s Emmaus, Penn. headquarters, choosing to implement energy-saving features on the buildings instead of tearing them down and starting anew. Her husband, Bob, was killed in a car accident in 1990, and she took on the role of chairman and CEO. She was CEO until 2002 and stepped down as chairman in 2007 and took on the role of “chief inspiration officer” as her daughter Maria took her place on the board.

She also served as co-chair of the board of non-profit Rodale Institute, which is dedicated to research and education focused on organic food and agriculture.

In addition to her work at Rodale, Ardath was a columnist for Prevention magazine, an author and an AIDS activist, serving on the Harvard AIDS Institute’s International Advisory Committee. She also received many honorary degrees over the years, including two Honorary Doctor of Humane Letters degrees from DeSales University and Lehigh University, an Honarary Doctor of Laws degree from Kutztown Unversity and an Honorary Doctorate of Humanities degree from the New College of California in San Francisco.

Ardath is survived by four children, including Maria, and eleven grandchildren, who will no doubt carry on the traditions of Rodale Inc. in her memory.

Rodale Restructures Management, Promotes Michaelson To President, CMO

rodale.jpgMen’s Health publisher Rodale Inc. announced a sweeping restructuring of its management team yesterday, along with the promotion of customer marketing EVP Gregg Michaelson to president of integrated marketing and sales and chief marketing officer.

The changes come five months after Rodale’s CEO Steven Pleshette Murphy decided to leave the company and was replaced by the founder’s granddaughter, Maria Rodale.

In addition to Michaelson, several other executives were given additional duties and shuffled around, including editorial execs David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who will now also serve as editorial director of Bicycling; Bill Stump, who was promoted to SVP/editorial director to oversee Prevention, Organic Gardening and; and Karen Rinaldi, who was promoted to EVP/general manager and publishing director of Rodale Books.

Left out of the promotions was Men’s Health editor David Zinczenko, as pointed out by Jeff Bercovici. The recent cover controversy may have something to do with that.

Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.

The full release explaining all the changes, after the jump

Read More: Promotions All Around At Rodale — But Not For Editor of Men’s Health –Daily Finance

Previously: Men’s Health Runs Same Cover Twice — Purposely?

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Rodale CEO Leaves, Replaced By Founder’s Granddaughter

rodale.pngPennsylvania-based magazine and book publisher Rodale Inc. said today that president and CEO Steven Pleshette Murphy has decided not to renew his contract and will be leaving the company at the end of the summer. He will be replaced by Rodale’s chair, and granddaughter of company’s founder, Maria Rodale.

Murphy joined Rodale in 2000 as president and COO, and was promoted to CEO two years later. “After a wonderful decade at Rodale, I have decided not to renew my contract and to take time off to pursue my own creative interests,” he said in a statement. “Now is the perfect moment for Maria to lead the company forward by adding the top managerial responsibility to her role as chairman.”

Maria has worked for the company founded by her grandfather, J.I. Rodale, in various capacities since 1987. She is currently the editor-in-chief of and writes a blog, “Maria’s Farm Country Kitchen,” which is also published by the Huffington Post. She has served as chairman of the board since 2007, when she succeeded her mother. She has also written three books.

“I have been preparing my whole life to lead Rodale,” Maria said. “As chairman and CEO, I will work to build on the strong foundation we have established during the past ten years to take this incredible company to even greater heights…The entire Rodale family thanks Steve for his expert leadership, in particular his ability to ensure the company’s stability during a most challenging time. He will forever hold a place in Rodale’s history as both a creative innovator and a disciplined executive, all the while staying true to our company’s unique mission.”

Full release after the jump

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