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Posts Tagged ‘Matthew Rosenberg’

Fast Society Lands “Sick” Sponsorship Deal with CMJ Festival

Fast Society, the bootstrapped mobile group messaging service whose dev team took potshots at rival GroupMe last week, made good use of it’s personal connections, and landed it’s first big sponsorship deal with the CMJ Music Festival in New York City.

With an anticipated 500,000 attendees, the CMJ Music Marathon and Film Festival should give the Fast Society startup its first mass-user test. Fast Society was designed with time-limited events in-mind, according to co-founder Matthew Rosenberg, and allows users to create SMS messaging and conference calling groups with expiration dates. The CMJ festival lasts through October 23rd.

Fast Society poked fun at venture-backed competitor GroupMe at the New York Tech Meetup last Wednesday, when the two of them presented back-to-back demos.

As part of the partnership, Fast Society users will be able to access a CMJ concert schedule and maps to different venues around the city. When asked how his unfunded startup could get such a sweet sponsorship deal, Rosenberg pointed out the team’s personal connections to the CMJ community.

“We hustle our faces off. We made a sick deal for placement that was dirt cheap because we made the right friends. We are throwing sick parties because we made the right friends. We are on the ground working hard everyday because we are New Yorkers, and that is what New Yorkers do,” he said, according to TechCrunch.

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When Startups Collide

What to you get when you take two startup teams working on the same type of mobile messaging service, and put them on stage in front of about 1,000 techno geeks? You get to see each team’s personality come through. That’s what happened at the New York Tech Meetup’s October event on Tuesday.

GroupMe, a service which lets users create group phone numbers for texting and conference calling, was immediately followed by startup group Onebluebrick, whose Fast Society service does pretty much the same thing. The only apparent differentiating factor was that Fast Society’s groups were designed to be temporary.

Meetup organizer Nate Westheimer introduced the pair with some inspirational comments ” People really shouldn’t worry about competition,” he said. “When it comes down to it, the success or failure of your startup is about how you execute your own plan.”

Thanks Nate, that’s the kind of positive talk we like. It can be easy to fall into the trap of worrying about competition instead of worrying about your own startup. Anyway, now that the positivity is over with, bring on the competitors!

GroupMe’s demo was pretty straightforward. Co-founders Jared Hecht and Steve Martocci showed how to create a group number, send messages, and start a conference call. All very slick, very controlled. Lots of applause at the appropriate moments. Then the Fast Society team took the stage, and the one-upmanship began.

Onebluebrick co-founder Matthew Rosenberg threw formality out the window, and started the Fast Society demo by gathering volunteers to perform a live test of the service.

He then took a jab at GroupMe when showed off Fast Society’s user interface. “This is not just hacked together, this is beautiful. We spend time working on this,” he said, referring to the fact that GroupMe

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