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Posts Tagged ‘Mark Burnett’

EW Welcomes New Associate Publisher, Marketing

AnnetteGalloHeadshotAnnette Gallo starts today, replacing Jackie Cuddeback, who was named associate publisher, marketing for sister publication People.

After earning a BFA in Photography from the Savannah College of Art and Design and attending Tufts University as an MFA candidate in Studio Arts, Gallo first made her mark at CondéNet. As director of ceative services, she worked mainly on branded campaigns for style.com, vogue.com and men.style.com.

Then it was on to AOL, where her titles included global sales development director and head of editorial partnerships for the Women and Lifestyle brands. Gallo was instrumentally involved in heidiklum.aol.com, Gail Simmons sponsored by Kraft, GMC Trade Secrets with Tyler Florence and a site for one of Mark Burnett’s many productions.

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Ricky Gervais Says He’s Open to Hosting the Oscars

A few days ago, Mark Burnett told Gold Derby’s Tom O’Neil that he thought Ricky Gervais would be a perfect Golden Globes crossover candidate for 2014 Oscar show hosting duties. He even went so far as to make his Webcam case directly to Gervais.

That kind of thing is too good an opportunity for most journalists to pass up and, sure enough, this morning O’Neil has an exclusive update. Gervais says he would be completely open to dishing from the Dolby Theatre stage. With one proviso:

“On the one hand I would be incredibly flattered and whatever you think of those sort of things, it would be a thrill and an honor to be asked,” Gervais said. “On the other hand I doubt the job offer would come without some strings attached. The worst string being, handing in my credentials as a comedian in favor of a family entertainer. We have to be able to poke fun at society without favoring any part of it because we are beholden to someone…”

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Larry King Reminds at NATPE: It’s Who You Know

Although the biggest news to come out of Guggenheim Digital Media CEO Ross Levinsohn‘s chat at NATPE in Miami Beach today with Larry King is the imminent announcement of UK-Australia distribution for the talk show host’s ambitious endeavor Larry King Now, we were struck by the idea that even for someone like King, it’s who you know.

Per a report by THR‘s Alex Ben Block, King explained just how casually the whole Ora TV opportunity came about. It must be nice when things like this can happen at your dinner table:

He said that he met the Mexican billionaire Carlos Slim when he went to Mexico for a charity event. Later Slim came to his home in Los Angeles for dinner and asked what King wanted to do next. King’s wife suggested he do a new talk show on the Internet, and Slim agreed to provide financing.

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Xbox Users Set to Play with a Unique Awards Show Component – ‘Samuel L. Jackson Mode’

The king of U.S. reality TV, Mark Burnett, has added a royale-with-cheese-like element to tonight’s live broadcast on Spike TV of the 10th anniversary edition of the Video Game Awards (6 p.m. PT/9 p.m. ET). Per an article in Variety by Marc Graser:

Through Xbox Live, viewers will choose which weapons from various video games that host Samuel L.Jackson will appear with onstage, or the video games they want to see him integrated into via what’s being dubbed “Sam Jackson Mode.”

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Hearst Documentary Screens in San Francisco

Following a splashy private screening at Hearst headquarters in New York City and a public world premiere earlier this month at the Hamptons International Film Festival, feature documentary Citizen Hearst has come home to roost. Commissioned by Hearst and narrated by actor William H. Macy, the film will debut in San Francisco tonight at a Legion of Honor event sponsored by the Chronicle.

The movie was co-produced and directed by Leslie Iwerks, who previously took a look at another west coast media giant in The Pixar Story. The parade of on-screen interviews includes Oprah Winfrey, Dan Rather, Mark Burnett, Walt Disney Company chairman Bob Iger and a number of William Randolph Hearst descendants.

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Mark Burnett Buys Into Youtoo TV

Reality TV show kingpin Mark Burnett has been involved with cable TV network Youtoo from the fall 2011 get-go, with his company Video In My BackYard (VIMBY) providing content.

Now, per an exclusive report in the Hollywood Reporter, Burnett has upped the ante with the purchase of an ownership share. From Tim Appelo‘s article:

”While I am not able to discuss the specifics of any investor agreements, the assets of the company are valued well in excess of $100 million,” says Youtoo CEO Chris Wyatt. Burnett released a statement, “I’m excited to find opportunities to deepen our audiences’ connection with our shows through Youtoo’s amazing technology.”

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Mark Burnett’s VIMBY Helps Launch McDonald’s TV

A lesser known piece of reality TV kingpin Mark Burnett‘s empire is the Van Nuys located VIMBY, which stands for Video In My BackYard. With local crews in about three dozen American cities, the company has provided customized video content for a whole range of clients including Macy’s, Mazda and Red Bull.

Now, together with LA’s ChannelPort Communications, KABC and BBC America, VIMBY is getting ready to turn on arguably its biggest showcase yet. Per an LA Times report by Joe Flint and Greg Braxton, the in-restaurant McDonald’s TV channel is being officially served up after beta runs in LA, San Diego and Las Vegas:

The McDonald’s channel is being rolled out slowly during the next few months and will soon be up in 800 McDonald’s restaurants in Southern and Central California…

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Is It Too Late for AOL’s Cambio?

In what has all the markings of a desperate last-ditch effort, AOL is hoping some Hollywood boldface can come to the rescue of its floundering teens and young adults destination Cambio. Monthly site traffic was down in August to 663,000 uniques, from a year-ago high of 1.4 million.

Per Dawn C. Chmielewski of the LA Times, AOL is hoping to ramp up the excitement this fall by showcasing web series created by McG, reality TV maestro Mark Burnett and others. However, there’s no guarantee this play engineered by GM Nathan Coyle, who came over in April from CAA, will work:

Some digital media analysts expressed skepticism about Cambio’s new strategy of spending big money on big names for a medium that has yet to deliver big advertising dollars.

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Hearst Forms Joint Venture with Producer Mark Burnett

Hearst has announced that it is has invested in TV producer Mark Burnett’s company to form a new venture, which will feature Burnett creating new TV shows and other projects.

Burnett is most widely known for being the brains behind Survivor, so he knows how to produce a hit. Scott Sassa, President of Hearst’s Entertainment and Syndication division, hopes the new venture brings Burnett’s special touch to new heights.

Survivor is to nonfiction what I Love Lucy is to sitcoms; it is the starting point for all of today’s storyline-based unscripted shows,” said Sassa in a company press release. “This venture provides Mark a platform and freedom to continue and grow his unique type of innovation. Together, we have a vision to create shows that have 360-degree businesses built around them. We will create businesses around every screen that are both in- and out-of-home experiences, and linear and interactive in nature.”

Let’s just hope all those expectations bring out more Survivor-like shows from Burnett, and not ones like Commando Nanny (which despite the amazing premise, never saw the light of day). Go ahead, click that link. We won’t judge you.

The Evil Laugh of Justin Lutsky

Ever wonder what happened to all those contestants on the 2007 Mark Burnett-Steven Spielberg reality show On the Lot? In the case of Justin Lutsky, the answer is he’s gone viral.

First, he made a trailer for the Quirk Books entry Night of the Living Trekkies, which at press time is at over 138,000 views on YouTube. Now comes the very funny Epic Evil Laugh, his entry in a Sprint sponsored competition to be judged after November 15th by Michael Bay. Actor Sean Naughton of Captain Morgan Lime Bite fame plays the part of Destructo.

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