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Posts Tagged ‘Marshall Herskovitz’

Quarterlife to NBC–Herskovitz Loves His Fans

quarterlife.jpg

Marshall Herskovitz enthralls dozens with the story of how he created Quarterlife, in Slate. And for him, the best part of launching an internet series is the audience:

Nowhere on the quarterlife site do you encounter the meanness that now permeates “comments” sections all over the Internet. Discussions are honest, sometimes tough, but never cynical.

The qLife forum regulars are horrified to think that they might be sucking up.

He also learned what we’ve always known–you need some sex:

The little thumbnail for our current episode happened to be a picture of the lovely Bitsie Tulloch in her underwear. Lo and behold, two days later we had done 450,000 views.

The series goes to NBC on Feb. 26.

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NBC Pays for Quarterlife/Herskovitz Says Series Not Strike-Proof

Quarterlife Trailer

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Marshall Herskovitz and Edward Zwick got NBC to shell out for their online series Quarterlife. (ABC passed on the series 3 years ago). NBC will contribute to production and development costs,while the two producers will retain ownership and creative control of the show. The show may be strike proof as it’s primarily an independently-financed online venture not subject to the strike embargo, but Marshall Herskovitz tells Nikki Finke that everything’s kosher.

The trailer looks like LonelyGirl15, without the occult stuff.

The series, which debuted on MySpace.com, revolves around a 20something young woman whose online blog tells the “truth” about her closest friends. The 36 eight-minute episodes will be turned into a six-part one-hour drama airing early 2008 on the network as well as streamed on NBC.com. NBC also bought the DVD and foreign distribution rights and an equity stake in quarterlife.com, the companion social network site–”for artists, thinkers and doers”. Judging by the forums, the site’s not exactly packed with any other those.

On the other hand, where else can you learn how the WGA strike is hurting the tattoo industry?

Trade Round-Up: Sept. 13, 2007

spielberg.jpet.jpgSpielberg’s Talisman on Hold at TNT
THR talks about Steven Spielberg’s The Talisman in today’s paper, telling its readers that the adaptation of the Stephen King, Peter Straub novel has hit a snag. Apparently, the TNT six-hour project “has been put on hold because of budgetary issues,” a source tells THR. Talisman was set for a summer 2008 premiere.

Gervais To Tell the Truth
On the heels of four Emmy nominations for his Extras series, Ricky Gervais has committed to co-direct and star in This Side of the Truth for Media Rights Capital. Gervais will share the director’s chair with Matt Robinson on the pic, which is set in a contemporary world where no one has ever lied. Imagine that!

Party On, Emmy
Variety TV guru Joe Adalian gives the deets on Emmy night, breaking down the post-show party circuit. He writes that the real battle is between Entertainment Tonight/People and “feisty newcomer” TV Guide. Both bashes have big-name talent on board to entertain. Read the rest here.

Quarterlife Finds MySpaceTV.com
Marshall Herskovitz and Edward Zwick, well known for their work on My So-Called Life and thirtysomething are taking their accomplished TV act to the Internet: the duo has set up their series Quarterlife to debut on MySpaceTV.com. It’s a rather interesting – if not unprecendented – move for such TV heavyweights. Find out when and why here.

- CHRIS GARDNER