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Posts Tagged ‘Meredith Corp.’

Joe Ripp, Time Inc.’s New CEO, Willing to Sell Brands

Joe Ripp was named Time Inc.’s new CEO just yesterday, and he’s already talking about making deals. When asked if some of the company’s brands would be worth more to a buyer, Adweek reports that Ripp replied “That’s a question we should all be asking ourselves.”

Does this mean a reconnection with Meredith Corp., the Midwestern magazine giant? We’re thinking yes. When those talks broke off, Stephen Lacy, Meredith’s CEO, admitted that the company badly wanted the deal (Meredith wanted People and InStyle, but balked when Time Inc. wanted to include SI, Time and Fortune) to go through, and would be open to talking at a later date. “We’d love the opportunity as their spinoff transaction progresses to see if there is something we could do together downstream,” he explained at the time.

Heads up Time Inc. staffers. Iowa isn’t so far away after all.

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Have Fun With Your Pitches for This Mag

Acquired by Meredith Corp. earlier this year, FamilyFun Magazine is undergoing a major redesign. But that doesn’t change its focus as the go-to source for fun ideas when it comes to parenting. You won’t find your typical nutrition advice here, but you will find “Fun Ways to Get Your Child to Eat Vegetables.”

Senior editor Debra Immergut is always on the lookout for new writers, especially for travel, tech/media, parties and food. She also warns freelancers not to get discouraged. In the past, pitches that didn’t initially make the cut were published up to two years later when the magazine was ready for them. “You never know when you might plant the seed of an idea that will eventually take root,” she said.

For more info on what to pitch, read How To Pitch: FamilyFun. [subscription required]

Have Fun With Your Pitches for This Mag

Acquired by Meredith Corp. earlier this year, FamilyFun is undergoing a major redesign. But that doesn’t change its focus as the go-to source for fun ideas when it comes to parenting. You won’t find your typical nutrition advice here, but you will find “Fun Ways to Get Your Child to Eat Vegetables.”

Senior editor Debra Immergut is always on the lookout for new writers, especially for travel, tech/media, parties and food. She also warns freelancers not to get discouraged. In the past, pitches that didn’t initially make the cut were published up to two years later when the magazine was ready for them. “You never know when you might plant the seed of an idea that will eventually take root,” she said.

For more info on what to pitch, read How To Pitch: FamilyFun. [subscription required]

Meredith Corp. Cuts 80 Staffers

Meredith Corporation has cut a whopping 80 staffers in a move to address disappointing ad sales during the first quarter of 2012. The New York Post reports that every publication was impacted, including such popular titles as Better Homes and GardensFamily Circle, Ladies’ Home Journal, Parents and Everyday with Rachael Ray.

Per a statement obtained by the Post, Meredith’s CEO, Stephen Lacy, said the pink slips were needed so that the company could “operate as efficiently as possible.”

We must dedicate resources to meet the demands of the evolving business landscape, and operate as efficiently as possible. As part of this process, today we are announcing selected work-force reductions of 80 employees companywide. These actions will enable us to allocate additional resources to our key strategic-growth initiatives.

Meredith is reporting its first quarter results today; that should be an interesting announcement.

Meredith Acquires AllRecipes

Meredith is raiding Reader’s Digest Association (RDA) for the second time in the past four months, this time for AllRecipes.com, which as been for sale since December. In early October, Meredith acquired Every Day with Rachael Ray from RDA.

By adding the site, Meredith is giving its web presence quite a boost. “The acquisition of Allrecipes.com, the market leader in the digital food space, significantly enhances our leading consumer and advertiser proposition,” said Meredith’s CEO, Steve Lacy. “It more than doubles the scale of the Meredith Women’s Digital Network, and is expected to drive incremental revenue and profit growth, adding to our already strong free cash flow over time.”

When the sale was announced, some speculated that RDA would end up getting less than $200 million, which was less than RDA had hoped for. That prediction was right on, as Meredith has purchased the site for $175 million.

Meredith Promotes Publisher of Hispanic Ventures Group

Meredith Corporation has promoted Publisher Enedina Vega-Amaez to Vice President, Publisher of the Hispanic Ventures Group. Vega-Amaez has been with Meredith since 2006, and during her time as Publisher of Hispanic Ventures the publications Siempre Mujer, Ser Padres and Ser Padres Espera all raised their rate bases.

Carey Witmer, Executive Vice President of Meredith National Media Group, and President of Parents Network and Hispanic Ventures, said it was this ability to grow the brands that got Vega-Amaez the promotion.

“Enedina has done a terrific job expanding our position as the leading magazine publisher for Hispanic women,” said Witmer. “She continues to bring great insights and innovation to our strong portfolio of products serving the Hispanic marketplace.”

Fitness Promotes for New Associate Publisher

Fitness magazine has named Andrea Rogan as its new Associate Publisher. Rogan was promoted from Director Corporate Sales, where she has been since 2006. She will report to Eric Schwarzkopf, Publisher of the magazine.

“Andrea has been a key member of the Meredith Corporate Sales team for the last five years,” said Schwarzkopf. “She brings incredible mulit-platform selling experience to the brand and I am confident her expertise will be vital as we expand the range of our integrated offerings to clients.”

Meredith Expands Nook Color Lineup

We’d love to keep talking to our dog about the earthquake that just hit New York, but alas, it’s back to work. First up: Meredith has added special editions of Parents and Fitness to the Nook Color, the e-reader from Barnes & Noble. The Nook versions will feature new video and audio, along with workout tips and other items.

Meredith is also planning to release Nook Color versions for Ladies’ Home Journal, Eating Well, Midwest Living, Siempre Mujer and Traditional Home.

Liz Schimel, Meredith’s Chief Digital Officer, said of the news, “We are excited to be adding key brands from our best in class portfolio to Barnes & Noble’s digital platform. We know from our research that our readers thoroughly enjoy Nook Color, and are thrilled to be expanding our offerings with such a great partner as Barnes & Noble.”

Meredith Grows Food Business

Meredith Corporation has expanded its food portfolio by acquiring Recipe.com and EatingWell Media Group, publisher of EatingWell magazine. It’s a smart move for Meredith, which already caters to a female audience with brands such as Better Homes and Gardens, Fitness and Parents.

Meredith National Media Group President Tom Harty said the additions will serve the company’s consumer base well.

“Our consumers consistently tell us that preparation of delicious and healthy meals on a tighter food budget is a top priority,” he said. “And research reveals that women are using multiple media platforms – print, online, mobile, social, video – to assist them. EatingWell and Recipe.com are great additions to our existing broad portfolio of food media assets.”

It’s Official, Hearst And Lagardére Are Discussing A Deal

As 2010 drew to a close, rumors of French-based media conglomerate Lagardére selling off international divisions including Hachette Filipacchi Media U.S. (HFMUS) to Hearst began to heat up.  Today those rumors have been substantiated as Adweek is reporting that the two sides confirmed that they are in fact discussing a deal that would involve Lagardére selling their overseas press and magazine business to Hearst.  Among the major titles that would move from HFMUS to Hearst are Elle, Women’s Day, Car and Driver, and Road & Track.

The exclusive negotiations between Lagardére and Hearst will run through Jan. 30.  Other suitors that are looking to enter the Lagardére sweepstakes are Germany’s Bauer Media Group and the Meredith Corp.

UPDATE: According to WWD, Lagardére is pushing to retain editorial control over Elle even if Hearst purchases the magazine.

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