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Posts Tagged ‘Matt Goulding’

Rodale First Quarter Revenues Drop 23.3%

Picture 3.pngMen’s Health publisher Rodale announced its first quarter results today, revealing a 23.2% dip in revenues compared to the first quarter of last year.

Not surprisingly, Rodale’s president and CEO Steven Pleshette Murphy chalked the decrease up to an anemic ad market but pointed out that the company’s consumer products are still drawing readers.

“Most of our magazines are seeing year-over-year newsstand growth this quarter,” he said.

Even more good news: web sites for Men’s Health and Women’s Health set records for page views and unique visitors, respectively, during the first quarter of 2009.

Full release after the jump

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Rodale To Develop Eat This, Not That! TV Series

thisthat429.jpgRodale wants you to watch this, not that: The publishing company announced it will partner with Reveille to develop and produce an unscripted TV series based on Eat This, Not That!, the bestselling book series from Men’s Health editor-in-chief David Zinczenko and food and nutrition editor Matt Goulding.

The brand began as a column in the magazine and since has expanded to include the book series, as well as a Web site and blog.

Rodale and Reveille also teamed up for six seasons of The Biggest Loser, the weight-loss TV series with ties to Rodale pub Prevention.

The release, after the jump.

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Eat This, Not That Coming Soon to Teevee

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Reveille announced today it has partnered with Rodale Inc. to develop and produce an unscripted television program based on Eat This, Not That!, the bestselling book series created by Men’s Health Editor-in-Chief David Zinczenko and Food and Nutrition Editor Matt Goulding.

Eat This, Not That! was inspired by the popular Men’s Health magazine column and presents a no-diet weight-loss solution that allows consumers to eat their favorite foods and still lose weight. The unscripted show will expand on the easy-to-use format of the book, which provides thousands of simple food swaps that will save unwanted calories at any restaurant, drive-thru, supermarket or kitchen.

The rest of the press release is after the break.

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Lunch At Michael’s: Judy Collins Stops By

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— DIANE CLEHANE

Last week we developed some serious whiplash craning around to keep up with the A-listers that table hopped at lunch. Today’s crowd was much more low key with a smattering of regulars dotting a somewhat unfamiliar landscape consisting of business types and the occasional captain of industry who might dazzle in the boardroom but didn’t make for the star gazing we’ve come to expect at 55th & Fifth. After checking in with a few of my favorite folks, I settled into my regular perch at the bar and made the acquaintance of fellow diners Michael and Linda Warfield who were in visiting from California. The Warfields, bemoaning the lack of famous faces they usually see on their regular trips, kept me entertained by sharing stories of Michael’s days as a producer of mall extravaganzas where television stars would meet and greet their devoted fans. Michael gave me the skinny on his favorites (The Dating Game‘s Jim Lange and Dynasty‘s Emma Samms — remember them?) and those who were, shall we say, a bit too high maintenance. (My lips are sealed). Just when I thought this week would mark a first — a celeb-free Wednesday! — I caught a glimpse of Judy Collins swaddled up in a pink pashmina chatting with a snowy haired gent at the door when I was on my way out. Here’s hoping the joint is jumping once again next week.

Here’s the rundown on today’s crowd:

1. The Imber gang — or at least most of them — Dr. Gerry Imber, Michael Kramer and Jerry Della Femina. Where was Jeff Greenfield?

2. Jonathan Wald.

3. ‘Mayor’ Joe Armstrong and Men’s Health honcho Dave Zinczenko. The tireless Mr. Z’s new book Eat This, Not That co-authored by Matt Goulding (published by Rodale, of course!) is a fascinating read for those of us (you know who you are) who delude ourselves into thinking as we toast the holidays with that festive holiday Starbucks — “This isn’t that bad.” Reality check: a Venti White Hot Chocolate with whole milk is a whopping 640 calories and 28 grams of fat! And don’t even think of having that cinnamon chip scone — it’s got 490 calories and 25 grams of fat!! The compulsively readable tome (that smartly fits into a tote) does offer healthier alternatives. Young Dave will be on Today tomorrow morning talking all about it …

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