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Posts Tagged ‘Martha Stewart Omnimedia’

Amid Cuts, Martha Stewart Names Head of Ad Sales

amyAt least one person at Martha Stewart Living Omnimedia is happy this week. One day after about 100 staffers were dropped, MSLO has named Amy Wilkins (pictured) head of advertising, sales and marketing. Wilkins has been with MSLO since 2007, most recently serving as senior VP and publisher of Martha Stewart Weddings.

In a statement obtained by Ad Age, MSLO’s CEO, Daniel Dienst, said Wilkins was “smart, driven, focused and entrepreneurial with a keen eye for understanding what our partners are looking for in terms of reaching our loyal audiences.”

Wilkins is now MSLO’s top ad sales executive.

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Martha Stewart Extends Employment Agreement with Company

Ultimate businesswoman Martha Stewart has extended her deal with her namesake company. As part of the agreement, she’ll remain founder and chief executive officer of Martha Stewart Living Omnimedia through 2017.

Stewart continues to serve as non-executive Chairman of the Board.

Lisa Gersh, president and chief operating officer and a member of the Board of Directors since 2011, has been named chief executive officer. Gersh will continue to report to the Board of Directors.

“I am excited by the many phenomenal projects we have underway at Martha Stewart Living Omnimedia,” said Stewart. “I look forward to continuing my work with Lisa, our executive management and creative teams and our strategic partners to continue growing our strong and far reaching brand both domestically and abroad.”

Over the past year, MSLO has bolstered its corporate management team and creative talent, and is seeking to strategically reinvent its media businesses for the digital era and launching a new TV show, Martha Stewart’s Cooking School (debuting on PBS in October). The company also entered into strategic partnership with J.C. Penney while continuing to grow and innovate with other merchandising partners.

Martha Stewart Living Omnimedia Names New Senior VP, Publisher

Martha Stewart Living Omnimedia has appointed Alison Adler Matz senior vice president and publisher of MSLO’s Everyday Food and Whole Living brands.

Matz has a wealth of experience that includes WWD, Brides, Glamour, Teen Vogue, and House and Garden.

A highly accomplished media executive, Matz joins MSLO from Fairchild Fashion Media, where she was publisher of WWD Beauty Inc.

Prior to that, she held leadership roles at several Condé Nast publications, becoming publisher of Brides, after having served as associate publisher at Glamour, Teen Vogue and House and Garden.

MSLO’s chief revenue officer Joe Lagani said, “Alison is the consummate sales professional with a rich range of experience that will serve Everyday Food and Whole Living very well as we bring together our clients with our passionately engaged readers, viewers, users and listeners. I’m looking forward to working with her as we continue to build and expand these exciting, young brands.”

Earlier in her career, Matz was associate publisher of US Weekly.

Another Hire at MSLO

Lots of staff changes these days within the Martha Stewart Living Omnimedia empire. The company just announced that Karen Schuchardt has been named senior vice president of digital media sales. Schuchardt will drive digital ad sales and develop integrated programs for MSLO’s magazine brands.

She comes to MSLO from Viacom where she was most recently vice president, convergent ad sales. Prior to Viacom, she was an account executive at Google and Yahoo! Inc.

MSLO’s chief revenue officer Joe Lagani said:

“Karen is a terrific addition to our team. While we are in the process of realigning our sales teams around our magazine brands, we continue to create MSLO’s successful integrated sales solutions. With Karen at the helm of our digital sales effort, we look forward to developing and delivering many exciting new cross-platform programs that bring together clients with engaged consumers across MSLO’s outstanding print, digital, TV and radio platforms.”

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Martha Stewart‘s Daughter, Alexis, Gives Awkward Answers on Today, October 24
  2. Steve Jobs to Rupert Murdoch: “Fox Has Become an Incredibly Destructive Force in Our Society,” October 25
  3. Martha Stewart Living Omnimedia Cuts 40 Staffers, October 25
  4. WABC and WPLJ Layoffs, Veteran Air Personality Dave Stewart Among Casualties, October 22
  5. Long Awaited Layoffs Come to Metro Traffic in New Jersey, October 26
  6. Jill Abramson: “I Don’t Want Every Story to be 1,800 Words,” October 21
  7. The Daily Adds Two, October 24
  8. Taking a Tour of MSG Transformation Project, October 20

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Martha Stewart Living Omnimedia Cuts 40 Staffers

Martha Stewart Living Omnimedia has laid off 40 employees, FishbowlNY has learned. An anomymous tipster says the layoffs took place Friday and include “many top tier” publishing personnel at its New York-based headquarters.

Martha Stewart Living Omnimedia is broken into four divisions: publishing, Internet, broadcasting platforms, and merchandising.

The company was founded by the multi-faceted Martha Stewart in 1997, and went public on the New York Stock Exchange in 1999.

Update: A source familiar with the situation tells FishbowlNY that the number of personnel cuts is “far south” of 40.

Martha Stewart Moves On To Cable

Martha Stewartfff.jpgIn a move that mirrors Oprah‘s departure from broadcast television, Martha Stewart is in the works with The Hallmark Channel to move her show out of broadcast syndication and onto cable.

Hopefully the move will boost ratings of “The Martha Stewart Show,” which have been consistently lower than that of her daytime contemporaries. Starting in September, Martha Stewart Omnimedia will be providing Hallmark with two and a half hours of programming a day in exchange for a consistent time slot nationwide and a brand cross-promotion that will be symbiotic for both the lifestyle host and the Crown Media Holdings channel.

Read More: Martha Stewart Moves Her Show to Hallmark ChannelNew York Times

Previously: Oprah Set To Leave Broadcast TV In 2011

Susan Lyne’s Internet Experiment

Martha Stewart Living Omnimedia CEO and president Susan Lyne told the crowd at the MPA Digital conference that people are now letting their magazine “brands” live online, when they were once wary of associating their crown jewels with a new and “raw” technology. “We’re doing our first totally blended experiment” with new mag Blueprint, she said.

“The model of launching new magazines is broken,” she continued, with very costly bulk mailings that get maybe three percent of recipients responding. By contrast, two-thirds of people who’ve signed up for Blueprint — a bimonthly that’s been published twice so far with what we’re told is a higher ad rate than flagship Martha Stewart Living — have come in through its Web site.

Lyne, on a panel with Dennis Publishing CEO Stephen Colvin and moderated by Larry Kramer, said the digital staff at MSO has grown from 25 to some 70 people since the start of the year, and Internet is a “big investment” that, like any of their investments, has to pay off relatively quickly.

Martha Stewart Execs Can Take Their Bonuses in Extra Stock

stewart_lyne.jpgAccording to a filing today with the SEC, Martha Stewart Omnimedia CEO Susan Lyne, CFO Howard Hochhauser and “other designated senior officers” can take up to $100,000 of the bonus they’d be entitled to in stock valued at 15 percent more than the cash would have been.

They do have to be continuously employed and wait three years to get it all, according to the filing. The stock conversion is valued at $19 per share, the Feb. 21 price, which means they’d lose a bit, according to today’s quoted close of $18.05.

The idea, of course, is that if they have stock instead of cash, they’ll want to make sure the company performs well for shareholders.

The full, boring filing details:

Read more