Is David Zinczenko a thief? Maureen O’Connor at Gawker thinks so. She’s reporting that the Men’s Health Editor-in-Chief has been taking articles written by writers for the magazine, then republishing them as his own for his Yahoo! column.
O’Connor says there are multiple cases of blatant plagiarism:
Men’s Health has launched “Eat This, Not That! Restaurants,” an app for the iPhone and iPod Touch that is based off the popular “Eat This, Not That!” franchise.
Started by Men’s Health Editor-in-Chief David Zinczenko and writer Matt Goulding in 2007, the “Eat This, Not That!” book series now includes 10 titles. Much like the main idea behind the franchise, the app’s function is to compare food options at restaurants and explain which is the healthiest.
Now the next time someone questions your mental stability for eating a Big Mac, you can simply whip out your iPhone, launch this app, and proudly declare that you’re being healthy because you were going to choose the Double Quarter Pounder with Cheese (which has 200 more calories), but refrained.
In an interview with CNBC.com, Steve Lacy, the company’s Chief Executive Officer, said that within a year he expects to add several magazines, and specifically named Rodale’s Men’s Health and Women’s Health as titles Meredith was interested in acquiring. Lacy says that consolidating publications is vital, because the bigger the magazine the larger the advertisers will be.
Obviously the executives at Rodale know what Lacy knows, so we don’t see them giving up two of their most popular publications without a fight. We here at FishbowlNY see it going down much like the process of reading a Men’s Health or Women’s Health.
First there’s the bold proclamation of improving yourself (we’re going to take those from Rodale!), followed by the intense studying of a workout regimen (these numbers say we should get more magazines!), then a few tentative steps to show everyone you meant what you said (we’ve inquired about those titles, just in case), followed lastly by the decision to abandon the whole plan because sitting on your couch and eating Snickers is more fun than exercising (uh, maybe keeping our own magazines afloat in this climate is enough work for now).
Men’s Health publisher Rodale Inc. announced a sweeping restructuring of its management team yesterday, along with the promotion of customer marketing EVP Gregg Michaelson to president of integrated marketing and sales and chief marketing officer.
Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.
The full release explaining all the changes, after the jump
David Zinczenko is in a heap of trouble today after some eagle eyes noticed that this month Men’s Health ran an almost word-for-word cover as its October 2007 issue.
But Zinczenko told Keith Kelly today that the self-plagiarism was intentional, and “it was only newsstand copies, it was not inadvertent, and it was part of overall branding strategies.”
You see? Zinczenko totally wanted readers to notice the similarities in this totally on-purpose goof, because maybe then they’ll buy a subscription to the Rodale Inc.-owned magazine instead of just buying single-issue newsstand copies. Just part of an overall branding strategy of being totally and inexcusably lazy.
MaryAnn Bekkedahl, the EVP/group publisher at Rodale Inc., today announced plans to leave the publisher after 17 years. Rodale said Bekkedahl was departing “in order to pursue digital and new media opportunities,” although any specific plans weren’t mentioned.
“While I’ve enjoyed participating in this whirlwind of new media evolution through my role at Rodale, I now believe that the time is right for me to engage in these emerging trends in a new way,” she said in the announcement. “One of my proudest achievements at Rodale was building such a strong and talented sales and marketing team, and I know my colleagues will continue to serve our clients with the same creativity, innovation and service that make them the best in the business.”
Bekkedahl started at Rodale as a sales rep for Prevention. She moved up to positions like senior VP and global brand director for Men’s Health and publisher of Men’s Health.
Sigh. Another talented member of the print media world, defecting to the Web.
Cassity also co-created the Pilates instructor Web site www.pilates-pro.com and worked as Soho community leader for Lululemon, where she managed the apparel company’s community-based programs like free yoga in Bryant Park.
iPhone apps are just one thing that magazines are looking to provide them with alternative sources of revenue, and it didn’t take long for Women’s Health magazine to launch an iPhone app of its own, after Men’s Health announced its app a few weeks ago.
On July 31, the women’s fitness magazine launched the “Women’s Health Workouts” iPhone app, using the same interface as the popular “Men’s Health Workouts” app. The women’s version of the app can be purchased for $1.99, with additional workouts like “Get a Flat Belly Fast,” “Fat-Burning Yoga,” and “Sculpt a Bikini-Ready Body,” available for $.99 and up, thanks to the new iPhone’s In App Purchase feature.
The app provides 16 pre-loaded workouts, a training log, timers and a built-in support feature that allows users to email Women’s Health experts directly.
TVNewser: The National Academy of Television Arts and Sciences will presentBarbara Walters with its Lifetime Achievement Award at the News and Documentary Emmy Awards this September.
Huffington Post:Arianna Huffingtonannounced two new features on her online news Web site: LobbyBlog, which she billed as “an ongoing, consistently refreshed collection of the latest information on lobbying, lobbyists, the politicians whose arms they are twisting, and the tragic impact they are having on the kind of legislation that is passed — or not passed,” and a “work in progress” called The Real Misery Index, which “aims to provide a more accurate gauge of what is happening in the lives of millions of Americans as a result of the ongoing economic hard times.”
WWD: No shock here: don’t expect this year’s September fashion magazines to be as thick as in years past. However, they’ll still probably be the biggest issue these magazines will see all fall “as most advertisers either scrapped their pre-collection ads that usually run in August to concentrate on September, or will likely run fewer pages — if any — in October, November and December.”
OJR: Journalism professor Larry Atkinstakes a look at how journalism programs are faring at universities around the country. Shockingly, more students than ever are eager to jump into the industry, with J-schools seeing an increase in applicants and other schools seeing an uptick in interest in the subject. In addition to expanding programs, many schools are (not surprisingly) increasing their focus on social media while others are hoping for non-profit backing in order to help journalism students replace disappearing local news outlets.