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Posts Tagged ‘Martha Stewart Living’

Coming Soon: The Martha Stewart Café

martha_stewart_living_logoWe can’t guarantee that the results of this potential strategy will work. But perhaps those of you who have a) had pitches rejected by one or more Martha Stewart Living editors and b) need to make some cash in the meantime can consider the capital-B next best thing. Applying to be a barista at the publication’s forthcoming eatery.

From a report by Bloomberg News’ Kelly Gilblom:

Martha Stewart Café will open in the Starrett-Lehigh Building in Manhattan’s Chelsea neighborhood, where the domestic maven’s company headquarters are located. Café managers now are hiring baristas, according to Claudia Shaum, a spokeswoman for Martha Stewart Living Omnimedia (MSO:US) Inc.

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Epic Recipe Battles: Gwyneth vs. Martha

We didn’t want to head into the weekend without touching on People magazine associate editor Michele Corriston‘s fun item posted Thursday night.

JailbirdCake

She notes that in the realm of Thanksgiving double (recipe) entendres, the gang at Goop appears to have slyly fired back at Team Martha Stewart Living for that recent conscious uncoupling dig. In the form of instructions for “Jailbird Cake:”

“The folks at Goop know how to have some fun, too,” a source close to Paltrow tells People. “If Martha served up the appetizer, the Jailbird Cake is just desserts.”

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Martha Stewart Partners with Meredith

Two big “M’s” of the media world are teaming up. And, if all goes well, for at least ten years starting November 1.

MSLNovember2014Cover

Under the arrangement, Martha Stewart Living Omnimedia will continue to handle print and digital content creation, while Meredith Corporation will be responsible for North American ad sales, circulation and production of Martha Stewart Living and Martha Stewart Weddings magazines. From this afternoon’s announcement:

“We are very excited to partner with a great company like Meredith,” said MSLO founder and non-executive chairman Martha Stewart. “Our editorial team can focus entirely on what we do best: the creation of inspirational, original, practical, useful and trusted content for our superb publications and digital properties – content that continually enhances and improves consumers’ lives.”

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Gwyneth Takes the Goop Gloves Off

Remember that business last month, via Porter magazine, wherein Martha Stewart opined that Gwyneth Paltrow “just needs to be quiet”? Well, Stewart may soon be exclaiming: “She just needs to stay out of the print magazine business!”

LisaGershLinkedInPer Keith J. Kelly’s report, the hiring by Paltrow of former Martha Stewart Living Omnimedia CEO-president Lisa Gersh (pictured) as Goop CEO could be a prelude to the actress expanding her website brand into that Stewart, Oprah USPS territory:

Gersh, 55, who worked at NBC before MSLO and co-founded Oxygen Media, hinted that part of her job at Goop would be to bring new products to market. But she did not say if any of those new products would be a magazine.

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Former Martha Stewart Living Exec Now Oversees Edible Feast

Could 62-year-old Eric Thorkilsen, formerly with Martha Stewart Living and This Old House magazine, show AOL’s Patch the way it should have been scaled? That’s one of the underlying and very intriguing questions that frames Tim Loh‘s recent piece in Greenwich Time about the Edible Feast CEO.

EdibleManhattanLogoFrom a home office in New Canann, CT with a great view, Thorkilsen watches over a network of 90 U.S. and Canadian regional magazines covering the topic of locally grown, farm-to-table food. The company launched a decade ago in Ojai, CA as Edible Communities; Thorkilsen bought a controlling interest last year and currently manages a virtual staff of 15. There’s also a 13-episode PBS spinoff in the pipeline:

“We’re trying to be the go-to, first leader in this space,” Thorkilsen says. “If we do our job right, we’ll be important to the marketers that want to reach those households. And it’s not just about food, it’s about the cars they drive, it’s about the appliances they have, the kitchen cabinets they buy. It’s everything.”

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Eric Pike Takes Over as Martha Stewart Living EIC

The most striking aspect of this particular print media career trajectory is the enviable continuity. Eric Pike, announced this week as the new editor-in-chief of Martha Stewart Living magazine, has been with the publication since 1992, two years after it launched.

He came over to MSLO after stints at DesignFrame and Carbone Smolan Associates, and has risen to EIC after serving as associate art director as well as editorial and brand director. From the MSLO announcement:

“I’m so very pleased to hand over the duties of EIC to Eric,” said Stewart. “He has worked with me for over 20 years and has been instrumental in the development of the Martha Stewart brand. I look forward to working with Eric and his team as they continue to produce the best editorial content available at any lifestyle magazine.”

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Most Popular FishbowlNY Stories of the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Anonymous Floods WSJ‘s Facebook Page with Comments, February 21
  2. Gothamist Commenter Arrested for Threatening Ray Kelly, February 22
  3. How Kate Bolick Ended Up on the Cover of The Atlantic, February 21
  4. HuffPost’s Head of Media Relations Leaves, Launches New Agency, February 17
  5. Private Practice Star Kate Walsh Gets Naked for Shape, February 21
  6. Hall of Famer, and Mets Great, Gary Carter Succumbs to Brain Cancer, February 17
  7. Changes at Martha Stewart Living, February 23

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Changes at Martha Stewart Living

Martha Stewart Living has made four editorial moves. Jessica Romm joins the magazine as Lifestyle Editor. Romm was most recently with Food & Wine. Kelly Alfieri has been tagged as the magazine’s new Digital Editorial Director. Prior to Living, she was iVillage.com’s Lifestyle Editorial Director.

Robin Sayers and  Jenny Comita have also joined the magazine. Sayers is the new Beauty & Lifestyle Director at Living and Comita is now the Deputy Editor. Sayers comes to Living from InStyle and Comita has been with Living since November, when she came aboard after departing W.

Changes Coming to Everyday Food

Sarah Carey is expected to be named the new Edit0r-in-Chief of Everyday Food as soon as today, according to The New York Post. Carey is the current food editor for Martha Stewart Living, and a veteran of parent Martha Stewart Living Omnimedia.

Unfortunately this news is coming as a surprise to Everyday Food’s current top editor, Anna Last. “I’m very happy at Everyday Food,” Last said. “As far as I’m concerned, we’re looking forward to 2012. There’s no truth to that.”

We guess today is the day we all find out how solid the Post’s sources are.

Martha Stewart Living Names Editor-at-Large

Pilar Guzman is bringing some of her old friends from Cookie with her to Martha Stewart Living. FishbowlNY just learned that she’s added Yolanda Edwards, a travel and lifestyle editor at Cookie, to Martha Stewart as an Editor-at-Large.

At Martha Stewart Edwards will work with the photo and art departments as well as create, assign and develop articles.

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