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Posts Tagged ‘Maxim’

Details Taps New Publisher

You can’t win them all.

DrewSchutteLinkedInAs we reported last month, WWD summarized the rumor mill of names being mentioned for the vacant Details publisher slot. Nowhere in that summary was the individual today disclosed. From Keith J. Kelly‘s report:

Condé Nast on Monday chose a Web-focused executive from its ranks as the new publisher at Details — signalling it wants to jump start the title’s nascent digital efforts.

Drew Schutte, a former publisher of Wired and The New Yorker, who was most recently executive vice president and chief integration officer at the publishing giant, replaces Kevin Martinez, who was lured to Maxim a month ago.

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Kevin Martinez Leaves Details for Maxim

kevin martinez GKevin Martinez has left Details behind and joined Maxim as its new publisher.

Making this move a little bit more interesting is the report from The New York Post that Martinez “was abruptly booted from the Condé Nast headquarters” after he said he was departing Details.

Martinez has been with Details since 2011, when he joined as VP and publisher. Prior to that, he served as Elle’s VP and brand publisher.

Martinez previously held roles at Esquire and Harper’s Bazaar.

New Maxim Owner Makes Changes

Sardar Biglari has only owned Maxim for a little over four months, but he has already made sweeping changes at the magazine. According to The New York Post, president Ben Madden; editor-in-chief Dan Bova; senior VP of digital Bill Shaw; and associate publisher of integrated sales Sean Flanagan have all been cut.

When Biglari purchased the magazine from Alpha Media, he proclaimed that he would be “enthusiastically” revitalizing the brand. We guess those staffers didn’t have the proper level of zeal.

No word on exactly what the future holds for Maxim, but Biglari — a guy who owns the restaurant chains Steak N Shake and Western Sizzlin — did tell the Post that he wanted to make the glossy more upscale. That should be… Interesting.

Correction (7/9):
Madden and Bova both resigned after Biglari bought Maxim in February.

Texas Investor Buys Maxim

Alpha Media’s long road toward selling Maxim has finally ended. The New York Post reports that Sardar Biglari, a Texas-based investor, has purchased the magazine for between $10 and $15 million.

The acquisition marks Biglari’s first foray into publications. His company, Biglari Holdings, also owns some real estate, and the restaurant chains Steak N Shake and Western Sizzlin.

In a statement, Biglari announced that Maxim has a bright future. “As the new owner, we look forward enthusiastically to making long-term investments in pursuit of revitalizing the Maxim brand,” he said.

We imagine that executives at Alpha Media were just glad to get the sale over with. During the process of selling Maxim, Alpha Media was almost defrauded and then ended up suing one of its former potential buyers for $38 million.

Morning Media Newsfeed: Oscar Selfie Sets Record | Charter Eyes TWC Subs | FCC Dumps Media Study

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Ellen’s Oscar Selfie Breaks Twitter Record (Variety)
Oscar host Ellen DeGeneres herded Meryl Streep, Jennifer Lawrence, Bradley Cooper, Angelina Jolie, Kevin Spacey and others into the most legendary selfie to ever hit the Internet. The sheer number of A-listers packed into the shot apparently caused Twitter to crash, leaving thousands of users locked out. ABC News During the telecast, DeGeneres vowed to set a new record with a photo of her posing with the gaggle of stars sitting in the audience. She had Cooper take the photo, which she captioned, “If only Bradley’s arm was longer. Best photo ever. #oscars” WSJ / Speakeasy The tweet then received more than 921,000 retweets in less than 40 minutes. It went on to get more than a million retweets and counting in less than an hour. The previously most retweeted tweet was one sent by the Twitter account @barackobama when the president won re-election. It simply said, “Four more years.” The Daily Beast The epic selfie needed more than 780,063 retweets to eclipse the iconic victory photo tweeted by Barack Obama in November 2012. It got more than that in just about 35 minutes. AllTwitter By 6 a.m. Monday, the tweet had been retweeted more than 2.3 million times and counting. Indeed, activity around the tweet and the Oscars was so heavy that Twitter experienced a 25-minute slowdown and a full shutdown for some users as the selfie quickly broke the record. Bloomberg Businessweek “We crashed and broke Twitter,” DeGeneres said later from the stage. “We made history.” The Academy of Motion Picture Arts & Sciences, which presents the awards, took credit for the outage. “Sorry, our bad,” the Academy said on its Twitter account. Variety Unexpected demand for ABC’s live stream of the Oscars telecast over the Internet resulted in the video going down for users across the U.S., the network said Sunday. The live video through the Watch ABC app was “down nationwide due to a traffic overload/greater than expected,” a network rep said in an email. As of 10:45 p.m. ET, the feeds were back up, according to the rep, declining to provide additional information.

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Maxim Owners Sue Over Botched Deal

Alpha Media Group — parent company of Maxim — is suing Darden Media Group for botching a deal to purchase the magazine. The New York Post reports that Alpha filed a suit in Manhattan Supreme Court yesterday seeking $38 million from Darden Media.

The filing claims that Alpha had meetings with both Calvin Darden and Calvin Darden Jr. and that Darden signed as guarantor, with a Merrill Lynch adviser — Roderick Jones — penning a letter that vouched for Darden’s ability to pay. Jones told the Post that he couldn’t recall if he wrote the letter or not.

Darden Jr., meanwhile, has his own issues. He was arrested last week on claims that he scammed investors out of $8 million by impersonating his father.

Not exactly a good week for the Darden family.

Morning Media Newsfeed: Roker Slams NYC Mayor | Charter’s Next Moves | Maxim Nearly Defrauded

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Al Roker Rants About Mayor de Blasio, School Snow Policy (FishbowlNY)
Al Roker went on a Twitter rant Thursday morning, blasting mayor Bill de Blasio and the city’s department of education for allowing schools to be open — and then ultimately closing early. Roker wrote that “It’s going to take some kid or kids getting hurt before this goofball policy gets changed.” When schools announced they were closing, he said “And how about all the parents and caregivers who have to scramble to get their kids home? Is there no one there with any common sense?” Politico Roker was especially critical of the mayor’s decision to keep schools open, complaining about his daughter’s school going to an early release day. “I knew this am @NYCMayorsOffice @NYCSchools would close schools. Talk about a bad prediction. Long range DiBlasio forecast: 1 term,” Roker tweeted. NYT Told that Roker was bluntly predicting a one-term mayoralty, de Blasio ventured some humor. “I respect Al Roker a lot,” the mayor said. “It’s a different thing to run a city than to give the weather on TV.” NY Post Roker conceded he doesn’t have the skills to be mayor of New York City, but took one more shot at City Hall. “Mr. Mayor, I could never run NYC, but I know when it’s time to keep kids home from school,” Roker tweeted.

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Maxim Owners Back Out of Darden Media Deal

The deal between Maxim owner Alpha Media Group and Darden Media Group, which involved the latter buying and expanding the Maxim brand, is officially dead. The New York Post is reporting that Alpha has now turned to another bidder, a combination of Infinity Group, a licensing company, and Hilco Global, a financial services company.

Infinity and Hilco’s bid is expected to be about $20 million, making it $10 million less than Darden’s offer. Alpha and Darden hit a stumbling block in November, when it was rumored that Calvin Darden Jr. (son of Darden Media’s owner, Calvin Darden) would be involved in the acquisition. Further muddling things was Darden Media’s failure to come up with cash as deadlines came and went.

Infinity and Hilco already have a branding and licensing deal with Miss America, so Maxim would seem to be a natural fit. One is an event pairing cheesiness and scantily clad women, the other is magazine doing the same thing.

Maxim Deal Might be Dead

Maxim’s days might be numbered. In early September, Alpha Media Group triumphantly announced that they had sold Maxim to Darden Media Group, despite the glossy’s dwindling popularity. Now Adweek is reporting that the deal is likely dead.

Darden had plans to expand the Maxim brand — Maxim TV, Maxim Radio, etc. If you’re a normal person, that sounds absurd. But that’s just what Alpha Media Group wanted to hear. “As a company, we are excited to see Maxim everywhere,” said Ben MaddenMaxim’s president, at the time.

Unfortunately, things went sour soon afterward. Alpha is specifically worried about Calvin Darden Jr. (son of Darden Media’s owner, Calvin Darden) being involved in the acquisition:

However, the announcement made no mention of Darden’s son, Calvin Darden Jr., who was convicted eight years ago of stealing from securities firms and investors including former NBA star Latrell Sprewell while a stockbroker. Sources close to the company said they were surprised to learn that the younger Darden was involved in the Maxim deal, though, attending meetings and fundraising.

Damn. The guy ripped off Spree? We wouldn’t sell to him either.

Maxim Sold to Darden Media Group

Alpha Media Group, parent of Maxim, has sold the brand to Darden Media Group. The sale includes the magazine and its 15 international editions sold in 34 countries, all Maxim events and digital assets. Financial terms of the deal weren’t disclosed.

Calvin Darden, chairman of Darden Media Group, has big plans for the magazine: Get ready for Maxim TV, Maxim radio and a Maxim music label. Darden’s plan to expand the Maxim brand via those entities is part of the reason why Alpha Media Group accepted his offer.

“He [Darden] will provide exceptional leadership and a platform to execute a large scale strategy across distribution channels we collectively envision,” said Ben Madden, Maxim’s president, in a statement. “As a company, we are excited to see Maxim everywhere.”

We’re not entirely sure that anyone else would agree.

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