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Posts Tagged ‘Men’s Health’

Rodale Restructures Management, Promotes Michaelson To President, CMO

rodale.jpgMen’s Health publisher Rodale Inc. announced a sweeping restructuring of its management team yesterday, along with the promotion of customer marketing EVP Gregg Michaelson to president of integrated marketing and sales and chief marketing officer.

The changes come five months after Rodale’s CEO Steven Pleshette Murphy decided to leave the company and was replaced by the founder’s granddaughter, Maria Rodale.

In addition to Michaelson, several other executives were given additional duties and shuffled around, including editorial execs David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who will now also serve as editorial director of Bicycling; Bill Stump, who was promoted to SVP/editorial director to oversee Prevention, Organic Gardening and; and Karen Rinaldi, who was promoted to EVP/general manager and publishing director of Rodale Books.

Left out of the promotions was Men’s Health editor David Zinczenko, as pointed out by Jeff Bercovici. The recent cover controversy may have something to do with that.

Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.

The full release explaining all the changes, after the jump

Read More: Promotions All Around At Rodale — But Not For Editor of Men’s Health –Daily Finance

Previously: Men’s Health Runs Same Cover Twice — Purposely?

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Men’s Health Runs Same Cover Twice — Purposely?

500x_500x_coversmh.jpgDavid Zinczenko is in a heap of trouble today after some eagle eyes noticed that this month Men’s Health ran an almost word-for-word cover as its October 2007 issue.

But Zinczenko told Keith Kelly today that the self-plagiarism was intentional, and “it was only newsstand copies, it was not inadvertent, and it was part of overall branding strategies.”

You see? Zinczenko totally wanted readers to notice the similarities in this totally on-purpose goof, because maybe then they’ll buy a subscription to the Rodale Inc.-owned magazine instead of just buying single-issue newsstand copies. Just part of an overall branding strategy of being totally and inexcusably lazy.

Read More: UncoveredNew York Post

Men’s Health Editor Says Running the Same Cover Lines Twice was Deliberate –<Gawker

Rodale Group Publisher Bekkedahl Decamps For Digital Pursuits

Bekkedahl.jpgMaryAnn Bekkedahl, the EVP/group publisher at Rodale Inc., today announced plans to leave the publisher after 17 years. Rodale said Bekkedahl was departing “in order to pursue digital and new media opportunities,” although any specific plans weren’t mentioned.

“While I’ve enjoyed participating in this whirlwind of new media evolution through my role at Rodale, I now believe that the time is right for me to engage in these emerging trends in a new way,” she said in the announcement. “One of my proudest achievements at Rodale was building such a strong and talented sales and marketing team, and I know my colleagues will continue to serve our clients with the same creativity, innovation and service that make them the best in the business.”

Bekkedahl started at Rodale as a sales rep for Prevention. She moved up to positions like senior VP and global brand director for Men’s Health and publisher of Men’s Health.

Sigh. Another talented member of the print media world, defecting to the Web.

Full release after the jump

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Prevention Names Pilates Expert Fitness Editor

B00005NIOO.01.LZZZZZZZ.jpgHere’s some early holiday cheer for the magazine industry: Rodale Inc., which holds such fitness titles as Men’s Health, Runner’s World and Bicycling magazine, has just hired one of its freelance contributors as fitness editor for Prevention magazine.

Jessica Cassity has recently worked as a freelance fitness writer for The New York Times, Fitness, Self, Shape and Weight Watchers, as well as Prevention. Previously, she was a contributing editor at Health magazine.

Cassity also co-created the Pilates instructor Web site and worked as Soho community leader for Lululemon, where she managed the apparel company’s community-based programs like free yoga in Bryant Park.

Full press release after the jump.

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Women’s Health Launches iPhone App Like Men’s Health‘s App

women's health.pngiPhone apps are just one thing that magazines are looking to provide them with alternative sources of revenue, and it didn’t take long for Women’s Health magazine to launch an iPhone app of its own, after Men’s Health announced its app a few weeks ago.

On July 31, the women’s fitness magazine launched the “Women’s Health Workouts” iPhone app, using the same interface as the popular “Men’s Health Workouts” app. The women’s version of the app can be purchased for $1.99, with additional workouts like “Get a Flat Belly Fast,” “Fat-Burning Yoga,” and “Sculpt a Bikini-Ready Body,” available for $.99 and up, thanks to the new iPhone’s In App Purchase feature.

The app provides 16 pre-loaded workouts, a training log, timers and a built-in support feature that allows users to email Women’s Health experts directly.

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Barbara Walters To Receive Lifetime Achievement Emmy|HuffPo Launches Features To Watch Lobbyists, Misery|How Some Mags Are Using Paid Content Well|September Fashion Mags To Be Smaller|

TVNewser: The National Academy of Television Arts and Sciences will present Barbara Walters with its Lifetime Achievement Award at the News and Documentary Emmy Awards this September.

Huffington Post: Arianna Huffington announced two new features on her online news Web site: LobbyBlog, which she billed as “an ongoing, consistently refreshed collection of the latest information on lobbying, lobbyists, the politicians whose arms they are twisting, and the tragic impact they are having on the kind of legislation that is passed — or not passed,” and a “work in progress” called The Real Misery Index, which “aims to provide a more accurate gauge of what is happening in the lives of millions of Americans as a result of the ongoing economic hard times.”

minonline: Here’s five examples of paid content that works for magazines, including digital products produced by People, Men’s Health and online-only PC Magazine.

WWD: No shock here: don’t expect this year’s September fashion magazines to be as thick as in years past. However, they’ll still probably be the biggest issue these magazines will see all fall “as most advertisers either scrapped their pre-collection ads that usually run in August to concentrate on September, or will likely run fewer pages — if any — in October, November and December.”

OJR: Journalism professor Larry Atkins takes a look at how journalism programs are faring at universities around the country. Shockingly, more students than ever are eager to jump into the industry, with J-schools seeing an increase in applicants and other schools seeing an uptick in interest in the subject. In addition to expanding programs, many schools are (not surprisingly) increasing their focus on social media while others are hoping for non-profit backing in order to help journalism students replace disappearing local news outlets.

Men’s Health Tries A New Way To Earn Revenue

mens health app.jpgWith ad revenues slipping in the past year, magazines have been trying to find new ways to earn money and keep their publications afloat. With its latest idea, Men’s Health might be on to something.

Using new technology only made possible with Apple Inc.’s iPhone operating system upgrade this week, the magazine has launched an iPhone application that sells additional content through the app itself.

The “Men’s Health Workouts” app, which is available for $1.99, “comes with photos, instructions and the ability to track one’s progress for 18 workouts and more than 125 exercises,” explains‘s Nat Ives. However, users can purchase additional workouts and other info — for as little as 99 cents.

According to Apple, this approach to apps is revolutionary, but its probably not the last time we’ll see a magazine use this new technology to sell additional content to readers and iPhone users.

Earlier this week, we spoke exclusively with Wired Editor-in-Chief Chris Anderson about new ways magazines and newspapers can monetize content. Something tells us Anderson would be very intrigued by Men’s Health‘s new model.

“It’s not about charging more for the same products, but releasing different products,” Anderson told FBNY. “[Those products] are not for everybody, but for enough people that we can charge a higher price.”

Update: In a press release today, the magazine said the app “includes 18 exclusive workouts and 125+ exercises from the world’s top strength coaches, athletes, and fitness experts. Each workout features step-by-step instructions, high-quality photos, advanced logging functions, and is powered by a one-of-kind circuit training interface.” The additional content available for purchase will be workout “expansion packs” including additional groups of workouts directly within the application itself. Available expansion packs at launch include, “The Ultimate Abs Pack,” “Build a Beach Ready Body,” and “Huge Arms in a Hurry.”

Men’s Health is leading the industry by adapting our print products to emerging digital platforms,” said David Zinczenko, the magazine’s editor-in-chief. “While other magazines have offered iPhone applications before, we are the first to embrace Apple’s In-App purchase function, and in doing so, we are the first to deviate from these traditional marketing methods. In essence, we are creating a distribution channel within the iPhone for our content.”

Rodale First Quarter Revenues Drop 23.3%

Picture 3.pngMen’s Health publisher Rodale announced its first quarter results today, revealing a 23.2% dip in revenues compared to the first quarter of last year.

Not surprisingly, Rodale’s president and CEO Steven Pleshette Murphy chalked the decrease up to an anemic ad market but pointed out that the company’s consumer products are still drawing readers.

“Most of our magazines are seeing year-over-year newsstand growth this quarter,” he said.

Even more good news: web sites for Men’s Health and Women’s Health set records for page views and unique visitors, respectively, during the first quarter of 2009.

Full release after the jump

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Promotions and Further Layoffs at Rodale

Rodale announced today that Mary Murcko has been promoted to senior vice president and publisher of Prevention, and Jack Essig has been promoted to senior vice president and will now serve as publisher for both Men’s Health and Women’s Health. The full release announcing these changes is after the jump.

Meanwhile, MediaWeek is reporting that Rodale has also cut 20 staffers including former VP of Prevention Bob Ziltz, whom Murcko was tapped to replace in the above announcement. MW also notes that ad pages at all three titles — Prevention, Men’s Health, and Women’s Health — declined by double digits through March.

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Rodale Lays Off 111 Employees

150gg5L.jpgA tipster emailed us a short time ago and Rodale has just confirmed to us that they are laying off 111 employees or approximately 10% of the company and eliminating or consolidating positions in other divisions. Per the press release:

Rodale, Inc. announced today that it is eliminating or consolidating positions in several of its divisions, including operations, IT, customer service and some publishing departments in order to shift resources toward its highest growth potential activities.

Integrated sales and marketing responsibilities currently handled by Rodale Marketing Solutions will now be led by the sales and marketing teams at each of Rodale’s brands. In addition, several IT and operations functions will be transitioned to outside vendors. In all, the changes will affect 111 employees, approximately 10% of the company.

No word yet on which magazines will be affected specifically — Rodale publishes Runner’s World, Men’s Health, and Bicycling, among others — but we’ll keep you posted. Full release after the jump.

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