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Posts Tagged ‘Men’s Health’

Impress Men’s Health With Your Multimedia Skills

Men’s Health’s website is not only open to freelance pitches, but the pay rate is also on par with other big-name mags. If you can show off your shooting, writing and filming skills in a pitch, it’ll have a better chance of making the cut.

“The more things you can bring to the package, the more likely you are to get into Men’s Health,” said editor Peter Moore. Plus, you don’t have to be an industry insider to write for the mag (though it does help). Keeping up with new health studies and breaking science news will help you find ideas and impress the editors.

For more info on what to pitch, read How To Pitch: Men’s Health. [subscription required]

Impress Men’s Health with Your Multimedia Skills

Men’s Health’s website is not only open to freelance pitches, but the pay rate is also on par with other big-name mags. If you can show off your shooting, writing and filming skills in a pitch, it’ll have a better chance of making the cut.

“The more things you can bring to the package, the more likely you are to get into Men’s Health,” said editor Peter Moore. Plus, you don’t have to be an industry insider to write for the mag (though it does help). Keeping up with new health studies and breaking science news will help you find ideas and impress the editors.

For more info on what to pitch, read How To Pitch: Men’s Health. [subscription required]

Best Life to Return

Best Life, the spinoff of Men’s Health that folded in 2009, is coming back. The New York Post reports that it will return this fall as a “special interest publication,” with a planned distribution of 300,000.

As in its previous life, Stephen Perrine will return as Editor-in-Chief and David Zinczenko will serve Best Life’s Editorial Director.

The men’s title launched in 2004 with a rate base of 500,000, but was shut down just five years later. “Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands,” Rodale’s former CEO Steven Murphy, said at the time.

Men’s Health Promotes Fashion Director

Men’s Health has promoted Randi Siegel from Fashion & Retail Director to Executive Fashion Director. Siegel has held various fashion-cenrtic positions throughout her career.

“Randi is one of the most passionate, resourceful and tenacious sales professionals that I have had the pleasure of working with,” said Ronan Gardiner, Men’s Health’s Publisher. “She has been instrumental in establishing new and cementing existing partnerships with some of the most prestigious names in fashion, footwear and watches.”

Siegel begins her new post immediately and she continues to report to Associate Publisher Tim Koorbusch.

Ronan Gardiner Promoted to Publisher of Men’s Health

Rodale Inc. today announced that Ronan Gardiner has been promoted to publisher, Men’s Health magazine, effective immediately. In his new role, Gardiner will lead print and digital advertising sales and marketing efforts across the brand. He will report directly to Rodale EVP, Group Publisher, Mary Murcko.

“Ronan is a rising industry star with impressive digital expertise and business savvy,” said Murcko. “He has a genuine and infectious enthusiasm for the brand that will serve him very well as he builds upon the continued growth of the world’s largest men’s title.”

Gardiner has played an integral role in the business success of Men’s Health across print, digital and mobile platforms, including Gatorade’s recent presenting sponsorship of the Men’s Health Urbanathlon, a multiplatform deal that includes print, digital, mobile apps, live Q&A’s, and sponsorship of three signature events across the nation.
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National Magazine Awards Roundup: New York, National Geographic Among the Big Winners

Last night’s ASME National Magazine Awards had more than a few surprises. The evening began with a cocktail hour for a change, where FishbowlNY had drinks with Graydon Carter, Bethenny Frankel, David Copperfield, and other media celebrities milling around the red carpet. We caught up with a few nominees, such as the editor of Audobon magazine: “We’ve been nominated for 5 years,” he told us, “and we haven’t won once. I wasn’t going to attend, but then I thought, what if we win this year?”

They didn’t. Oh, well! Some other choice quotes: we heard from Bethenny Frankel that she always reads her magazine coverage in nail salons, because she is medicated on planes.

The evening began on a somber note, with Graydon Carter acknowledging the many journalists who had died or been detained while reporting in war areas, and presenting a slideshow of the work of Vanity Fair contributor Tim Hetherington, who died in Misrata, Libya.

But the mood lightened as the awards were announced. Some of the big winners of the night were New York Times Magazine, New York, and National Geographic, each taking home a couple of awards, with National Geographic jubilantly winning “Magazine of the Year.”

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Gawker: David Zinczenko Plagiarizes His Own Writers

Is David Zinczenko a thief? Maureen O’Connor at Gawker thinks so. She’s reporting that the Men’s Health Editor-in-Chief has been taking articles written by writers for the magazine, then republishing them as his own for his Yahoo! column.

O’Connor says there are multiple cases of blatant plagiarism:

For instance, check out Zinczenko’s recent “15 Worst Health and Diet Myths.” Myths 1 – 5 are ripped verbatim from Men’s Health writer Alan Aragon‘s “The Truth Behind 5 Food Myths.” Zinczenko didn’t even bother changing the order of the myths.

For a more concise look at O’Connor’s case – check this link. It provides some side-by-side examples.

If it’s true, the next Men’s Health cover should have a picture of Zinczenko along with copy reading, “15 Ways To Get Writers To Write About Rock Hard Abs Then Rip Them Off.”

New iPhone App From Men’s Health

Men’s Health has launched “Eat This, Not That! Restaurants,” an app for the iPhone and iPod Touch that is based off the popular “Eat This, Not That!” franchise.

Started by Men’s Health Editor-in-Chief David Zinczenko and writer Matt Goulding in 2007, the “Eat This, Not That!” book series now includes 10 titles.  Much like the main idea behind the franchise, the app’s function is to compare food options at restaurants and explain which is the healthiest.

Now the next time someone questions your mental stability for eating a Big Mac, you can simply whip out your iPhone, launch this app, and proudly declare that you’re being healthy because you were going to choose the Double Quarter Pounder with Cheese (which has 200 more calories), but refrained.

Meredith Corporation Looks To Gain More Titles

In an interview with CNBC.com, Steve Lacy, the company’s Chief Executive Officer, said that within a year he expects to add several magazines, and specifically named Rodale’s Men’s Health and Women’s Health as titles Meredith was interested in acquiring. Lacy says that consolidating publications is vital, because the bigger the magazine the larger the advertisers will be.

Obviously the executives at Rodale know what Lacy knows, so we don’t see them giving up two of their most popular publications without a fight. We here at FishbowlNY see it going down much like the process of reading a Men’s Health or Women’s Health.

First there’s the bold proclamation of improving yourself (we’re going to take those from Rodale!), followed by the intense studying of a workout regimen (these numbers say we should get more magazines!), then a few tentative steps to show everyone you meant what you said (we’ve inquired about those titles, just in case), followed lastly by the decision to abandon the whole plan because sitting on your couch and eating Snickers is more fun than exercising (uh, maybe keeping our own magazines afloat in this climate is enough work for now).

Rodale Promotes Across The Board

rodale1111.jpgBig day for Rodale, publisher of Men’s Health and Women’s Health. Allison Hobson Falkenberry, former executive director to Men’s Health has been promoted up to vice president of brand communications for all the Rodale titles, while Allison Keane will be taking the executive director position at both magazines, reporting to Falkenberry. Rodale’s Prevention magazine has also seen some upward mobility today, with Bethridge Toovell taking on the role of director of communications, and Lauren Paul has moved up to communications manager.

Full press release after the jump.

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