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Posts Tagged ‘Maxim’

So What Do You Do, Amelia McDonell-Parry, Editor-in-Chief of TheFrisky.com?

Amelia-McDonell-Parry-Artic

Amelia McDonell-Parry, editor-in-chief of the popular women’s lifestyle site TheFrisky.com, is probably the last person you’d expect to find at a men’s magazine like Maxim. And yet, McDonell-Parry’s career path has taken plenty of unexpected twists and turns, from her early days as an intern at Jane to scoring her first gig at Rolling Stone, to her current position heading up TheFrisky.

Here, McDonell-Parry talks about the surprising office culture at Maxim, going up against censorship at Turner and how she finally got past her fear of failure.

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Morning Media Newsfeed: Tebow Joins GMA | EU Regulators Approve BSkyB Acquisitions

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Tim Tebow Joins Good Morning America as Contributor (TVNewser)
With football dominating much of the news this week, Good Morning America is adding another former NFL star to its roster. THR / The Live Feed Already ingrained in the Disney-ABC family as an ESPN analyst, Tim Tebow officially makes his debut on the current No. 1 morning talk show as the newest contributor on Sept. 15. HuffPost ABC News said that Tebow will help with the morning show’s “Motivate Me Monday” series, reporting from the studio and towns across the country on inspirational stories. The Sentinel Tebow’s first story will focus on 10-year-old Deven Jackson of Perry County, Pa. Two weeks ago, Jackson played in a midget football game, three years after losing both legs to a rare illness. Tebow spent the day with Jackson and his family at their home. Tebow also spoke to Jackson’s midget football team. The league is trying to raise $10,000 to purchase the proper equipment for Jackson. The Wire Tebow, 27, played college football at the University of Florida from 2007-2009, during which time he became the first underclassman to win the Heisman Trophy. Despite early success in the NFL with Denver Broncos, Tebow struggled in subsequent stints with the New York Jets and New England Patriots.

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Kate Lanphear Named Editor of Maxim

maxim logo GKate Lanphear — yes, a woman — has been named the new editor-in-chief of Maxim. Lanphear comes to the magazine from T: The New York Times Style Magazine, where she served as style director. Prior to her time at T, Lanphear served as Elle’s style director for four years.

The decision to hire Lanphear to run the most dude bro magazine of all time is interesting, to say the least. According to WWD, during her time at Elle, Lanphear “became a recognizable street style star.” What does that mean for Maxim? Well, we’re not quite sure, since we’re not really clear on what a “street style star” is or does. However! WWD makes it sound important, so perhaps Lanphear is going to try and class the joint up a bit.

This is just the latest noteworthy addition to the glossy since Sardar Biglari purchased it in March. In July, Kevin Martinez left Details to join Maxim as its publisher.

Is Maxim as we know it dead? And what will the new Maxim look like? Keep an eye out for its March issue. That will be the first one under Lanphear’s leadership.

Details Taps New Publisher

You can’t win them all.

DrewSchutteLinkedInAs we reported last month, WWD summarized the rumor mill of names being mentioned for the vacant Details publisher slot. Nowhere in that summary was the individual today disclosed. From Keith J. Kelly‘s report:

Condé Nast on Monday chose a Web-focused executive from its ranks as the new publisher at Details — signalling it wants to jump start the title’s nascent digital efforts.

Drew Schutte, a former publisher of Wired and The New Yorker, who was most recently executive vice president and chief integration officer at the publishing giant, replaces Kevin Martinez, who was lured to Maxim a month ago.

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Kevin Martinez Leaves Details for Maxim

kevin martinez GKevin Martinez has left Details behind and joined Maxim as its new publisher.

Making this move a little bit more interesting is the report from The New York Post that Martinez “was abruptly booted from the Condé Nast headquarters” after he said he was departing Details.

Martinez has been with Details since 2011, when he joined as VP and publisher. Prior to that, he served as Elle’s VP and brand publisher.

Martinez previously held roles at Esquire and Harper’s Bazaar.

New Maxim Owner Makes Changes

Sardar Biglari has only owned Maxim for a little over four months, but he has already made sweeping changes at the magazine. According to The New York Post, president Ben Madden; editor-in-chief Dan Bova; senior VP of digital Bill Shaw; and associate publisher of integrated sales Sean Flanagan have all been cut.

When Biglari purchased the magazine from Alpha Media, he proclaimed that he would be “enthusiastically” revitalizing the brand. We guess those staffers didn’t have the proper level of zeal.

No word on exactly what the future holds for Maxim, but Biglari — a guy who owns the restaurant chains Steak N Shake and Western Sizzlin — did tell the Post that he wanted to make the glossy more upscale. That should be… Interesting.

Correction (7/9):
Madden and Bova both resigned after Biglari bought Maxim in February.

Texas Investor Buys Maxim

Alpha Media’s long road toward selling Maxim has finally ended. The New York Post reports that Sardar Biglari, a Texas-based investor, has purchased the magazine for between $10 and $15 million.

The acquisition marks Biglari’s first foray into publications. His company, Biglari Holdings, also owns some real estate, and the restaurant chains Steak N Shake and Western Sizzlin.

In a statement, Biglari announced that Maxim has a bright future. “As the new owner, we look forward enthusiastically to making long-term investments in pursuit of revitalizing the Maxim brand,” he said.

We imagine that executives at Alpha Media were just glad to get the sale over with. During the process of selling Maxim, Alpha Media was almost defrauded and then ended up suing one of its former potential buyers for $38 million.

Morning Media Newsfeed: Oscar Selfie Sets Record | Charter Eyes TWC Subs | FCC Dumps Media Study

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Ellen’s Oscar Selfie Breaks Twitter Record (Variety)
Oscar host Ellen DeGeneres herded Meryl Streep, Jennifer Lawrence, Bradley Cooper, Angelina Jolie, Kevin Spacey and others into the most legendary selfie to ever hit the Internet. The sheer number of A-listers packed into the shot apparently caused Twitter to crash, leaving thousands of users locked out. ABC News During the telecast, DeGeneres vowed to set a new record with a photo of her posing with the gaggle of stars sitting in the audience. She had Cooper take the photo, which she captioned, “If only Bradley’s arm was longer. Best photo ever. #oscars” WSJ / Speakeasy The tweet then received more than 921,000 retweets in less than 40 minutes. It went on to get more than a million retweets and counting in less than an hour. The previously most retweeted tweet was one sent by the Twitter account @barackobama when the president won re-election. It simply said, “Four more years.” The Daily Beast The epic selfie needed more than 780,063 retweets to eclipse the iconic victory photo tweeted by Barack Obama in November 2012. It got more than that in just about 35 minutes. AllTwitter By 6 a.m. Monday, the tweet had been retweeted more than 2.3 million times and counting. Indeed, activity around the tweet and the Oscars was so heavy that Twitter experienced a 25-minute slowdown and a full shutdown for some users as the selfie quickly broke the record. Bloomberg Businessweek “We crashed and broke Twitter,” DeGeneres said later from the stage. “We made history.” The Academy of Motion Picture Arts & Sciences, which presents the awards, took credit for the outage. “Sorry, our bad,” the Academy said on its Twitter account. Variety Unexpected demand for ABC’s live stream of the Oscars telecast over the Internet resulted in the video going down for users across the U.S., the network said Sunday. The live video through the Watch ABC app was “down nationwide due to a traffic overload/greater than expected,” a network rep said in an email. As of 10:45 p.m. ET, the feeds were back up, according to the rep, declining to provide additional information.

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Maxim Owners Sue Over Botched Deal

Alpha Media Group — parent company of Maxim — is suing Darden Media Group for botching a deal to purchase the magazine. The New York Post reports that Alpha filed a suit in Manhattan Supreme Court yesterday seeking $38 million from Darden Media.

The filing claims that Alpha had meetings with both Calvin Darden and Calvin Darden Jr. and that Darden signed as guarantor, with a Merrill Lynch adviser — Roderick Jones — penning a letter that vouched for Darden’s ability to pay. Jones told the Post that he couldn’t recall if he wrote the letter or not.

Darden Jr., meanwhile, has his own issues. He was arrested last week on claims that he scammed investors out of $8 million by impersonating his father.

Not exactly a good week for the Darden family.

Morning Media Newsfeed: Roker Slams NYC Mayor | Charter’s Next Moves | Maxim Nearly Defrauded

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Al Roker Rants About Mayor de Blasio, School Snow Policy (FishbowlNY)
Al Roker went on a Twitter rant Thursday morning, blasting mayor Bill de Blasio and the city’s department of education for allowing schools to be open — and then ultimately closing early. Roker wrote that “It’s going to take some kid or kids getting hurt before this goofball policy gets changed.” When schools announced they were closing, he said “And how about all the parents and caregivers who have to scramble to get their kids home? Is there no one there with any common sense?” Politico Roker was especially critical of the mayor’s decision to keep schools open, complaining about his daughter’s school going to an early release day. “I knew this am @NYCMayorsOffice @NYCSchools would close schools. Talk about a bad prediction. Long range DiBlasio forecast: 1 term,” Roker tweeted. NYT Told that Roker was bluntly predicting a one-term mayoralty, de Blasio ventured some humor. “I respect Al Roker a lot,” the mayor said. “It’s a different thing to run a city than to give the weather on TV.” NY Post Roker conceded he doesn’t have the skills to be mayor of New York City, but took one more shot at City Hall. “Mr. Mayor, I could never run NYC, but I know when it’s time to keep kids home from school,” Roker tweeted.

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