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Posts Tagged ‘Men’s Health’

Men’s Fitness Sets Web Traffic Record

Whatever AMI is paying David Zinczenko to be editorial director of Men’s Fitness, it’s well worth it. According to the company, Mensfitness.com broke its all-time web traffic record in July, with more than 8.4 million unique visitors. That’s a whopping 106 percent increase compared to last July.

When Zinczenko took over Men’s Fitness, his mission was to transform the glossy from one only body builders read, to a title that appealed to a broader audience. In other words, Zinczenko made Men’s Fitness the new Men’s Health. As odd as that strategy seemed at the time, it worked.

Not only is Mensfitness.com enjoying Zinczenko’s Midas touch, newsstand sales jumped 20 percent in the second half of last year.

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Cover Battle: Capital New York or Men’s Health

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This round we have Capital New York taking on Men’s Health. For Capital’s “Infrastructure Issue,” the magazine went with an illustration that is slightly better than the doodles we make during work. Yes, even the log cabin with the swirly smoke coming out of the chimney!

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Morning Media Newsfeed: Media Cover Cantor Loss | RTDNA Announces Winners

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Right-Wing Radio’s Win on Cantor (Politico)
Dave Brat didn’t have much money, staff or name recognition — but he did have Laura Ingraham. In the weeks leading up to Tuesday’s primary, the conservative talk radio host did more to raise Brat’s profile in his Virginia district than his own campaign could ever have done with its paltry budget and paid staff of two, political experts in the state and Washington said Wednesday. TVNewser Cable news networks went into overdrive with the stunning news Tuesday night. At 8:06 p.m. MSNBC’s Rachel Maddow interrupted Chris Hayes‘ show, which had been pre-recorded. Maddow called it “a shocking development in American politics.” (Hayes returned live at 8:38 p.m.). CNN’s Anderson Cooper called the race at 8:11 p.m. and FNC’s Trace Gallagher broke into The O’Reilly Factor at 8:14 p.m. ET, before Bret Baier and Megyn Kelly picked up coverage and filled out the 8 p.m. ET hour. NYT Few people did more than Ingraham to propel Brat, a 49-year-old economics professor who has never held elected office before, from obscurity to national conservative hero, defeating house majority leader Eric Cantor in the Republican primary held Tuesday night. And few stories better illustrate how his out-of-nowhere victory was due in large part to a unique and potent alignment of influential voices in conservative media. New York Daily News / Mouth of The Potomac Ingraham likened a rally she held for Brat to what she saw in 2008 when freshman senator Barack Obama was campaigning in the Iowa caucuses. She left Iowa knowing Obama would win. “The national media totally missed this,” said Ingraham, a nervy and entertaining conservative, noting how little coverage the rally got, mostly via the local NBC station and a conservative website. TVNewser Nearly 4 million people tuned into one of the cable news networks during the 8 p.m. ET hour Tuesday night as news broke that Cantor had been defeated in his Virginia primary race. As usual, Fox News led the way in both ratings metrics, averaging 2,794,000 total viewers and 485,000 adult 25-54 viewers in the 8 p.m. hour.

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Cameron Connors Named Publisher of Popular Mechanics, Rodale Promotes Two

Hearst Magazines and Rodale made a few announcements involving publishers this morning. Below are the details.

  • Cameron Connors is returning to Hearst as publisher of Popular Mechanics. Connors comes to the magazine from Paper Communications, where he served as president since June of 2013. Prior to that he spent two years at Condé Nast. He served as director of marketing services for Hearst Digital Media from 2008 to 2010.
  • Men’s Health publisher Ronan Gardiner and Women’s Health publisher Laura Frerer-Schmidt have added vice president to their roles. Gardiner has been publisher of Men’s Health since 2011 and Frerer-Schmidt was named publisher of Women’s Health the same year.

Men’s Health, Men’s Fitness and Muscle & Fitness are All Pretty Much the Same Thing

When David Zinczenko left Rodale and joined forces with AMI, we called it: AMI’s Men’s Fitness would become a replica of Men’s Health, the Rodale title that Zinczenko turned into a success. Of course that’s exactly what happened. Now, according to Adweek, Zinczenko has his hands on Muscle & Fitness. Guess what? It looks more like Men’s Health and Men’s Fitness.

Previously, Muscle & Fitness was a magazine dedicated to the body building world. Each month, a man with an unhealthy amount of muscle would appear on the cover, seemingly daring people to guess when he would explode. Or at least tip over.

Zinczenko is changing that. He has added a grooming section and shuffled the weight lifting content to the back of the book. He told Adweek the redesigned Muscle & Fitness was for a “new breed of fitness enthusiast.”

The changes might alienate longtime Muscle & Fitness readers, but there’s a reason AMI is letting Zinczenko revamp the title: His approach works. The Zinczenko-fied Men’s Fitness finished 2013 with a 27 percent jump in ad pages compared to 2012. For AMI, it’s a no-brainer to let Zinczenko use his magic on another magazine.

Football Meets Fashion for This NFL Player

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Winning designer Kassie Haji and Brad Smith

Designer Kassie Haji and Brad Smith

Philadelphia Eagles wide receiver Brad Smith’s interests are not relegated solely to the football field. It turns out Smith is actually a burgeoning player in the world of fashion.

After completing a Fashion Week internship at Men’s Health, reporting to fashion director Brian Boye, Smith was inspired to help emerging designers. The result was his Design for Brad Smith competition, held in partnership with the magazine. The winner, Kassie Haji, was announced on Friday at Windsor Custom at The Ainsworth in New York.

“To be able to highlight people’s creativity and their artistry, especially in the realm of fashion and design, that’s something that appeals to me,” said Smith.

In our Media Beat interview, Smith tells us about being a fashion intern, describes Haji’s winning design and reveals his future fashion projects.

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Men’s Titles Ad Pages Surge in 2013

magazine stack GThough print ad pages for magazines were down four percent in 2013 compared to 2012, that’s actually good news. PIB’s data showed that the loss was less of one than in 2012, when ad pages declined by eight percent. Not only that, but most men’s titles showed strong numbers for the year.

Men’s Fitness led the way with a 27 percent jump in ad pages compared to 2012, followed closely by Men’s Health, which increased its pages by 25 percent. Esquire (up 17 percent), Details (+15 percent) and GQ (+10 percent) also did well. The outlier was Maxim, which saw ad pages plummet by 16 percent.

A few other magazines that had good print ad page showings for 2012 are below.

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Self Names Features Director

Adina Steiman is joining Self as features director. Steiman comes to the magazine from Men’s Health, where she had been since 2010. During her time there Steiman served as the magazine’s food and nutrition editor.

WWD reports that Steiman will have an active role in Self’s new digital channel, which will launch early next year.

“Adina is a recognized authority on food, nutrition and healthy living, and her expertise is a perfect fit for Self at a time when our brand is newly redesigned and expanding on multiple platforms,” Lucy Danzinger, Self’s editor, told WWD.

Cover Battle: Vanity Fair or Men’s Health

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. Today we have Vanity Fair versus Men’s Health. VF went with a photo of a woman who has been dead for 16 years. Way to stay relevant!

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Men’s Fitness Officially Begins Its Transformation Into Men’s Health Replica

Ever since David Zinczenko joined AMI, we’ve been waiting for whatever few differences there were between Men’s Fitness and Men’s Health to disappear. Judging by Zinczenko’s interview with WWD, the morphing has officially begun.

Zinczenko told WWD that he has been “reimagining the magazine [Men's Fitness] cover to cover,” and that he has been courting fashion advertisers to buy space in the glossy. The Men’s Fitness logo, voice and typeface have also been updated, and the new look magazine will hit newsstands in June. “It’s going to be the ultimate active lifestyle magazine for young men,” Zinczenko said. “It’s going to be a cooler magazine.”

Somewhere, Bill Phillips, editor-in-chief of Men’s Health, is shaking his head. It used to be that Zinczenko reserved loving words like “ultimate” and “cooler” for Men’s Health, but no more. It’s only a matter of time now before dude bros put down Men’s Health and instead turn to Men’s Fitness for headlines like “47 WAYS TO MAKE HER HOT AND WE DON’T MEAN TEMPERATURE WE MEAN DOING IT. SEX. SEX AND ABS. SEXY ABS BEING SEXED. BY WOMEN!”

Sorry Phillips and Men’s Health staffers, it’s all over.

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