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Posts Tagged ‘McG’

Is It Too Late for AOL’s Cambio?

In what has all the markings of a desperate last-ditch effort, AOL is hoping some Hollywood boldface can come to the rescue of its floundering teens and young adults destination Cambio. Monthly site traffic was down in August to 663,000 uniques, from a year-ago high of 1.4 million.

Per Dawn C. Chmielewski of the LA Times, AOL is hoping to ramp up the excitement this fall by showcasing web series created by McG, reality TV maestro Mark Burnett and others. However, there’s no guarantee this play engineered by GM Nathan Coyle, who came over in April from CAA, will work:

Some digital media analysts expressed skepticism about Cambio’s new strategy of spending big money on big names for a medium that has yet to deliver big advertising dollars.

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Warner Takes A Dive Into Internet Territory

sing.jpgWarner Premiere, the production arm of Warner Home Video, is branching out into live-action webisodes with some help from “Superman Returns” director Bryan Singer, the Hollywood Reporter proclaims.

Premiere is in discussions with the helmer’s Bad Hat Harry Prods. to develop the apocalyptic sci-fi thriller “H+,” with the intent to supplement Premiere’s roster of direct-to-DVD titles with a slate of original programs intended for digital platforms.

While Premiere’s previous efforts on DVD and digital are mostly based on existing intellectual property, “H+” represents an opportunity to introduce new material.

“We knew from the beginning of setting up Warner Premiere that digital would be a big emphasis for us,” Premiere president Diane Nelson said. “The best way to get learnings for the studio to act on in the future is to dabble in a lot of different things now.”

More below:

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