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Posts Tagged ‘Matt Mastrangelo’

Playboy Names Chief Revenue Officer, SVP Digital Content

2007_03_arts_playboypartyPlayboy is expanding its digital team by adding Matt Mastrangelo and Cory Jones as chief revenue officer and senior VP of digital content, respectively. Both are new roles at Playboy.

Mastrangelo comes to Playboy from Self, where he served as associate publisher since last year. Prior to that he spent over a decade at Wenner Media serving a variety of roles, including publisher of Rolling Stone and Men’s Journal. Jones was most recently editor of Mandatory.com, a role he held since 2012.

“With their exceptional track records in the digital media space, Cory and Matt will catalyze the great advertising and editorial teams we already have in place at Playboy as we continue to build out our digital platform and maximize our print, digital and sponsorship revenue opportunities,” said Scott Flanders, Playboy Enterprises’ CEO, in a statement.

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Matt Mastrangelo Joins Self

Matt Mastrangelo is joining Self as an associate publisher. Mastrangelo was previously the publisher of Rolling Stone for the past three years, but was fired in June. He had been with Rolling Stone since 2001.

Mastrangelo will succeed Anita Maiella, who departed Self in May. Mastrangelo will report to Laura McEwen, Self’s publisher.

“I am beyond thrilled that Matt has joined the Self team as I seek to recruit the strongest industry talent to our extraordinary brand,” said McEwen in a statement. “Matt’s experience includes significant integrated sales successes across print, digital, social, mobile and event marketing.”

Renee Lewin — previously an associate publisher at Harper’s Bazaar and Good Housekeeping — will retain her role as associate publisher for marketing and creative services. Lewin has been with Self since September of 2012.

Matt Mastrangelo Fired from Rolling Stone

Matt Mastrangelo — publisher of Rolling Stone for the past three years — has been fired. Mastrangelo had been with Wenner Media in some capacity since 2001.

“It is what it is,” Mastrangelo told Adweek. ”It’s the right of the owner to make those decisions, and I can’t dwell on it.”

Let’s hope Jann Wenner didn’t fire Mastrangelo to replace him with a cousin or an aunt. Or an uncle. Or…

Rolling Stone Enjoys Strong First Quarter

According to min, Rolling Stone is off to one hell of a start in 2011, with ad pages up over 40 percent from 2010.  Publisher Matt Mastrangelo says that – at least so far – when it rains, it pours. “Increase is coming from every major category: automotive, beer/liquor, consumer electronics, fashion, and telecom.”

Other factors impacting the magazine’s strong showing? Festivals and that awesome contest allowing readers to choose who graces the cover.

And just in case you weren’t already jealous of Rolling Stone staffers: That rocket Snooki is riding is on display in the magazine’s office.

Rolling Stone Letting Readers Choose the Cover

For the first time ever, Rolling Stone is letting its readers decide which band will grace the cover of an upcoming issue. Readers can vote online from a selection of 16 bands that were chosen by the magazine’s staff. Once the bands are whittled down to eight – four by reader votes, four by editors – those bands will record two songs and videos in collaboration with Atlantic Records.

From there, the bands will be subjected to another round of online voting, eventually ending with two bands who will perform at the Bonnaroo music festival in June, while also having their music videos online for a final vote. The winner will be announced in August, and along with appearing on the cover of Rolling Stone, will be signed by Atlantic Records.

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Two Magazines Lose Top Talent After Short Tenures

o.pngThis week, we learned of two top magazine staffers, one publisher and one editor-in-chief, leaving their posts after just a few months on the job.

First came word that Susan Reed is leaving her spot as editor-in-chief at O, The Oprah Magazine after less than a year at the helm of the Hearst pub. Before joining O, Reed served as the editor-in-chief at Golf for Women for more than six years. She will be replaced by Time Inc.‘s Susan Casey.

Also this week, the New York Post reported that Francis Farrell will be leaving the publisher slot at Men’s Journal after less than six months. Farrell formerly worked as publisher National Geographic Traveler and joined the men’s magazine in October 2008. Farrell will be replaced by Matt Mastrangelo, the Post said.

The Post also reported that American Media, which publishes Star and National Enquirer has lost its CFO Dean Durbin after only a year and a half — not quite as short a stint as the others but a quick turnaround nonetheless.