AOL is trying to entice consumers to linger a bit longer by adding video to its homepage. The portal includes original and on-demand videos from partners like Glamour, ESPN, Self, The New York Times, Vogue and Vanity Fair. The videos will also feature “experts,” including Rachel Zoe, Tiki Barber, Tim Gunn, Molly Sims and more.
The type of videos available on the homepage will shift as the day goes by. The six a.m. to 10 a.m. slot will be dominated by business and finance videos, while the rest of the day will feature a variety of subjects.
“Our audience has been craving a better, more creative, and fully immersive video viewing experience on AOL.com and we’re thrilled to be partnering with world-class brands and individuals to deliver this to our more than 72 million unique visitors every month,” said Maureen Sullivan, president of AOL.com, said in a statement.