We suspect that will keep potential partners/new owners at bay, unless they’ve got extremely deep pockets. Speaking of that, could you imagine if Michael Bloomberg bought Maxim? He’d be a blast at the magazine’s annual Super Bowl party:

Random Dude: “Hey Mikey, beer me!”

Bloomberg: “I would rather not beer, anyone. Thank you.”

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If you’re the kind of person who wants to purchase a glossy in a climate that isn’t exactly magazine friendly, you better act fast. Well, at least that’s according to a release from AMG:

The frequency of inquiries to partner or acquire with the Maxim brand has increased dramatically over the past year. Maxim constantly evaluates its position in the market and has decided now is the optimal time to entertain strategic relationships and offers. The brand will only consider offers that are meaningful and beneficial to both the brand and its investors.

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Maxim

“The Maxim brand continues to resonate with men around the globe,” said Jack Kliger, executive chairman of Alpha Media Group, in a statement. ”We welcome this first fragrance brand for men, which will provocatively express the brand’s unique voice and believe it will have tremendous appeal to the global Maxim consumer.”

While the jokes practically write themselves when it comes to Maxim cologne, this could be a good thing for the magazine. The brand simply doesn’t have the same appeal it once did. But if there are still guys out there who buy Axe, there is definitely a place for Maxim fragrances.

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Maxim

It hasn’t been a great year for the magazine. In March, as part of a “restructuring,” Maxim laid off six editorial staffers. Newsstand sales are also down 20 percent compared to 2011.

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Dan Bova

“Dan has the industry savvy necessary to evolve with the rapidly changing media landscape and understands the needs and media habits of our readers,” said Maxim President, Ben Madden. “He is the ideal person to continue to lead Maxim to new editorial heights, leveraging our compelling content across multiple platforms and across our readers’ various touchpoints.”

Bova’s new role is effective immediately.

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Refaeli told Maxim that she was “truly honored” to have won, but she might want to reconsider that statement. She did beat out those lovely ladies mentioned above, which is great. But a cartoon, Stephen Colbert and Amanda Knox — yes, the woman who maybe murdered her friend — also made the Hot 100 List, so Refaeli should probably take the honor with a grain of salt.

Maxim’s editors, however, were excited that readers chose Refaeli. She “puts the ‘promise’ in the Promised Land,” they explained. We have no idea what that means, but it sounds like a compliment.

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“I’d say the level of humor and discourse has gotten a little sharper and smarter,” said editor-in-chief Dan Bova, “but the goal is still to be that plain-spoken, witty best friend guiding you through the guy universe.”

But don’t think you’re going to break in with a pitch about yet another celebrity. ”Somebody proposing we should interview Chris Rock is not being particularly helpful. We do most of the star-wrangling ourselves,” Bova explained.

So, what type of pitches are editors looking for? Get the details in How To Pitch: Maxim

This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

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We’ve confirmed that many employees were suddenly laid off this morning in what management called a “corporate restructuring”. Departments that were reaped include editorial, web, and photo… We originally published told us about half of Maxim team was laid off but we’ve now confirmed it the cuts were confined to the web, editorial, and photo teams.

Maxim only employed about 13 full time staffers, so that is one hell of a “restructuring.”

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ESPN is kicking things off tonight with a party featuring a performance by Drake. Cam Newton will be the guest of honor, which is cool, but Drake — a man who sings about love, longing to love and loving love — isn’t a guy that we associate with letting loose.

This is Rolling Stone’s first Super Bowl party, and it’s bringing LMFAO, Lupe Fiasco, Cobra Starship and Gym Class Heroes to entertain guests. A ticket for the magazine’s Saturday party is $1,000.

continued…

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Cury arrives Details from another men’s magazine–Maxim, where he worked as online editorial director.

Rachel Rosenblit is the new entertainment editor at Details. She’ll be in charge for booking celebrity features, editing entertainment content in the Culture section, and covering film and television for the magazine.

Prior to joining Details, Rosenblit was associates editor of features at Elle magazine.

“Both James and Rachel are valuable additions to the Details family,” Dan Peres, Details editor-in-chief, says. “I look forward to working with them as we continue to grow our brand, and I am excited to further develop our digital efforts as we build the presence of Details.com as a leading men’s style and culture destination.”

Cury and Rosenblit’s appointments begin immediately.

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Maxim has partnered with Mag+ for a new app, titled Maxim+, which will be available this week. The app promises readers a slew of new content, including exclusive photos and behind-the-scenes video footage of Maxim photo shoots.

Maxim decided to go with Mag+ on the new app because it felt the company understood iPads and magazines. “The iPad remains an important part of our digital edition strategy which centers around reaching our readers wherever they are,” said Joe Levy, Maxim’s Chief Content Officer. ”Users will be amazed at the way the photographs they love so much shine in the Maxim app. At the same time, so does the magazine design.”

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On the app’s iTunes page, a message states, “June 2011 will be the final issue of Maxim HD. Get future issues of Maxim through the Maxim Magazine application available on iPhone and iPad.”

It seems odd for Maxim to do this, especially considering an iPad is perfect for photographs of half naked ladies and explosions — the stuff that makes Maxim readers salivate. Okay we’re just guessing about that, but photos do look gorgeous on the iPad, so the app disappearing is sort of puzzling.

UPDATE:
We just received word that the app isn’t ending, rather Maxim is switching production from Byte Sized Candy to Mag+, and the new version “will be up soon.”

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Mangione says that Maxim, despite failing at using its brand on a number of things in the past, will succeed this time. “This is the first meaningful, strategic worldwide licensing effort. It’s definitely a multimillion dollar business.”

So yes, good news for you Maxim readers. Now spray yourself down with some Axe, and go find some crappy stuff that a crappy magazine put its name on and buy it.

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Pecker is painting a very different picture of AMI than what has been in the news lately. The company recently emerged from its debt, and rumor has it Pecker is giving big bonuses to execs. However, just last week he asked staffers to take three unpaid furloughs by the end of March.

Don’t let that mustache fool you. There’s something fishy going on at AMI.

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continued…

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