This certainly doesn’t seem like a coincidence:

A spokesperson for Rodale confirmed that the following people left or were fired in 2011: chief information officer Ken Citron; Jack Essig, publisher of Men’s Health; Andrew Livingston, director of consumer engagement; David Marchi, senior vice president of global marketing; chief marketing officer Gregg Michaelson; Mary Murcko, executive vice president and group publisher; Karen Rinaldi, executive vice president and books publisher; Bill Stump, senior vice president and editorial director; and Valerie Valente, a vice president in custom publishing. Rodale.com general manager David Kang, communications executive vice president Robin Shallow and executive vice president and group publisher MaryAnn Bekkedahl also left after Rodale became CEO.

This is in addition to the recent departure of  senior vice president of international operations, Michelle Meyercord, and vice president James Kreckler.

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Maria Rodale

The Healthy Living Group includes Men’s Health, Women’s Health, Prevention and Organic Gardening. It will be overseen by David Zinczenko, who now holds the title of Excutive Vice President, General Manager. Active Living, which includes Runner’s World, Bicycling, and Running Times, will be overseen by David Willey, who is now a Senior Vice President, General Manager. The third group, Digital/Brand Development, doesn’t have a General Manager in place yet.

As with any major changes, someone will be displaced. Mary Murcko is leaving Rodale, and she will be replaced by Chris Lambiase, who has been promoted to Publishing Director.

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Mary Murcko, Rodale’s Executive Vice President, Group Publisher, said Frerer-Schmidt will bring a wealth of knowledge to Women’s Health. “Laura has an outstanding record of achievement across all platforms – digital, print, events and licensed products, explained Murcko. “She is a true brand strategist with experience in launching alternative revenue streams that utilize marketing services and mobile applications. Her skills coincide perfectly with the brand’s next phase of aggressive growth, after five impressive years as one of the fastest-growing titles in our industry and worldwide.”

Frerer-Schmidt’s first day will be September 6.

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“Ronan is a rising industry star with impressive digital expertise and business savvy,” said Murcko. “He has a genuine and infectious enthusiasm for the brand that will serve him very well as he builds upon the continued growth of the world’s largest men’s title.”

Gardiner has played an integral role in the business success of Men’s Health across print, digital and mobile platforms, including Gatorade’s recent presenting sponsorship of the Men’s Health Urbanathlon, a multiplatform deal that includes print, digital, mobile apps, live Q&A’s, and sponsorship of three signature events across the nation.
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Today, Rodale pub Prevention boasted that its March 2010 issue saw advertising pages and revenue rise by 31 percent and 27 percent, respectively — making it one of the top five March issues in Prevention‘s 60-year history. The issue also includes 44 advertisers who hadn’t been in the magazine a year ago.

Said publisher Mary Murcko:

“We are thrilled to announce these monumental rebounds. The proof-positive commitment of our advertisers — and consumers — is a testament to Prevention‘s unwavering demand and its always fresh and relevant editorial content. This success is just a peppering of what’s yet to come in 2010.”

After couple rough years, we’re hoping Prevention‘s numbers become more of a trend as other magazines start to close their March issues and report their numbers for the beginning of 2010.

Previously: Prevention Names Pilates Expert Fitness Editor

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The issue features an exclusive interview with Michelle Obama, conducted by the magazine’s editor-in-chief, Liz Vaccariello. Keeping in line with the focus on the magazine, the interview is talks about health, exercise and well-being, with Obama revealing her number one health rule: give yourself permission to be happy. She also discusses her workout routine (she’s added in more stretching to help keep her flexible), her favorite and least favorite exercises, her skin care regimen and what it’s been like living with her mom.

She also gushes about her husband, the president:

“One of the things that attracted me to Barack was his emotional honesty. Right off the bat he said what he felt. There are no games with him — he is who he appears to be. I feel fortunate as a woman to have a husband who loves me and shows me in every way.”

And in addition to snagging a hugely coveted cover model, Prevention is also boasting an increase in pages in its November issue. The issue closed at 95 pages, a 1.4 percent increase from last year, publisher Mary Murcko said. This growth is certain to increase after the magazine beefed up its sales team last month.

Related: Prevention Expands Sales Team

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Meanwhile, MediaWeek is reporting that Rodale has also cut 20 staffers including former VP of Prevention Bob Ziltz, whom Murcko was tapped to replace in the above announcement. MW also notes that ad pages at all three titles — Prevention, Men’s Health, and Women’s Health — declined by double digits through March.

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