TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘MediaPost’

MediaPost Discredits its Own Article

MediaPost -  in a piece that boldly proclaims “WSJ.com Winning Formula: Target Female Readers” – manages to do something FishbowlNY thought was impossible: Say absolutely nothing with lots of words.

The article references recent female-friendly subjects in the Journal – such as the infamous Tiger Mom piece – as proof that the paper and website are reaching out to women.

Aside from the fact that there are only three articles to back up this claim (three articles out of thousands isn’t exactly a trend), the author repeatedly refutes that they’re totally female-centric:

It didn’t hurt that they also courted controversy by touching on hot-button issues, such as race, gender relations, and teen sexuality.

Okay…

Read more

Mediabistro Course

Children's Picture Book Writing

Children's Picture Book WritingStarting September 15, this part lecture, part workshop course will take you through the process of outlining, writing, editing, and submitting a children's picture book. Taught by a published children's book author, Dashka Slater will teach you how to write in pictures, hook readers and editors with your story, apply the nuts and bolts of marketing, and more. Register now! 

Crowdsourcing In 2010: Will We Keep Supplying The Media Free Content?

crowdsourcing-cartoon.jpgMediaPost‘s Maryanne Conlin wrote a post today about crowdsourcing, a technique employed by corporations that costs them less than it would to hire outside consultants. By calling on a green blog/mom community to help develop a non-profit project, Conlin claims “When they get passionate about something, they can compete with the best of social media marketers by creating and executing strategies that work to advance their wants and needs.”

But is it ethical?

Read more

Social Networking Gets Its Own Beat–Cathy Taylor at MediaPost

grasgf.jpgMediaPost has hired journo columnist and blogger (adverganza.com) Cathy Taylor to track social networking web sites, in its feature, Social Media Insider.

We thought this was kinda interesting, considering MediaPost generally deals with topics about, well, the media. Is social networking really considered “media?”

Taylor will find out. A former top editor and writer at Adweek, Taylor will scrutinize social media outlets, including user-generated content and blogs, scouring the cyber-universe for signs of intelligent life, and perhaps answering, once and for all, why we keep getting bitten by vampires.

Taylor talks to FBLA about her new beat:

1. Why does social networking warrant its own beat? Social networking warrants its own beat … uh … because the editors at Mediapost think it does. Seriously though, what’s interesting about it to me is that it is truly a phenomenon, but not one with a business and advertising model that is anything close to fully-formed. How advertisers and social networks can leverage the communal nature of social networks without being obnoxious about it will probably be one of the great challenges so far of this crazy Web thing.

2. Aside from their marketing potential, do you think social networking sites are useful? I do think social networking sites are useful as a way of keeping in touch not just with your friends but with your universe of friends. Particularly on Facebook, it’s possible to get a bead on what everyone is up to in 30 seconds. I wish more of my non-professional friends were on it.

3. Can we “friend” you? Yes, you can friend me!

*Our apologies to whomever we stole this image from.