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Posts Tagged ‘Marie Claire’

Cosmopolitan EIC: We ‘Cannot Win’ the Photoshop Game

Adweek has posted video from its recent event “A Candid Conversation With Five Women Leaders of Advertising and Media.” Among the clips is this fascinating snippet from Cosmopolitan EIC Joanna Coles.

Coles recalls that when she was at Marie Claire, no one believed her when the magazine ran a cover and photo spread of Jessica Simpson with no make-up or retouching. “They accused us of lying,” she said. “The one time we did it [no retouching], no one believed us.”

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Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

Marie Claire Launches Popup Magazine

Say hello to Branché, a new magazine from another magazine — Marie Claire. Branché is a popup title in that it will only be distributed here in the city, and only from today through next Tuesday.

The 42 page magazine features 22 pages of editorial aimed at young, hip New York women. Old, uncool New Jersey women will not be allowed to own a copy Branché. We kid!

Branché’s is NYC centric though — beyond only being available here, inside the title readers will find items on The Smile’s executive chef Melia Marden and the Council of Fashion Designers of America Johanna Stout.

If you don’t get your hands on Branché’s debut issue, don’t worry. Another edition is already being planned for the fall.

Transgender Advocate Janet Mock on What She Learned at People.com

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After writer and former People.com editor Janet Mock came out as transgender woman in a 2011 Marie Claire article, she made it her mission to raise awareness about the social injustices experienced by the trans community and to give young trans women an outlet via social media to share their personal stories.

Mock, whose memoir Redefining Realness was released this month, recently spoke to Mediabistro and discussed what she learned during her early days in digital media:

People.com was a stepchild of People magazine, which was the juggernaut. They were creating… the mold and creating what social media is and communicating [immediacy] to readers… And so that’s how my career was. It was sitting in a cubicle. I wasn’t a features editor. I didn’t write long-form pieces that I thought I would be writing. I was writing smaller blurbs, learning to sharpen language, and communicate what readers actually wanted and how to entice them to click on things without sensationalizing.

To hear more from Mock, including her take on the Piers Morgan controversy, read: So What Do You Do, Janet Mock, Writer,Transgender Advocate And Author?

Editors Talk Booking Celebrities

magazinesEvery fashion magazine editor wants the biggest, hottest celebrity for their cover, which can make booking the stars quite difficult. These are famous people, after all. Their lives are more important than anyone else’s!

At The Daily Front Row, a few of the editors responsible for lining up the actors, musicians and more, discussed their jobs. Below are some highlights.

Jill Demling, entertainment editor, Vogue, on the biggest misconception about her job:

That my job is easy because I work at Vogue. Cover stars have so much to juggle that this turns into a matter of balancing schedules more than anything else.

Marni Golden, entertainment director, Allure, on biggest booking:

Jay-Z for Best Life. It was not an obvious fit, so I was proud when it came together. He sent me a bottle of champagne as a thank you!

Tracy Shaffer, entertainment director, Marie Claire, on her dream booking:

The holy grail is Emma Stone — she’s incredibly cool, talented, gorgeous, and so approachable.

Anne Fulenwider Discusses Marie Claire

Anne Fulenwider, the editor-in-chief of Marie Claire, spoke with The New Potato (yeah, we don’t know either) about the magazine and the industry in general, and it’s well worth a read. Below are just a few highlights from the interview.

On what makes good editorial content:

Delicious, inspiring, relevant, and necessary. One piece of content doesn’t have to be all four, but should be at least two of those, and always relevant to your particular reader’s life.

On how the magazine world has changed since she first started:

We didn’t have email or cell phones when I first started in publishing. At my first job, The Paris Review, faxes came in on one long strip of roller paper that I was in charge of trimming, and I literally typed my boss George Plimpton’s letters on a typewriter.

On her influence on Marie Claire:

One of the first hires I made was artistic director Alex Gonzalez, and together over our first year we redesigned the magazine, hiring new designers and bringing in new photographers. I also hired a colleague from my Vanity Fair days, Riza Cruz, as executive editor, and she has brought in great new editors and writers.

Bonnie Fuller Talks Digital Media, Celebrity Journalism and Her First Big Break

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bonnie-fuller_149Bonnie Fuller, the veteran editor who has reinvented many major women’s mags, from Marie Claire and Cosmopolitan to Glamour and Us Weekly, is the founding president and editor-in-chief of the entertainment-news site HollywoodLife.com.

In the latest installment of Mediabistro’s So What Do You Do – our first interview in the “Digital Media” week of our Profit From Your Passion series – Fuller talks about transforming tabloids and handling the criticism about her career, and offers advice to aspiring celeb journos:

[You must] have digital skills because I think the world is only going to go more digital and more mobile. So if you want to have a long career in this business, you have to be prepared to have those skills. The second thing would be that every rule used in normal journalism should be applied to celebrity journalism. Just because you’re dealing with celebrities and news about celebrities doesn’t mean you don’t apply a high standard.

For more from Fuller, including how she successfully overhauled so many top mags, read: So What Do You Do, Bonnie Fuller, Editor-In-Chief of HollywoodLife.com? Also, below, watch a video of Fuller discussing how she got her first big break.

Marie Claire’s Power Women Lunch Honors a ‘New Guard’ of Females

Marie Claire Power WomenIt was a packed house on the 44th Floor of New York City’s Hearst Tower this afternoon for Marie Claire‘s annual Power Women lunch, honoring 50 members of the “New Guard” — also known as the “most connected women in America.” Natalie Morales, Girls actress Allison Williams (daughter of Brian Williams) and Marie Claire‘s Nina Garcia were just a few of the famous faces in the crowd. Speakers included Harvard associate professor Amy Cuddy (of Ted Talks fame), who discussed the impact of body language when it comes to getting ahead in life and in your career. The gist was to exude confidence by taking up space (arms outstretched, head held high) rather than striking a cowering pose (crossed arms or legs). And if this feels unnatural, she said, “Fake it until you [not make it, but rather] become it.” For women especially, Cuddy said, “Having power makes you more present.”

Next, a panel consisting of Morales, Williams, Sallie Krawcheck (CEO of 85 Broads, a network of Wall Street women) and Sophia Amoruso (CEO of fashion ecommerce site Nasty Gal) discussed leveraging your connections. Morales stressed the importance of networking. When I met her before the panel, Morales told me it’s much easier for women to break into media (especially the digital realm) now than when she was getting started. And in fact, she was sidetracked doing a stint in banking before she was able to pursue her true passion of journalism.

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Alex Gonzalez Named Exec Artistic Director of Town & County

Alex Gonzalez, artistic director of Marie Claire since late last year, will take on the additional role of executive artistic director of Town & Country. He will now oversee both magazine’s creative teams and report to Jay Fielden, T&C’s editor, as well as Anne Fulenwider, Marie Claire’s editor.

“Alex has an intuitive understanding of Town&Country,” Fielden said, in a statement. “His visual style exudes elegance, glamour and drama, bringing everything to life, from travel and interiors stories to fashion features and profiles of influential personalities.”

Gonzalez’s appointment is effective immediately.

Marie Claire Hires Two, Promotes One

Marie Claire has made a few editorial moves. Below are the details.

  • Julia Felsenthal has been named senior editor. Felsenthal comes to the magazine from T: The New York Times Magazine, where she had been a features editor since last year. Prior to her time at T, she worked at Slate and Domino. 
  • Alexandra Brez has been named managing editor. Brez most recently worked at Inc. in the same role. She had been there since 2007.
  • Wanyi Jiang has been promoted from associate art director to deputy art director. Her promotion is effective immediately.

Marie Claire Calls Lena Dunham ‘Coolest Girl on The Planet’ Just to Make You Mad

The latest issue of the UK’s Marie Claire is just begging for you to hate it. First of all, its cover girl is Lena Dunham. Don’t you just hate Lena Dunham?

Not only that, but Marie Claire proclaims that Dunham — who created a TV show about people who like to complain — is among the “Women who’ve changed our world.” Ain’t that some shit.

To top it all off, the magazine calls Dunham “The coolest girl on the planet,” which is like, totally wrong because Michelle Obama.

At least Dunham isn’t naked. Right?

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