Given the popularity of the Oakland-based blog TV Tattle, the only surprise perhaps is that Norman Weiss opted not to resort to a Kickstarter campaign after recenty pulling the plug.

Per an announcement today by HitFix TV critic Alan Sepinwall sub-headlined “Same site, same editor, slightly new location,” TV Tattle is not permanently going to rest alongside the Betamax, TV Guide printed listings and the Sham Wow dude:

Starting today — right now, in fact — you can find TV Tattle at HitFix.com/tvtattle, or through its original URL, TVTattle.com. Nothing changes about the site; Norman has full editorial independence to pick whatever links he likes. We wanted Tattle to continue to exist as it always has.

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