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Posts Tagged ‘Mediabistro Circus’

Martha Stewart EVP: Consumer Marketplace Is ‘Platform Agnostic’

JENNIFER PULLINGER

balis.jpg Will there come a day when online and mobile media overtake traditional media as the best way to reach audiences? Writer Jennifer Pullinger put the question to Janet Balis, executive vice president of media sales and marketing for Martha Stewart Living Omnimedia and a speaker at the Mediabistro Circus May 20.

“I don’t think the old types of distinctions will matter any more. We won’t think in terms of digital vs. traditional media. I even think that online will become a superfluous designation since most media will be connected to the Internet and/or delivered in digital formats. The definitions for media will shift someday to focus on consumer experiences as defined by new dimensions: passive vs. interactive, individual vs. social, linear vs. non-linear, video vs. photo vs. text vs. commerce, size of the screen, portability of the screen, and that sort of thing.

The channel or device delivering content is less and less important everyday. Ultimately, the quality of the consumer experience and the consumer’s ability to find those experiences are what drive the audience — not the form factors we choose to deliver those experiences. The consumer marketplace is increasingly experience-centric and platform agnostic.”

Janet Balis reveals “The Power of a Cross-Platform Strategy” in her upcoming presentation at Mediabistro Circus on May 20 in New York.

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New NYMag.com Feature Product Of New Media Deals

At last week’s Mediabistro Circus, Magnify.net CEO Steve Rosenbaum and NYMag.com GM Michael Silberman discussed the kind of multi-platform deals that media companies are seeking out in order to be competitive. In today’s digital world, many of these deals involve new media concepts like video integration.

Now you can check out the fruit of a deal between Rosenbaum and Silberman: NYMag.com’s video player. The videos on the Web site include original content produced by staffers at New York magazine and its Web site, as well as videos snagged from other sources that would be of interest to NYMag.com visitors, like a clip of Jimmy Fallon interviewing Mark-Paul Gosselaar in character as Zack Morris or Jason Jones‘ “Daily Show” piece about The New York Times.

Our favorites are Tim Murphy‘s man on the street videos. Check out his clip about the opening of High Line. It’s definitely not substandard.

New Ideas For Journalists’ Survival

people1.jpgMedia jobs are dwindling and reporters are being let go left and right, so everyone needs a leg up where they can get it. A lot of advice that we find is repetitive, but here are some insightful tips from Recessionwire blogger Laura Rich that she picked up from Mediabistro Circus speakers.

Although Rich says her tips are for not just for journalists — since “new work and new careers are emerging in the recession based on approaches that everyone needs to pick up in order to survive and thrive, and emerge from this downturn intact and better than ever” — we think reporters should take note. Whether you are currently unemployed, fearing for your job or comfortable where you are, taking advantage of these tools will undoubtedly help you build your own personal brand, which invaluable today.

Here are some of Rich’s key points:

“Build Your Brand. Bylines are one thing, but journalists have otherwise tended to align their identity with their publication. No more. Going forward, the name of the game is personal branding. Start a blog. Twitter. Be consistent and persistent in the ideas you get behind — they’ll get noticed and you’ll get a following. That following is valuable to editors who can count on you to help them build their readership.

“Crowdsource. This concept builds on the idea of ‘transparency,’ but it refers specifically to actively seeking participation in the development of your story. Take advantage of the efficiencies the Internet provides by sending out parts of your story to your following.”

“Interact with Your Readers. This is another area that is a radical shift for journalists who are used to simply sending their words out into the ether. In the new order, journalists absolutely must interact with their readers — learn from them and, yes, serve them — to ensure their careers. To make his point, Byrne tells his writers that their stories will stay on the homepage longer if they post responses to readers on the comment board.”

Earlier: Our coverage of Mediabistro Circus

Businessweek.com’s John Byrne Discusses Engagement

mbcircus.pngOur sister blog MediaJobsDaily has joined us at the Mediabistro Circus and they caught the presentation by Businessweek.com editor-in-chief John Byrne. Byrne’s presentation was called “New World Intimacy” and dealt with building reader engagement — something we think about every day.

“The secret of digital technology isn’t that you can do video, but that you can collaborate. Journalism has to become not a product but a process,” Byrne said.

As MediaJobsDaily reports, here some of the ways that BW.com is collaborating with its writers and readers in order to drive engagement:

* They put a module on every page on the site called “In Your Face,” in which they harvest the best comments on the site and feature the reader on the homepage.
* BW.com’s “bribed” journalists to respond to readers by promising better exposure on the site if journos engage.
* They have a feature called “My Take” with essays from readers, but they don’t take any submissions. They find articulate readers who are leaving lots of comments and commission essays from them.
* The 100 “best” commenters last year were given T-shirts, the top 10 got a dinner.

What do you think? What are some ways blogs like FishbowlNY can engage readers?

Author Tim Ferriss Offers The Key To “The 4-Hour Workweek”

ferriss.pngBest selling author Tim Ferriss opened Mediabistro Circus today with a dynamic presentation about self promotion. “Don’t be lazy,” he told an audience filled with journalists, writers and professionals in PR, advertising and design — many who are freelancing and know how much hard work it takes to be successful.

Our colleagues at WebNewser have a great run down of his speech, in which the author of “The 4-Hour Workweek” revealed that he makes money primarily as a speaker at events like the Circus. His blog helps sell books, which “help keep Ferriss a hot commodity on the speaker’s circuit, and that’s where the money is made,” WebNewser explains. He can earn a 5-figure fee for an event like Mediabistro Circus.

And if you want another tip from Ferriss, don’t waste time or money on a PR firm, he said. From WebNewser:

Ferris says he spent $25,000 to get the word out about “4-Hour.” “I spent $18,000 on a PR firm which was a big waste of money.” The other $7,000 was spent on sending galleys and meeting in person with influential bloggers. “Buy them alcohol,” he advised.

The Circus Is On The Menu

mmm_2-3.gifWe’re reporting today from Mediabistro Circus and today’s Morning Media Menu podcast has a run down of some of the big things going down here today.

The podcast features Carmen Scheidel, mediabistro.com’s director of education, events, and multimedia content. Scheidel called in live from The Times Center, and gave us some behind-the-scenes of the conference.

Also discussed: CBS Evening News gets a live stream and Barack Obama gets his own magazine award category.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

What’s Next For Digital Publishing

mbcircus1.jpgThis morning, PCMag.com executive editor Dan Costa hosted a panel at Mediabistro Circus where he discussed the future of digital journalism with Anil Dash from Six Apart, Blurb founder Eileen Gittins and Rob Samuels, the director of mobile product development for the The New York Times.

Costa opened the discussion with a story about a freelance writer who pitched him recently. The writer said his rate was 15 cents per word. Is this this future of journalism?

Both Dash and Gittins agreed that measuring the rate a writer is paid based on number of words is outdated. Today, it’s all about being entrepreneurial, creating a brand and building a following. “If you can go to Dan and show that you have 10,000 avid followers, your rate per word will go up,” Gittins said.

Read more

Going To The Circus

mbcircus.pngFor the next two days, we’re going to be reporting from Mediabistro Circus. We’ll be hitting some of the panels and presentations, talking to movers and shakers and — hopefully — schmoozing with readers.

If you’re going to be there, keep an eye out for us, and if you can’t make it, let us know what panels you want to hear about and who you want us to talk to.

Hope to see you there!

“Reactionary Business Guy” Gary Vaynerchuk Talks Web Promotions and More on the Menu

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On today’s Morning Media Menu podcast, Wine Guy Gary Vaynerchuk talks about changing the world’s attitude toward wine, using new media in the pre-Twitter age.

“I think we’re living through a shocking change in our society,” Vaynerchuck said. “The Internet as we know it is 14 years old and everyone is acting like we’re in the heydey or the golden era. This stuff has not started. We’re in a 40-inning, extra inning game and we haven’t even put our clothes on to drive to the stadium…There’s enormous opportunity.”

Vaynerchuk, who hosts Wine Library TV and is releasing his first book “Crush It!” in October, also discussed the paid editorial content controversy stemming from the weekend’s news that Gawker was set to purchase fake vampire blog Bloodcopy.

He’ll also be speaking at Mediabistro Circus next week.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

Today Only! Discounted Tix To Mediabistro Circus

mbcircus.pngWe have ten discounted tickets for Mediabistro Circus only available for FishbowlNY readers!

Click here to register, use the promo code FBNY245 and score a ticket to the Circus for only $245. But don’t wait, because this offer expires at close of business May 28 or when tickets run out (and we only have ten), whichever comes first.

If you haven’t already picked up a ticket to the two-day conference, you are probably on the fence about whether there will be anything interesting there for you to see and learn. Well, there will be. Promise.

Mediabistro Circus will kick off Tuesday, June 2 with a presentation about self-promotion by Tim Ferriss, the author of the best seller “The 4-Hour Workweek.” In today’s difficult job climate, its more important than ever for journalists (employed or otherwise), freelance writers, bloggers and authors to use all the tools available to them to promote themselves and their work.

And if that doesn’t grab your attention, perhaps you will enjoy the panel called “Strange Bedfellows: The [New] Media Deal,” featuring Chuck Cordray and Tom Smith from Hearst‘s Digital Media side and NYmag.com‘s general manager Michael Silberman, moderated by FBNY managing editor Rebecca L. Fox.

And of course, on Wednesday afternoon there will be a performance by Cirque du Soleil.

If you want to take part in fun, its not too late, but you have to act fast. Register now!

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