Posts Tagged ‘Melissa Walker’
What to do when the readers won’t come to you? Go to them! Teen fashion magazines have been hit hard during the recent tsunami that’s been rolling through the media world — CosmoGirl! folded last month, and ElleGirl and Teen People closed in 2006 — now two former ElleGirl editors have decided to take matters into their own hands.
Anne Ichikawa and Melissa Walker have just launched I Heart Daily an email newsletter and website that delivers one item each day from the world of entertainment, fashion, beauty or news — think an a fresher version of Daily Candy but aimed at teenage girls. Say the ladies: “During our years in print, we realized that magazine websites were often an afterthought, running repurposed magazine pieces, stories that were killed, or content that was deemed ‘not good enough’ for print. Lame.” Lame indeed, bet they are re-thinking that strategy now! Anyway, Ichikawa and Walker assure there will be nothing lame about I Heart Daily. See for yourself here.
Young adult authors — like Judy Blume Meg Cabot, Holly Black, Libba Bray, Scott Westerfeld, Megan McCafferty, Melissa Walker and more — are launching YA for Obama, a social networking project for writers and their young readers who support Barack Obama.
About 50 writers have signed on so far, and the site goes live on Monday, Sept. 22. Daily blog posts will feature different writers, with readers able to make their own pages, talk in forums and contribute video and photos.
“The idea came from the simple realization that so many Young Adult authors seem to be for Obama,” Maureen Johnson says in a release. “While this site is for readers of all ages (and even nationalities), there will be a lot of emphasis on giving readers who are under 18 a place in the process. Those are our people, and they want to be a part of this election. While they can’t vote, they can certainly use their energy and talents to get others to do so — putting up signs, making videos, or badgering their family members to the polls.”
We love the enthusiasm, but if you really want to turn an election, park Obama-rama vans along the perimeters of Colorado, Nevada and Indiana and give out Dark Knight bootlegs to anybody sporting peach fuzz and acne.