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Posts Tagged ‘McDonald’s’

A McDonald’s Horror Story

How do you react when you read the following headline, first published Tuesday afternoon by the New York Post?:

NYPostMcDonaldsHeadline

Does it make you never want to eat at a McDonald’s again? Does it make you more fearful of living in New York City? Or does it simply remind that the City That Never Sleeps is also, alas, the City That Never Ceases to Shock?

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Newspaper Exec: Print Media Gave Away the Cheeseburger

MashableLogoThings sometimes have a funny way of working out on a media blog. This morning, we told you about the appointment of two new EICs at Fashionista. This afternoon, it’s time to highlight one of the final contributions to Mashable by Lauren Indvik, one of those capable incoming individuals.

Right now in the U.S., three of the most intriguing newspaper concerns are Robert Allbritton‘s Capital New York (to go along with Politico), Jeff BezosWashington Post and Aaron Kushner/Eric Spitz‘s Orange County Register. Indvik’s Q&A with Spitz covers some by-now familiar Register territory, although he starts off with an analogy that we had not previously heard:

“The key decisions [the newspaper industry] made — and they were the worst decisions anyone has made in my memory — they made 20 years or so ago. They took their core product, the news, and priced it at free.”

“If you are McDonald’s, you can give away straws, napkins, Wi-Fi and really nice TV sets that everybody can watch, but you can’t give away cheeseburgers.”

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McDonald’s Adds to an Already Impressive NFL Fantasy Team

The fast food chain still has a few slots to fill. But how does Joe Flacco, Colin Kaepernick and Victor Cruz sound for starters?

The trio of NFL superstars were selected to help McDonald’s promote its new Mighty Wings product. Members of the food trade press were on hand Tuesday at a Times Square restaurant location to fire questions at New York Giants wide receiver Cruz.

Among that press corps was Bret Thorn, senior food editor for Nation’s Restaurant News. He once studied at the Cordon Bleue Ecole de Cuisine in Paris, though we doubt that training was needed for Tuesday’s media event. Here is Thorn’s take on the McD PR context of it all:

Mighty Wings are not toxic or anything — a five-piece order weighs in at a reasonable 480 calories, with 31 grams of fat (7 grams of them saturated), 20 grams of carbohydrate and 1450mg of sodium. But they don’t have the health halo of the Egg White Delight, for which McDonald’s enlisted the help of Olympics gymnast Gabby Douglas, or the Premium McWrap, for which then-New York Knicks forward Steve Novak touted its convenience and nutrition.

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5 Things You Need to Know This Week: Road Tripping with Obama and Watching McDonald’s McSitcoms

In this week’s episode of 5 Things You Need to Know This Week, we go on the road with President Obama, call dibs on #Occupy spots, sample the new McTV menu at McDonald’s, and… there was one more thing… oh yeah, the World Series.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


Meet McTV: McDonald’s is Launching a TV Channel

McDonald’s is getting into the TV business. According to the Los Angeles Times, the company is launching a digital network that will beam original content — including sports, local news, and entertainment programming — straight to the people who choose to dine at one of its many locations.

Titled the McDonald’s Channel, it is expected to be seen by about 18 to 20 million people a month, who really won’t have much of a choice but to watch:

‘While they’re in line getting their hamburger there is no escape,’ said Allen Adamson, a managing partner of Landor Associates, a firm that specializes in brand building. So-called in-store networks are ‘one of the last bastions where you have a captive audience.’

One could argue that anyone who is in a McDonald’s has already given up on life, so they might as well be forced to watch more company propaganda. With that in mind, FishbowlNY thought it would be helpful to suggest some segments that could be shown. Here are just a few:

  • “Chosen Fry.” A drama about a man who finds a french fry that looks exactly like Jesus, and the price he pays for the discovery. The FBI wants that fry and the Catholic Church wants it to disappear forever. How far will he go to protect the salty savior?
  • “The Happiest Meal.” A romantic comedy about an odd couple (she’s a neat freak lawyer who doesn’t have time for relationships, he’s a bad boy musician who wears his passions on his sleeve!) who find love after learning that they both — despite it being so silly! — really enjoy Happy Meals.
  • “Guess What? I’m Stupid!” A reality show that documents people surprising their loved ones by telling them that they eat a lot of McDonald’s. Each reveal begins with the person saying the catchphrase, “Guess what? I’m stupid!” then telling their close friends/lovers why they think eating three Filet-O-Fishes for lunch is fine even if their hearts do stop beating “sometimes.”