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Posts Tagged ‘Martha Stewart Living’

Former Martha Stewart Living Exec Now Oversees Edible Feast

Could 62-year-old Eric Thorkilsen, formerly with Martha Stewart Living and This Old House magazine, show AOL’s Patch the way it should have been scaled? That’s one of the underlying and very intriguing questions that frames Tim Loh‘s recent piece in Greenwich Time about the Edible Feast CEO.

EdibleManhattanLogoFrom a home office in New Canann, CT with a great view, Thorkilsen watches over a network of 90 U.S. and Canadian regional magazines covering the topic of locally grown, farm-to-table food. The company launched a decade ago in Ojai, CA as Edible Communities; Thorkilsen bought a controlling interest last year and currently manages a virtual staff of 15. There’s also a 13-episode PBS spinoff in the pipeline:

“We’re trying to be the go-to, first leader in this space,” Thorkilsen says. “If we do our job right, we’ll be important to the marketers that want to reach those households. And it’s not just about food, it’s about the cars they drive, it’s about the appliances they have, the kitchen cabinets they buy. It’s everything.”

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Eric Pike Takes Over as Martha Stewart Living EIC

The most striking aspect of this particular print media career trajectory is the enviable continuity. Eric Pike, announced this week as the new editor-in-chief of Martha Stewart Living magazine, has been with the publication since 1992, two years after it launched.

He came over to MSLO after stints at DesignFrame and Carbone Smolan Associates, and has risen to EIC after serving as associate art director as well as editorial and brand director. From the MSLO announcement:

“I’m so very pleased to hand over the duties of EIC to Eric,” said Stewart. “He has worked with me for over 20 years and has been instrumental in the development of the Martha Stewart brand. I look forward to working with Eric and his team as they continue to produce the best editorial content available at any lifestyle magazine.”

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Most Popular FishbowlNY Stories of the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Anonymous Floods WSJ‘s Facebook Page with Comments, February 21
  2. Gothamist Commenter Arrested for Threatening Ray Kelly, February 22
  3. How Kate Bolick Ended Up on the Cover of The Atlantic, February 21
  4. HuffPost’s Head of Media Relations Leaves, Launches New Agency, February 17
  5. Private Practice Star Kate Walsh Gets Naked for Shape, February 21
  6. Hall of Famer, and Mets Great, Gary Carter Succumbs to Brain Cancer, February 17
  7. Changes at Martha Stewart Living, February 23

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Changes at Martha Stewart Living

Martha Stewart Living has made four editorial moves. Jessica Romm joins the magazine as Lifestyle Editor. Romm was most recently with Food & Wine. Kelly Alfieri has been tagged as the magazine’s new Digital Editorial Director. Prior to Living, she was iVillage.com’s Lifestyle Editorial Director.

Robin Sayers and  Jenny Comita have also joined the magazine. Sayers is the new Beauty & Lifestyle Director at Living and Comita is now the Deputy Editor. Sayers comes to Living from InStyle and Comita has been with Living since November, when she came aboard after departing W.

Changes Coming to Everyday Food

Sarah Carey is expected to be named the new Edit0r-in-Chief of Everyday Food as soon as today, according to The New York Post. Carey is the current food editor for Martha Stewart Living, and a veteran of parent Martha Stewart Living Omnimedia.

Unfortunately this news is coming as a surprise to Everyday Food’s current top editor, Anna Last. “I’m very happy at Everyday Food,” Last said. “As far as I’m concerned, we’re looking forward to 2012. There’s no truth to that.”

We guess today is the day we all find out how solid the Post’s sources are.

Martha Stewart Living Names Editor-at-Large

Pilar Guzman is bringing some of her old friends from Cookie with her to Martha Stewart Living. FishbowlNY just learned that she’s added Yolanda Edwards, a travel and lifestyle editor at Cookie, to Martha Stewart as an Editor-at-Large.

At Martha Stewart Edwards will work with the photo and art departments as well as create, assign and develop articles.

Martha Stewart Living Names New Editor-in-Chief

Min is reporting that Pilar Guzmán has been named the new Editor-in-Chief of Martha Stewart Living. Guzman was the Editor-in-Chief of Cookie when it was still around, and since then has co-founded a parenting website and co-written a cookbook.

Guzmán’s first day will be the 14th, and she will report directly to Chief Creative and Editorial Director Gael Towey.


Martha Stewart Weddings Editor Vanessa Holden Promoted To Top Spot At Flagship Mag

livingcover.jpgMartha Stewart Living Omnimedia (MSLO) has reached from within its ranks to fill the top slot at its flagship magazine, Martha Stewart Living.

On Friday, the company announced that Vanessa Holden, the editor-in-chief of Martha Stewart Weddings, had been promoted to the same position at Living. Katie Hatch, Weddings‘ style director, will replace Holden at the bridal title. Meanwhile, Gael Towey, who was working as acting editor of Living was named editorial director at MSLO. Towey MSLO’s former chief creative officer, stepped into the role in February when Michael Boodro left the company.

Holden joined MSLO as Weddings‘ editor-in-chief in August 2008 from her own consulting business. She previously worked as creative director at Real Simple magazine and co-founded food and lifestyle magazine Donna Hay. She has also worked at the Australian versions of Marie Claire and Marie Claire Lifestyle as well as Vogue Entertaining and Travel and Vogue Living.

New Weddings editor Hatch is a former lawyer and freelancer who has worked at Living and the now-defunct MSLO title Blueprint. She was named associate style editor at Weddings in 2000.

Full release after the jump

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State Department Enlists Home Design Magazine For D.C. Holiday Decor

magazine.jpgIt’s not quite the media bailout some of us were hoping for, but the State Department is asking magazines for their help with holiday decor.

Today, Nina Link of the Magazine Publishers of America stood with State Protocol Ambassador Capricia Penavic Marshall and announced that the two organizations are teaming up to create a festive re-imagining for two historical buildings in D.C.

The magazines will work with the State Department to create the “Magazine Holiday Design Showcase,” wherein each participating title gets a different section of the Harry S. Truman Building and the receiving rooms of the Blair House to showcase the historic structure’s rich and cultured history. Better Homes & Gardens will be taking over the Blair back room and house garden, while the building’s dining room will be designed by Martha Stewart Living (including “a Confectionery Tree covered in lollipop and sugar cookie ornaments” — yum).

Other participating magazines include This Old House, Mother Earth News, Natural Home and Traditional Home.

Full press release after the jump.

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Elle Decor Lands New (Old) Executive Editor

elle_decor_magazine.jpgElle Decor‘s getting a makeover. Michael Boodro, who stepped down as editor-in-chief of Martha Stewart Living in January, will join the Hachette Filipacchi Media publication as its executive editor — a position he held in 2005. He’ll be responsible for overseeing all of the book’s editorial content.

Boodro replaces Mitchell Owens who will become editor-at-large.

“I am thrilled to welcome Michael back to Elle Decor,” Margaret Russell, editor-in-chief said in a statement. “He is an amazing talent and a trusted expert in the shelter category. His sophisticated editorial tone and extraordinary experience will be a terrific asset to the magazine.”

The full release is after the jump.

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