TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Marianne Howatson’

Barbara Walters, Arianna Huffington and a Socialite Celebration

1003_mockup.gifWe were so disappointed to hear we missed Alec Baldwin by a day. A little birdie told me Manhattan’s most famous newlywed was in an extremely good mood yesterday as he dined with a mystery gal with a British accent (Attention Andrea Peyser!). Here’s another tasty tidbit about the 30 Rock star: He is apparently not done with Twitter as he tweeted about the dessert sent to him by Michael’s GM Steve Millington congratulating him on his headline-making nuputials. I just thought you’d like to know.

Now, on to today’s crowd. This being the last few weeks before everyone takes off for their cottages in the Hamptons and family compounds in Maine, Michael’s was chock full of A-listers, including Barbara WaltersArianna Huffington and a squadron of social types. I was joined today by Marianne Howatson and Kendell Cronstrom and we had plenty to talk about. I’ve known Mariane since her days at Conde Nast where she was publisher of Travel & Leisure and Self. She then went on to be group publisher of Gruner+Jahr. These days, she is CEO and publication director of three gorgeous shelter books: Connecticut Cottages & GardensHamptons Cottages & Gardens and the company’s newest edition, New York Cottages & Gardens which launched in March.

Marianne bought the books in 2009 because she says, “I was in love with the magazines.” And, it seems, she’s not alone. “Every house I go into in the Hamptons, the magazine is right there on the table. It’s wonderful to see.” The appeal of the books lies in their “sense of place” and the feeling of “intimacy” that connects the reader to its design-focused content, explained Marianne. The books’ affluent, passionate readers with a median household income of $880,000 and the company’s event-driven marketing efforts have made it the advertising vehicle for luxe lifestyle brands, like Hermes, Scalamandre, ligne roset and roche bobois.  NYC &G, with  Kendell at the helm, has been so well received that Marianne decided to up the print run by 25 percent, increase the frequency from five to six times a year, and sell the book on the newsstand for $5.95. In the era of the $12 print subscription, Marianne’s asking price of $99.95 for all three titles is truly a vote of confidence for the future.

Marianne Howatson, Kendell Cronstrom and Diane Clehane

It’s clear that Marianne has set the bar high on all fronts. This year, the stellar roster of events the company has sponsored is truly impressive. In Connecticut, its Innovation in Design Awards have been recognizing the area’s leading architects and designers for six years. The magazine also sponsored the Red Cross Ball and created Pink Aid, a brilliant initiative to raise money for breast cancer awareness in partnership with Mitchell’s of Westport. The luncheon features a collection of pink chairs artfully adorned by a host of designers which line the front row at a fashion show of a top designer. Guests pay $1,000 to sit in the chairs and afterwards they are available for sale. Last year’s event raised $330,000 for area hospitals. This year’s event is scheduled for October 4 and will feature a Ralph Lauren fashion show. CTC&G Editor D.J. Carey has also redesigned the book’s logo for September which, explains Marianne, will “open up” the cover, giving it an airy, more modern feel.

Read more

Mediabistro Course

Magazine Writing

Magazine WritingStarting September 4, learn how to get your work in top publications! You'll learn how to create captivating stories editors will want and readers will love, understand which magazines are right for your stories, craft compelling pitch letters, and more! You'll leave this class with two polished articles and corresponding pitch letters. Register now! 

Lunch: Jermaine Jackson Stops By Michael’s

homepage_graphic04_large.jpg

— DIANE CLEHANE

The joint was jumping today at Michael’s as usual, but there’s always room for one more when the random headline-grabbing celebrity makes an unannounced appearance. No matter that Jermaine Jackson showed up with publicist Marilyn Crawford without a reservation — they got a prime spot in the dining room. “Next to the wall!” commanded Marilyn after declining the first table offered up and settling in for what must have been a dishy lunch. We can understand why Jermaine was accompanied by a bodyguard (although he needn’t have worried as the Michael’s crowd tried their best not to stare), but we’re a bit confused about the man purse he was sporting.

My good friend Linda Fairstein joined me today to celebrate the upcoming publication of her 12th novel, Hell Gate, due out in March. It’s her first book for Dutton, and she says she’s thrilled to work with the imprint’s “smart, young, and enthusiastic” team. Her last book, Lethal Legacy, which was an instant bestseller last year, is just out in paperback this week. No one is better at promoting books than Linda. (She extensively outlined her multi-platform strategy in our So What Do You Do? interview last year). On Friday, she is shooting a video for her website at Gracie Mansion, which figures prominently in the new book. The title refers to the roaring stretch of water where the Harlem and East Rivers meet near the historic federal mansion in Manhattan. “Even though I kill someone there in my book, they still decided to let us shoot there. I’m thrilled,” says Linda.

Just as we were discussing her website, designed by her nephew Marc Fairstein, a gal leaned over from Kate White’s table and whispered to Linda, “I absolutely love your site! It’s so well done.” Turns out this gal knows a thing or two about eye-catching sites for authors, because she’s the creative force behind Kate White’s site. “Kate’s been keeping you a secret all these years!” joked Linda who is good pals with the Cosmo editrix. Linda and Kate have known each other “forever,” and Linda has been writing pieces about true crime for Cosmo timed to the publication of her books for several years. What are friends for?

Linda also tells me that Kate (who must not need a lot of sleep) has a new book coming out in March entitled Hush which is “darker and more chilling” than anything she’s done before. Send us the galleys pronto, please!

Here’s the rundown on today’s crowd:

1. Freddie Gershon (“I’m a Table One person from way back”) and attorney Elliot Brown.

2. Peter Brown

3. My good pals ‘Mayor’ Joe Armstrong, producer Joan Gelman and politico Robert Zimmerman. Joe told me he’s just back from Washington, D.C. where he visited the White House: “But I was invited!” The Mayor picked up this year’s commemorative Christmas ornament in the gift shop as a present for fellow democrat Kerry Kennedy. He gave the twinkling trinket to his pal at lunch today since she was sitting nearby.

4. Cosmetic titan Leonard Lauder, who spent most of lunch going through a pile of papers with an unidentified gorgeous young blonde gal.

Read more