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Posts Tagged ‘Martha Stewart Living Omnimedia’

Morning Media Newsfeed: Martha Stewart Axes 100 | Twitter Faces Backlash | SNL Seeks Black Comic

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Martha Stewart Axed 100 Staffers (NY Post)
The ax started swinging early Thursday morning as home-entertainment diva Martha Stewart fired about 100 people from her namesake company, Martha Stewart Living Omnimedia. It is the first major move since scrap-metal executive Daniel Dienst was tapped to be the new CEO in late October, sparking speculation — now realized — about major cutbacks. NY Post / Media Ink The layoffs, coming only a week and a half before Christmas, unnerved employees, many of whom left in tears, carrying their belongings in Martha Stewart bags. Stewart spent last week in Miami at Art Basel, the winter playground of the beautiful people, where dozens of private jets landed to party and peruse the international art market. FishbowlNY The downsizing will impact about 25 percent of Martha Stewart Living Omnimedia’s workforce. So if you work there, and were planning on getting Dienst or Stewart a present, perhaps a better idea would be donating money in their names to The Human Fund. WSJ The job cuts follow years of weak financial performance at the company, which has lost money in all but one year of the past 10 due to declines in its TV business and print magazine ad revenue. One person familiar with the layoffs said they were made to bring the company more in line with its current revenues, which have declined sharply in recent years. Adweek One Martha Stewart Living Omnimedia staffer described the current office atmosphere as “really awful,” adding, “It’s really scary and terrible right before the holidays.”

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Martha Stewart to Cut 100 Staffers

Screen Shot 2013-12-12 at 11.27.47 AMJust in time for the holidays, Martha Stewart is firing about 100 staffers. The New York Post reports that a majority of the cuts will come from Martha Stewart Living.

The downsizing will impact about 25 percent of Martha Stewart Living Omnimedia’s workforce. It’s the first major move by the company’s relatively new CEO, Daniel Dienst. So if you work there, and were planning on getting him or Stewart a present, perhaps a better idea would be donating money in their names to The Human Fund.

The pink slips are expected to be handed out today. Good luck everyone.

Martha Stewart is Not a Fun Person

In Vanity Fair’s September issue, various former anonymous Martha Stewart Living Omnimedia staffers take to venting their feelings about queen bee Martha Stewart. The takeaway is that Stewart is not exactly beloved. Basically they feel like she’s a control freak who happens to not be very nice.

Here is how one “longtime executive” at MSLO described Stewart:

Martha’s an omnivore. She just wants more, more, more. She has however many houses. Even though she has a million pieces of garden ornaments, she buys more garden ornaments. Even though she has a million trees, she buys more trees. It’s her genius and it’s in some ways her downfall—that ‘always hungry’ thing.

A former executive said Stewart’s need to control everything was hurting MSLO:

The company should be more successful, but it is just limping along, because of her—because she doesn’t trust anybody and she has to control everything.

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Martha Stewart Living Omnimedia to Cut 70 Staffers, Reduce Magazines

Martha Stewart Living Omnimedia is cutting about 70 staffers and reducing its magazine publishing. According to The New York Times, the company just started notifying employees this afternoon, which will make an already hellish week even worse for them.

Additionally, Everyday Food will no longer be a stand-alone publication. It will only be published five times a year, and sent as a supplement to Martha Stewart Living subscribers. MSLO is also selling Whole Living. While the company says it is already in talks with someone to buy the title, MSLO will fold the title and its content into Marta Stewart Living if no deal is made by the end of the year. Lisa Gersh, MSLO’s president, tried to put a positive spin on it by telling the Times, “We’re taking it really from four separate magazines down to two.”

In related news, Gael Towey, who has been at MSLO for 21 years, is leaving the company. According to a spokesperson, Towey is leaving to start a new project.

New VP at MSLO

Laura Petasnick has been named vice president of integrated sales for Martha Stewart Living. Petasnick will be responsible for developing integrated programs and will report to publisher Peter Medwid.

Prior to MSLO, Petasnick was at Rodale, where she served as publisher of Prevention and Prevention.com, overseeing advertising and marketing for the magazine and its companion website. Prior to Prevention, she was advertising director at Vogue, where she was responsible for the beauty, health and auto categories. She has also held several posts at Time Inc., becoming vice president, corporate sales, overseeing corporate accounts in beauty and fashion while also creating and selling integrated programs across the company’s magazine brands.

“Laura has a terrific track record in developing integrated programs, plus the perfect background as we expand what we do with beauty and fashion brands,” said Medwid.  ”She’ll be an important asset as we connect our clients with our engaged audiences across all Martha Stewart Living platforms.”

MSLO Appoints New Publishers

Martha Stewart Living Omnimedia has announced some staff changes as part of efforts to align the sales team around individual brands.

Peter Medwid has been named senior vice president and publisher of Martha Stewart Living. Medwid most recently served as vice president, publisher of Sunset and Coastal Living at Time Inc.

Christina Cranley has been promoted to senior vice president and publisher of Everyday Food and Whole Living. She served most recently as vice president, Integrated Sales. Amy Wilkins will continue in her role as senior vice president and publisher for Martha Stewart Weddings.

“We will continue the successful integrated sales approach that has been a foundation of this company, while now aligning our sales teams more specifically around our individual brands and their unique personalities and attributes,” said MSLO’s chief revenue officer Joe Lagani.

Sarah Carey is Everyday Food’s New EIC

Looks like the Post’s sources were well informed. FishbowlNY just received official word from Martha Stewart Living Omnimedia (MSLO) that Sarah Carey is replacing Anna Last as the Editor-in-Chief of Everday Food.

“I can think of no better person to serve as its Editor-in-Chief than Sarah Carey,” said Martha Stewart. “As our readers, viewers, users and listeners know, Sarah is a passionate cook and extremely knowledgeable about food. She has so much to offer this brand and our enthusiastic consumers, and I am happy to have her at the helm of this wonderful magazine.”

As for Last, Stewart wished her well. “I’d like to thank Anna Last for steering both print and digital issues of the magazine over the past two and a half years. Anna has been instrumental in building a loyal base of readers for Everyday Food, and for delivering extremely high levels of reader satisfaction.”

According to MSLO, Last is leaving the company to pursue other interests.

Martha Stewart EVP: Consumer Marketplace Is ‘Platform Agnostic’

JENNIFER PULLINGER

balis.jpg Will there come a day when online and mobile media overtake traditional media as the best way to reach audiences? Writer Jennifer Pullinger put the question to Janet Balis, executive vice president of media sales and marketing for Martha Stewart Living Omnimedia and a speaker at the Mediabistro Circus May 20.

“I don’t think the old types of distinctions will matter any more. We won’t think in terms of digital vs. traditional media. I even think that online will become a superfluous designation since most media will be connected to the Internet and/or delivered in digital formats. The definitions for media will shift someday to focus on consumer experiences as defined by new dimensions: passive vs. interactive, individual vs. social, linear vs. non-linear, video vs. photo vs. text vs. commerce, size of the screen, portability of the screen, and that sort of thing.

The channel or device delivering content is less and less important everyday. Ultimately, the quality of the consumer experience and the consumer’s ability to find those experiences are what drive the audience — not the form factors we choose to deliver those experiences. The consumer marketplace is increasingly experience-centric and platform agnostic.”

Janet Balis reveals “The Power of a Cross-Platform Strategy” in her upcoming presentation at Mediabistro Circus on May 20 in New York.

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Martha Stewart Weddings Editor Vanessa Holden Promoted To Top Spot At Flagship Mag

livingcover.jpgMartha Stewart Living Omnimedia (MSLO) has reached from within its ranks to fill the top slot at its flagship magazine, Martha Stewart Living.

On Friday, the company announced that Vanessa Holden, the editor-in-chief of Martha Stewart Weddings, had been promoted to the same position at Living. Katie Hatch, Weddings‘ style director, will replace Holden at the bridal title. Meanwhile, Gael Towey, who was working as acting editor of Living was named editorial director at MSLO. Towey MSLO’s former chief creative officer, stepped into the role in February when Michael Boodro left the company.

Holden joined MSLO as Weddings‘ editor-in-chief in August 2008 from her own consulting business. She previously worked as creative director at Real Simple magazine and co-founded food and lifestyle magazine Donna Hay. She has also worked at the Australian versions of Marie Claire and Marie Claire Lifestyle as well as Vogue Entertaining and Travel and Vogue Living.

New Weddings editor Hatch is a former lawyer and freelancer who has worked at Living and the now-defunct MSLO title Blueprint. She was named associate style editor at Weddings in 2000.

Full release after the jump

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min Honors Magazines, Editors At First Editorial & Design Awards

dining in america.jpgEven as the media industry is seeming falling apart all around us, the industry still insists on honoring its members. There’s no better time than the present to look on the bright side, we suppose.

This morning, min announced the winners of its first Editorial & Design Awards, awarding prizes in 27 different editorial and design categories. The award breakfast also celebrated the induction of several notable magazine industry movers and shakers into min’s Hall of Fame, including keynote speaker Jackie Leo, formerly of Reader’s Digest, Ladies’ Home Journal‘s Sally Lee, Ellen Levine of Hearst, Martha Stewart Living Omnimedia chief creative officer Gael Towey and John Rasmus of National Geographic Adventure, as well as Vogue editrix Anna Wintour and former Variety editor Peter Bart.

Other top winners of the day included Food Network Magazine‘s win for Best Launch and Fortune, which nabbed the Best Feature award for its “Three Days that Shook the World” piece on the economic collapse of last fall. BusinessWeek won for Best Investigative & News Coverage for its cover story on subprime mortgages (and snagged a prize for best use of social media), while epicurean pub Saveur was honored for best design for a single issue for its Dining in America issue.

Entertainment Weekly, which recently cut staffers as part of Time Inc.‘s budget slashing, took home a number of awards including best photojournalism for its special Photo Issue, the best blog award for its PopWatch blog, best online column for Ken Tucker‘s “Watching TV” column and the top profile or Q&A prize for a feature story on Cheeta the chimp’s life after Hollywood. Self magazine, a Conde Nast title also recently plagued by staff cuts, took home two prizes.

See a full list of the winners here.

min Announces Editorial & Design Award Winners –min Online

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