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Posts Tagged ‘media minds’

Time Inc.’s New Chief Content Officer on Native Advertising and TMZ

NPearlstineAt the Media Minds breakfast discussion this morning, new Time Inc. chief content officer Norman Pearlstine had some interesting things to say about media ethics in conversation with Alex S. Jones, director of the Shorenstein Center on the Press, Politics & Public Policy at Harvard. Jones, who pressed Pearlstine on the issues of native advertising, wondered how the exec would approach these issues at his new gig.

“[Native advertising] varies from brand to brand,” said Pearlstine. “It’s not to suggest that some magazines have a higher or lower standard, but that they’re different. If you think about the customer needs of some of our lifestyle magazines, they’re quite different from the customer needs from Time or Fortune.”

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AOL CEO: At Least People Know The Name of Our Company

What do you think of when you hear the name “AOL”? Dialup? Your parents’ email? Alas, this is AOL’s brand problem. But don’t worry! At least people have heard of it!

That was AOL CEO Tim Armstrong‘s message at today’s Media Minds breakfast, where he said, “It’s incredibly expensive to implant a chip in someone’s head so they know what the name of your company is.” He shared that, up until 2006, AOL had spent $22 billion on marketing. As a result, “almost every country I go to in the world, people know AOL,” said Armstrong.

“We’re going to invest in things from a brand standpoint that human beings love. AOL is already planted in your head and [we'll] back fill it with awesome things — you’re going to love AOL again.”

Readers: Could you love AOL again? Did you ever love AOL?

Our sister site 10,000 Words has more on the event.