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Posts Tagged ‘Martin F. Reidy’

Meredith Turnaround Wins Publisher Of the Year

better_homes_and_gardens_magazine.jpg

Last summer Meredith Corp, publisher of Better Homes and Gardens and Ladies’ Home Journal, was in dire straights. Before we knew of the great magazine downturn, Meredith was doing frantic damage-control after letting go dozens of employees over the summer, as well as the folding of Country Homes in January of ’08.

That’s why Meredith’s extensive turnaround has earned the corporation Publisher of the Year award from Advertising Age.

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Meredith’s New President Of Integrated Marketing Comes From Advertising

MartinReidy.jpgMedia company Meredith Corp. continues to make changes to its management.

Two weeks after promoting Andy Sareyan to chief brand officer of the company’s National Media Group, Meredith has announced the appointment of Martin F. Reidy as president of Meredith Integrated Marketing. Reidy, who joins the publisher of Better Homes & Gardens from advertising company Publicis, is succeeding Wendy Riches, who has been promoted to the company’s first chief strategy officer, our sister blog MediaJobsDaily reports.

Last month, Meredith unveiled a new marketing approach that emphasizes the company’s strength as a media and marketing company, not just a magazine publisher. Shuffling executives and bringing on new team members reflects the company’s new direction and focus.

MediaJobsDaily: Meredith Shuffles Execs

Earlier: Meredith Repositions Marketing Approach, Debuts New Logo