Colby let Matt and Jason in on the success of Mediaite so far. He said the site has had “solid” traffic, reporting 1.2 million page views and about 300,000 unique visits during its first month. “We’ve been really, really pleased with the way everything’s gone so far,” he said. “Through the magic of viral media that we work in, we’ve spent literally next to nothing on any marketing and promotion. A lot of that helps because of the visibility of Dan Abrams, our founder and publisher. There was a ton of buzz about our launch and part of that was because there was this perceived controversy…and it kind of served us well because it gave us attention. And it’s funny, now that we’ve been live for six weeks, that whole notion that we’re going to be promoting…Abrams Research, that has all gone away.”
Colby, Matt and Jason also talked about the biggest media headlines of the day, starting with President Barack Obama‘s op-ed in The New York Times about health care. Colby said the op-ed showed that the president wants to speak directly to the readers, although his message probably didn’t reach those that oppose his ideas.
“If you’re picking up the New York Times and you’re reading this, you’re probably prone to say ‘Wow, that’s great,’” Colby said. “But if you are the opposition and you hear that Obama writes an op-ed in the New York Times, it probably only underlines your own suspicions that the Obama administration is in cahoots with the New York Times and they have a left-leaning bias…We live…in a time when opinion journalism is so successful that people only really consume media that reinforces their own opinions. So people just completely dismiss anything that’s in the New York Times…without really even judging the merits of what he’s saying.”
Also discussed: the Huffington Post‘s new venture with Facebook that will allow readers to aggregate and share HuffPo content with their Facebook friends. Matt predicted that the platform will fail. “Everyone wants to DJ, but not everyone is a good DJ,” Colby said.
You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.