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BBC World News wants to expand into more US markets, and thus, invited a mob of bloggers/journalists to hear why at lunch. Washington correspondent Matt Frei and bureau chief Andrew Steele were on hand to explain why BBC’s international news is so renowned, and it was a little like having the Mac and the PC guy team up. Steele’s all about the depth of coverage, Frei’s the cheeky questions fella. They’re both great talkers, with well-stamped passports and anecdotes to match. So convivial, we nearly forgot that we were working.

BBC World News would launch a 24-hour cable news channel, complete with a morning show, an US-based evening program, produced by Rome Hartman, (late of the Katie Couric debacle) in DC, and long-form docs on the weekends.

Wannabe watchers can go to DemandBBC.com and click away, which beats trying to get the cable company on the phone. The LA Times got a hope squishing quote from Maureen Huff, a Time Warner Cable rep, “We’re always interested in hearing from our customers, but these expensive programmer-run campaigns are generally not that effective.” Which is why FBLA eschews the cable route.

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