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Posts Tagged ‘Megan Stride’

Promotions at Ebony

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As the magazine world continues to ponder the closing of Portfolio earlier this week, Ebony is handing out a few promotions.

Johnson Publishing
announced today that Terry Glover has been named managing editor of the glossy. Glover most recently served as EbonyJet.com‘s senior online editor and has also completed tours of duty at Savoy, Uptown and Playboy.com.

Promotions also came to new senior editor Adrienne Samuels Gibbs and to new senior writer Margena A. Christian.

The release, after the jump.

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Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now! 

Portfolio Postmortem: Business Mag Missed The Membership Mark

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From the ashes of just-shuttered Portfolio comes yet another smoke signal that the business of magazines is in need of a major tune-up — and fast.

The Deal‘s Yvette Kantrow today compared the now-defunct Portfolio to the currently expanding Bloomberg, pointing out that the latter does a much better job of providing a niche audience with a product its members are willing to pay for. Sound familiar?

It should: mediabistro.com founder Laurel Touby was singing that same tune when she sat down with The Deal’s Mary Kathleen Flynn last week to discuss the maladies of the media industry. In the video interview‘s second installment, Touby suggests that outlets monetize their content by making it an essential product to their specific readerships, which they should treat at member-based communities. “Treat readers as your friends that you want to help,” says Touby.

Seems Portfolio never got that message: “It never delivered on its lofty goal of creating something significantly different than any other business pub out there, even as editor Joanne Lipman gobbled up talent that the rest of media immediately labeled ‘stars,’” wrote Kantrow.

“Though Portfolio vowed to produce serious, yet-accessible long-form business journalism, it seemed to traffic more in luxury and CEO porn,” Kantrow continued. “To make it in business journalism, perhaps you need to serve people who actually like business.”

Megan Stride

Media Reporters’ Online News Hindsight: ‘It Was Stupid For Newspapers To Give Away Their Sh*t For Free’

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Portfolio.com’s Jeff Bercovici spoke about the challenges of covering the media world at last night’s Gelf Magazine Media Circus event in Brooklyn.

Last night was Gelf Magazine‘s inaugural Media Circus speaking series event, and we headed to Brooklyn’s JLA Studios to hear a trio of media reporters — Portfolio.com media blogger Jeff Bercovici, author and Vanity Fair contributing editor Seth Mnookin, and Gawker’s Hamilton Nolan — gab about the craft. Despite its rather, ahem, familiar name, the event did what it promised to, which was examine how the media industry “covers and consumes itself,” particularly in a down economy, according to organizer and Gelf staffer Michael Gluckstadt.

Bercovici was first to step up to the mic, discussing some of the reporting challenges specific to the media beat. The media world is a small one, he pointed out, populated by peers who know the full range of a reporter’s tricks. “The people you write about are other journalists,” Bercovici said. “They’re extremely media-savvy. They will actually give me quotes in the third person, like ‘he said.’” Finding another journalism job after holding one in which you cover media can be daunting, according to Bercovici. “You’re also often writing [about] people you could potentially write for, or you used to,” he said. “It raises the conflict of interest possibility to a whole new level.” The toughest part of Bercovici’s job, he opined, is that he covers a shrinking sector, which can be demoralizing. “With every passing week, there is less industry to cover,” he said. “It’s just getting depressing. Reading these stories and writing these stories — it just affects your view.” In these challenging times for the media business, Bercovici emphasized that the balance between sensitivity and objectivity is crucial. “You have to be careful to control your tone,” he said. “You have to restrain yourself from sounding gleeful. We have a tendency to do a dance because we got the scoop — especially for bloggers — but these are our friends and colleagues losing their jobs.”

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Magazine Pro to Newbies: Downturn a ‘Petri Dish For Innovation’

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From left: MPA’s Shaunice Hawkins; Newsweek‘s Kevin Delaney; Meredith’s E.J. Moralez-Gomez; Fortune‘s Brad Young; and moderator Elvira Perez of MPA

At Magazine Publishers of America’s “Find Yourself In Magazines” event for those seeking to enter the industry, the mantra from industry panelists was one of encouragement: Magazines, they promised, are not going anywhere. On Friday, nearly 100 job-hungry college students and recent graduates crowded the Time & Life building for the event, designed to deliver guidance from magazine pros in editorial, marketing and sales.

Speakers included Parents executive editor and Ed2010 founder Chandra Turner, who’s been sharing her advice a lot these days. In a keynote speech referencing the doom and gloom of recent mass media layoffs — Turner herself was let go when CosmoGirl! folded last October — she said the industry’s current state was simply the next step in magazines’ ongoing evolution. “I don’t think that this is the end of magazines,” she said. “We’ve had magazine genres die and come back, die and come back. Now, I think [the industry is] changing to be more tailored magazines, more niche magazines.” She supplemented the prognosis with seven upbeat predictions for 2009.

So, what should mag-industry newbies expect?

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