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Posts Tagged ‘Mario Lavandeira’

Emerson Grad Moves from PerezHilton to HollywoodLife

DinaSartoroBodoHeadshotIf you search PerezHilton.com for “Dina Sartore-Bodo,” nothing comes up. The lack of any real telltale on the site for Sartore-Bodo, despite the fact that she just spent five years there as a staff writer, managing editor and executive editor, is a reminder of how people like Mario Lavandeira must craftily build and maintain their name brand.

Sartore-Bodo, a graduate of Emerson College, has this week made the jump to a new professional NYC home. She is now the managing editor of PMC’s HollywoodLife. From the announcement:

“Dina is an exciting addition to our team,” said HollywoodLife editor-in-chief Bonnie Fuller. “She comes to us with a sharp eye for the celebrity, pop culture and style news that matters most to our readers, as well as an understanding of digital traffic growth and scale.”

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Perez Hilton to Star in Gay Dads of New York

The kinder, gentler Perez Hilton era is going into overdrive.

BunimMurrayLogoPer a Bunim/Murray Productions announcement today, the original Internet gossip king is developing a reality show titled Gay Dads of New York. No word yet on who else, if any, other celebrities might be featured. Hilton so far is the marquee name:

Set in New York City, the reality docu-series will follow Hilton, who recently became a single father, and a group of gay dads, single and married, as they support each other through the ups and downs of raising children.

“Up until now, people know me more for my opinions than who I am,” says Hilton. “This show will give viewers the opportunity to get to know the ‘real’ Perez Hilton and my family, as well as some other really dynamic gay dads, and the women that make up their support system. I am a recent transplant to New York City, looking for friends and open to – hopefully – love. To new beginnings and this exciting new venture!”

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Perez Hilton Fronts Another Fashion Disaster

Mario Lavandeira, who makes a good part of his Perez Hilton living ridiculing celebrities, is often caught in the same sort of crossfire. Last fall for example, he placed second on Out magazine’s list of worst dressed gay men, behind Boy George.

Intentionally or not, Hilton added to this wretched reputation when he attended the 45th anniversary bash for The Advocate sporting a Juicy Couture jacket, Longchamp bag, Loudmouth Golf pants and Jeremy Scott shoes. After he shared the photo at right on his site, readers were not amused:

Chrstn7: Sorry Perez but that outfit is a hot mess!! You are trying to be like Lady Gaga by putting on crazy outfits to make a statement but it’s only going to put you on the worst dressed lists.

Alliestp: Do you always have to look like you got dressed in a dumpster?

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Kinder, Gentler Perez Hilton Launches Perezitos.com

As Perez Hilton approaches the one-year anniversary of a redemptive journalistic makeover, he is adding in kind to a web empire that already includes spinoffs CocoPerez.com and PerezFit.com.

The newest cog in the Perez portfolio is Perezitos.com, focused on celebrity parents and their kids, with advice from pediatricians thrown in for good measure. The man born Mario Lavandeira tells Reuters LA he’s thrilled with his new M.O.:

“I’ve had some people say they miss the old Perez but thankfully, the majority of the comments are people embracing this change and direction, and at the end of the day, the reason I made the shift was for myself,” he said. “I can still be critical, and I am, and I can still talk about celebrities, but I can do it in a way that’s not mean and hurtful and nasty. My new motto is ‘be sassy…’”

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