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Posts Tagged ‘Mark Edmiston’

Former Bon Appétit EIC Moves to Digital Magazine

Barbara Fairchild, the Bon Appétit Editor-in-Chief for 10 years before leaving in late 2010, has been named the Editor-in-Chief of Real Eats, a digital magazine about food.

The weekly title is produced by Nomad Editions, which creates mobile specific magazines that are downloadable through places like Apple’s Newsstand. The company’s Co-Founder is ex-Newsweek President Mark Edmiston.

He told The New York Times that the tablet-only magazine era is off to a great start. “Readers can buy and manage periodical subscriptions just as they do with their music and books,” said Edmiston. “I think we are at the tipping point.”

Real Eats subscriptions are available for .99 cents a month.

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Former Newsweek President Mark Edmiston Explains the Magazine’s ‘Disaster’ First Quarter Ad Sales

Exclusive: Things haven’t been looking so great for Newsweek lately. While other newsweeklies gained ad pages last quarter, Newsweek was down 31 percent. And the latest issue had just six ad pages!

“But it’s a bit too soon to really tell what is going to happen,” said Mark Edmiston, former president of Newsweek, in an interview with FishbowlNY last week.

Edmiston, currently the CEO of the subscription-based digital magazine venture Nomad Editions, held several top positions at Newsweek from 1972 to 1986, and was involved with buying and selling magazines for 18 years. He gave us his take as to why the new Newsweek‘s figures have looked so grim — and it’s not because of Tina Brown.

“One of the worst things that can happen to advertising sales is having a publication for sale,” said Edmiston.

In the key selling season for 2011, into the fall of 2010, Washington Post had sort of abandoned [Newsweek]. Salesman, I’m sure, were going out and making calls, but advertisers were saying, “Well I’m not sure who’s going to own this thing, what if it’s bought by one of the Rusisian oligarchs, who knows what it’s going to be like next year,” etc.

So what they do, as does anyone in a situation of uncertainty, is put their money back in their pocket. So I’m not at all surprised at the first quarter being a disaster, and it is. But the first quarter was sold in September / October of last year, and it clearly wasn’t sold. It’s a bit too soon to really tell what is going to happen… The evidence to date doesn’t point to anything yet, including the six pages.

Edmiston told FishbowlNY that while Newsweek has certainly taken a different direction since his time there, he doesn’t connect the current sales with Brown’s new reign.

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Former Newsweek Exec To Launch Three Online Magazines

Former Newsweek president Mark Edmiston is launching three online magazines of sorts later this year under his Nomad Editions brand: Real Eats, which will cover food; Wide Screen, which takes a look at all things film-related; and Wave Lines, a surfing mag .

Business Insider provides a look at the team Edmiston has assembled for these upcoming projects:

John Benditt will serve as editor in chief of all three title, drawing on his career as a magazine editor for multiple science and technology publications, including Scientific American.

Sean Elder has been named executive editor, as well as editor of Real Eats. He previously worked as an editor at magazines like Parenting, California Magazine, Elle and Premiere and was formerly the  executive producer of Totalny.com and editor in chief of New York Citysearch.com. He has been a staff writer at Salon, Details and The Wall Street Journal‘s online edition.

Laurie Kratochvil will serve as director of photography. She began her career in photography at The Los Angeles Times and later worked for the likes of Rolling Stone and InStyle.

Susan Murcko will be deputy editor, drawing on her experience at Rolling Stone, Details, Wired, and Condé Nast Portfolio.

Real Eats’ contributors include Serena Bass, Elisabeth Garber-Paul, Alice Gordon, Melinda Joe, Nanette Maxim, Justin Nobel, Susie Quick and Michelle Wildgen.

Contributors to Wave Lines include Jon Cohen (the publication’s editor),  Art Brewer, Steve Hawk, Lewis Samuels, Paul Shapiro and Matt Warshaw.

Wide Screen’s contributors are Glenn Kenny (its editor), Simon Abrams, Farran Smith Nehme, Vadim Rizov and Karl Rozemeyer.

Cathie Black Has An E-Crush

Cathie Black, the president of Hearst Magazines, loves the way they get magazines done in places like London and Moscow and Sydney. There, they put out nice, glossy mags with good newsstand sales and a small staff, say 15-20 people, compared to about twice as many people for similar publications in the U.S.

Black was speaking at a Magazine Publishers of America breakfast about how hard it is to get a magazine launched successfully in the U.S. because of all the expectations: a big public launch, lots of staff, “$5 million” overhead, a business plan for many months ahead. “We tried our darnedest” with two of the publications shut down in the past year — Shop Etc. and Weekend — “but they didn’t reach the hurdles we set for them.”

Other notes:

  • Hearst will be launching a Dubai edition of Harper’s Bazaar in the next 60 days.
  • Staff turnover has gone down in the last three months at Hearst because of their fancy new building.
  • Her 18 magazine editors let out a “collective gasp” when told Web editors at Meredith didn’t report to the publications’ editors.
  • Their digital division has sold 1.6 million print subscriptions.
  • She hates the term “value added,” and thinks any salesperson who gives Web ads away to close a deal in print should be shot. (Well, she didn’t say “shot,” but that’s what we heard.)
  • Web profit margins should be 30-50 percent, much higher than in print.
  • Big directional decisions shouldn’t be made only by “five senior managers” in a room, but rather floated among the staff first.
  • If you are under 16 and looking for a date, you should go on eCrush.com, a site with 2.4 million registrants and one Hearst bought this week. Black didn’t say if the registrants were all teenagers.
  • “We are in the bumper car year.” We’re not sure what she meant.

    Here’s the full transcript:

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