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Posts Tagged ‘Men’s Health’

Cover Battle: Vanity Fair or Men’s Health

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. Today we have Vanity Fair versus Men’s Health. VF went with a photo of a woman who has been dead for 16 years. Way to stay relevant!

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Men’s Fitness Officially Begins Its Transformation Into Men’s Health Replica

Ever since David Zinczenko joined AMI, we’ve been waiting for whatever few differences there were between Men’s Fitness and Men’s Health to disappear. Judging by Zinczenko’s interview with WWD, the morphing has officially begun.

Zinczenko told WWD that he has been “reimagining the magazine [Men's Fitness] cover to cover,” and that he has been courting fashion advertisers to buy space in the glossy. The Men’s Fitness logo, voice and typeface have also been updated, and the new look magazine will hit newsstands in June. “It’s going to be the ultimate active lifestyle magazine for young men,” Zinczenko said. “It’s going to be a cooler magazine.”

Somewhere, Bill Phillips, editor-in-chief of Men’s Health, is shaking his head. It used to be that Zinczenko reserved loving words like “ultimate” and “cooler” for Men’s Health, but no more. It’s only a matter of time now before dude bros put down Men’s Health and instead turn to Men’s Fitness for headlines like “47 WAYS TO MAKE HER HOT AND WE DON’T MEAN TEMPERATURE WE MEAN DOING IT. SEX. SEX AND ABS. SEXY ABS BEING SEXED. BY WOMEN!”

Sorry Phillips and Men’s Health staffers, it’s all over.

Men’s Health Promotes Two

Men’s Health has promoted Randi Siegel and Chris Peel to joint advertising directors. Siegel was most recently Men’s Health’s executive fashion director and Peel was its advertising sales manager.

“Randi and Chris are dedicated, tenacious, strategic and creative salespeople who have been instrumental in much of Men’s Health recent success — I am delighted to be able to give them this richly deserved promotion,” said the magazine’s publisher, Ronan Gardiner, in a statement.

Both moves are effective immediately.

David Zinczenko Departs Rodale

David Zinczenko is leaving Rodale after 20 15 years with the company. During his time there, Zinczenko was responsible for elevating the Men’s Health brand. According to a release from Rodale, the departure was “mutual” and ahead of Zinczenko’s contract ending. The New York Post says that the rumor floating around town is that Zinczenko left to start a new company with Steve Perrine, who is also leaving Rodale.

With Zinczenko leaving, some changes were announced. Bill Phillips has been named vice president/editor-in-chief of the Men’s Health brand; Peter Moore has been promoted to vice president/editor-in-chief of Men’s Health; and Adam Campbell has been promoted to editor of MensHealth.com. Both Moore and Campbell will report to Phillips.

In a release, Maria Rodale, CEO of the company, said she was thankful for Zinczenko’s “creativity and leadership,” and she “truly wish[es] him all the best as he grows in new ways and in new places.” But when Adweek asked if Zinczenko had become unafforable, she was much more curt. “What he wanted we really couldn’t give, and I’m not talking about money,” Rodale said. “It was time for him to move on.”

Impress Men’s Health With Your Multimedia Skills

Men’s Health’s website is not only open to freelance pitches, but the pay rate is also on par with other big-name mags. If you can show off your shooting, writing and filming skills in a pitch, it’ll have a better chance of making the cut.

“The more things you can bring to the package, the more likely you are to get into Men’s Health,” said editor Peter Moore. Plus, you don’t have to be an industry insider to write for the mag (though it does help). Keeping up with new health studies and breaking science news will help you find ideas and impress the editors.

For more info on what to pitch, read How To Pitch: Men’s Health. [subscription required]

Impress Men’s Health with Your Multimedia Skills

Men’s Health’s website is not only open to freelance pitches, but the pay rate is also on par with other big-name mags. If you can show off your shooting, writing and filming skills in a pitch, it’ll have a better chance of making the cut.

“The more things you can bring to the package, the more likely you are to get into Men’s Health,” said editor Peter Moore. Plus, you don’t have to be an industry insider to write for the mag (though it does help). Keeping up with new health studies and breaking science news will help you find ideas and impress the editors.

For more info on what to pitch, read How To Pitch: Men’s Health. [subscription required]

Best Life to Return

Best Life, the spinoff of Men’s Health that folded in 2009, is coming back. The New York Post reports that it will return this fall as a “special interest publication,” with a planned distribution of 300,000.

As in its previous life, Stephen Perrine will return as Editor-in-Chief and David Zinczenko will serve Best Life’s Editorial Director.

The men’s title launched in 2004 with a rate base of 500,000, but was shut down just five years later. “Best Life could not meet our internal benchmarks, and we have made the decision to focus our resources on our core brands,” Rodale’s former CEO Steven Murphy, said at the time.

Men’s Health Promotes Fashion Director

Men’s Health has promoted Randi Siegel from Fashion & Retail Director to Executive Fashion Director. Siegel has held various fashion-cenrtic positions throughout her career.

“Randi is one of the most passionate, resourceful and tenacious sales professionals that I have had the pleasure of working with,” said Ronan Gardiner, Men’s Health’s Publisher. “She has been instrumental in establishing new and cementing existing partnerships with some of the most prestigious names in fashion, footwear and watches.”

Siegel begins her new post immediately and she continues to report to Associate Publisher Tim Koorbusch.

Ronan Gardiner Promoted to Publisher of Men’s Health

Rodale Inc. today announced that Ronan Gardiner has been promoted to publisher, Men’s Health magazine, effective immediately. In his new role, Gardiner will lead print and digital advertising sales and marketing efforts across the brand. He will report directly to Rodale EVP, Group Publisher, Mary Murcko.

“Ronan is a rising industry star with impressive digital expertise and business savvy,” said Murcko. “He has a genuine and infectious enthusiasm for the brand that will serve him very well as he builds upon the continued growth of the world’s largest men’s title.”

Gardiner has played an integral role in the business success of Men’s Health across print, digital and mobile platforms, including Gatorade’s recent presenting sponsorship of the Men’s Health Urbanathlon, a multiplatform deal that includes print, digital, mobile apps, live Q&A’s, and sponsorship of three signature events across the nation.
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National Magazine Awards Roundup: New York, National Geographic Among the Big Winners

Last night’s ASME National Magazine Awards had more than a few surprises. The evening began with a cocktail hour for a change, where FishbowlNY had drinks with Graydon Carter, Bethenny Frankel, David Copperfield, and other media celebrities milling around the red carpet. We caught up with a few nominees, such as the editor of Audobon magazine: “We’ve been nominated for 5 years,” he told us, “and we haven’t won once. I wasn’t going to attend, but then I thought, what if we win this year?”

They didn’t. Oh, well! Some other choice quotes: we heard from Bethenny Frankel that she always reads her magazine coverage in nail salons, because she is medicated on planes.

The evening began on a somber note, with Graydon Carter acknowledging the many journalists who had died or been detained while reporting in war areas, and presenting a slideshow of the work of Vanity Fair contributor Tim Hetherington, who died in Misrata, Libya.

But the mood lightened as the awards were announced. Some of the big winners of the night were New York Times Magazine, New York, and National Geographic, each taking home a couple of awards, with National Geographic jubilantly winning “Magazine of the Year.”

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