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That Morning Show is a fluffy alternative to those who think Good Day LA is too smart and hard-hitting. It’s an original program on E!, hosted by Chelsea Cannell, Karla Cavalli and Mark Long and filmed in Orange County.

Uhm, doesn’t that “H” look a lot like a “W?”

Is that a Freudian font? Was someone snotty to the graphics guy? If you’re going to have the biggest word in the logo be one similar shaped letter to a pre-Shakespearean dirty word for the female anatomy – we’ll call it (wait for it) leading with the chin.

“So what do you guys cover on that show?”

“Oh really, are the people nice to work with?”