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Posts Tagged ‘Mark Coatney’

Tumblr Now Has As Many Bloggers at WordPress

WordPress has been around for 8 years. Tumblr has only been around for four. But as NPR reports, in the past six months, Tumblr has taken off, and its users have nearly tripled, with more than 7 million blogs.

Why is Tumblr so successful? Mark Coatney, who works at Tumblr, describes the Tumblr experience like this: “You’ll dash off an email or do a tweet or something like that because it’s quick and easy, so it’s kind of taking that thinking and applying it to blogging.”

“Quick and easy” seems to be a key part of Tumblr’s strategy. Many classify it as less a blogging platform, and more of a social network. Its growth has in part been powered by the idea of reblogging, similar to retweeting, according to Social Times. Mashable recently reported the introduction of a Tumblr button, similar to a tweet button and a Facebook “like” button, so users can share a link to an article or a website with just a click. If you want to be a blogger (and let’s face it, who doesn’t? We’re so glamorous!) then Tumblr is a way to do it with minimal effort and maximum immediate readership, because of its focus on community. Coatney’s job at Tumblr is even to help media outlets like The New York Times, Newsweek and The Huffington Post start their “tumblogs.”

A video interview with Coatney about social media and Tumblr’s interest in journalism from the Social Times is after the jump.

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The New York Times Launches Its First Tumblr Blog

The New York Times had finally gone live with its first Tumblr blog on Monday for T: The New York Times Style Magazine, The Cutline reports.

Apart from the fact that “T on Tumblr” just sounds cute, why did the Times venture forward on the popular blogging platform with their fashion magazine first?

According to The Cutline, part of this has to do with the fact that Tumblr has “a highly-active fashion community,” which make sense, considering sharing photography is a strength of the platform. When Vogue‘s Tumblr launched earlier this year, Mark Coatney, Tumblr’s resident media liaison, said it racked up more than 1,000 followers in its first day.

If you want to see a very dapper photograph of David Beckham (of course you do) we suggest you check it out.