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<title>Melissa Walker - FishbowlNY</title>
<link>http://www.mediabistro.com/fishbowlny</link>
<description>Turning the Page For New York Media</description>
<copyright>Copyright 2013</copyright>
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<title>Former ElleGirls Launch I Heart Daily for Teen Girls</title>
<description><![CDATA[<p><img alt="logo.gif" src="/fishbowlny/files/original/logo.gif" width="184" height="164" class="alignleft" vspace="3" hspace="7" />What to do when the readers won&#8217;t come to you?  Go to them!  Teen fashion magazines have been hit hard during the recent tsunami that&#8217;s been rolling through the media world &#8212; <i><strong><a href="http://www.mediabistro.com/CosmoGirl-profile.html">CosmoGirl!</a></strong></i> folded last month, and <i><strong><a href="http://www.mediabistro.com/ElleGirl-profile.html">ElleGirl</a></strong></i> and <i><strong><a href="http://www.mediabistro.com/Teen-People-profile.html">Teen People</a></strong></i> closed in 2006 &#8212; now two former <i>ElleGirl</i> editors have decided to take matters into their own hands.</p>
<p><strong><a href="http://www.mediabistro.com/Anne-Ichikawa-profile.html">Anne Ichikawa</a></strong> and <strong><a href="http://www.mediabistro.com/Melissa-Walker-profile.html">Melissa Walker</a></strong> have just launched <strong><a href="http://www.mediabistro.com/I-Heart-Daily-profile.html">I Heart Daily</a></strong> an email newsletter and website that delivers one item each day from the world of entertainment, fashion, beauty or news &#8212; think an a fresher version of <strong><a href="http://www.mediabistro.com/Daily-Candy-profile.html">Daily Candy</a></strong> but aimed at teenage girls.  Say the ladies: &#8220;During our years in print, we realized that magazine websites were often an afterthought, running repurposed magazine pieces, stories that were killed, or content that was deemed &#8216;not good enough&#8217; for print. Lame.&#8221;  Lame indeed, bet they are re-thinking that strategy now!  Anyway, Ichikawa and Walker assure there will be nothing lame about I Heart Daily.  See for yourself <a href="http://www.iheartdaily.com/">here</a>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Glynnis</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/former-ellegirls-launch-i-heart-daily-for-teen-girls_b10661#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/former-ellegirls-launch-i-heart-daily-for-teen-girls_b10661</link>
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		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Anne Ichikawa]]></category>
		<category><![CDATA[CosmoGirl]]></category>
		<category><![CDATA[Daily Candy]]></category>
		<category><![CDATA[ElleGirl]]></category>
		<category><![CDATA[I Heart Daily]]></category>
		<category><![CDATA[Melissa Walker]]></category>
		<category><![CDATA[Teen People]]></category>
<pubDate>Fri, 12 Dec 2008 10:42:21 +0000</pubDate>
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<title>Four Questions For: Melissa Walker, YA Author</title>
<description><![CDATA[<p><img alt="MelissaW.jpg" src="/fishbowlny/files/original/MelissaW.jpg" width="400" height="300" /><br />
<em>&#8220;Four Questions For&#8230;&#8221;: Because five&#8217;s a commitment, but three seemed sparse</em></p>
<p>Sometime <a href="http://www.mediabistro.com/articles/cache/a9841.asp">subject</a> and full-time friend of FBNY <strong>Melissa Walker</strong> got herself into a neat piece in this weekend&#8217;s installment of <em>T</em> &#8212; no mean feat since <a href="http://www.amazon.com/s/ref=nb_ss_gw/002-0455544-1852867?url=search-alias%3Daps&amp;field-keywords=violet+by+design&amp;x=0&amp;y=0" target="_blank">her latest novel</a> <em>Violet By Design</em>&#8216;s been on shelves for six weeks, inspiring some to argue her promotional moment has passed. She does a nice job on <a href="http://www.melissacwalker.com" target="_blank">her personal blog</a> in a section she dubs &#8220;Marketing Monday&#8221; <a href="http://www.melissacwalker.com/blog/2008/04/marketing_monday_the_new_york.html" target="_blank">describing</a> how the weekend&#8217;s piece came about, so in our new &#8220;Four Questions For&#8230;&#8221; feature, we got her to tell us the stuff the <strong>NYT</strong> piece left us wanting to know more about.</p>
<p> <a href="http://www.mediabistro.com/fishbowlny/four-questions-for-melissa-walker-ya-author_b8511#more-8511" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Rebecca</dc:creator>
<comments>http://www.mediabistro.com/fishbowlny/four-questions-for-melissa-walker-ya-author_b8511#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowlny/four-questions-for-melissa-walker-ya-author_b8511</link>
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		<category><![CDATA[Books]]></category>
		<category><![CDATA[" among other things. How is the real-life raciness of a young model's existence that you depict in the book being received by teen girl readers and their parents?]]></category>
		<category><![CDATA[1) In her T story of this weekend on your and another writer's model-related YA books]]></category>
		<category><![CDATA[2) Did your publisher have any reservations about referencing cocaine abuse and eating disorders in a book meant for high school girls? If so]]></category>
		<category><![CDATA[3) Book two]]></category>
		<category><![CDATA[4) How's book three coming? Does it get any easier]]></category>
		<category><![CDATA[Britney Spears]]></category>
		<category><![CDATA[Holly Brubach]]></category>
		<category><![CDATA[how'd you make the case that it should stay in?]]></category>
		<category><![CDATA[Lindsay Lohan]]></category>
		<category><![CDATA[Melissa Walker]]></category>
		<category><![CDATA[now that you've got two under your belt?]]></category>
		<category><![CDATA[NYT:]]></category>
		<category><![CDATA[versus your first?]]></category>
		<category><![CDATA[Violet by Design is out now -- what's different about releasing your second book]]></category>
		<category><![CDATA[writer Holly Brubach expresses concern for your model-protagonist's "bone density]]></category>
<pubDate>Wed, 16 Apr 2008 14:36:18 +0000</pubDate>
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