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Posts Tagged ‘Meredith Corporation’

Meredith Buys Gannett TV Stations for $407.5 Million

meredith-bMeredith Corporation, publisher of Better Homes & GardensEvery Day with Rachael Ray and more, is expanding its TV business. The company has purchased Gannett TV stations located in Phoenix and St.Louis, for $407.5 million.

The buy includes KASW in Phoenix and KMOV in St. Louis. Meredith also acquired KTVK in Phoenix, but is selling it in a different deal to SagamoreHill.

“These are high performing stations and will add to our already strong cash flow,” said Meredith’s CEO, Stephen Lacy, in a statement. “We will increase our presence in the large and growing Phoenix market, where we own KPHO, the CBS affiliate.  KMOV in St. Louis adds another Top 25 market to our portfolio, and when combined with KCTV in Kansas City, gives us powerful local brands in two of the Midwest’s top news and sports markets.”

The purchase is expected to close in the first quarter of next year, pending FCC approval.

Allrecipes to Increase Rate Base

People really love recipes. They must, because Allrecipes — which features a lot of them — is upping its rate base from 500,000 to 650,000, beginning with the magazine’s April 2014 issue.

Keep in mind that Allrecipes, a spinoff of allrecipes.com, launched just last month. That’s a great, immediate response for its publisher, Meredith.

“We are hearing from readers how much they enjoy the array of ideas and inspiration in the magazine, and how it is further fueling their passion as everyday cooks,” said Cheryl Brown, Allrecipes’ editor-in-chief, in a statement. “They are excited at the endless possibilities being offered across the Allrecipes brand in print, digital, broadcast and mobile media, and we want to serve their hunger for the brand.”

Alison Adler Matz Named Publisher of More, Steven Grune Publisher of Allrecipes

Meredith has named two new publishers today. Alison Adler Matz has been named publisher of More magazine and Steven Grune has been named publisher of Allrecipes magazine.

Matz comes to Meredith from Martha Stewart Living Omnimedia, where most recently she served as senior VP, strategic brand sales. Matz was also publisher of Everyday Food and Whole Living. Grune was most recently VP/group publisher at Bonnier Corporation. Prior to his time at Bonnier, Grune spent almost a decade with Hearst Corporation, where he served as VP/publisher of Country Living.

“Steve and Alison are both well respected leaders in the industry who understand the critical importance of creating multi-channel brands,” said Tom Witschi, executive VP of Meredith Women’s Lifestyle Group, in a statement. “We are thrilled to have such strong and experienced individuals to lead these brands.”

Meredith Promotes Two

Meredith Corporation has promoted Jon Werther and Andy Wilson. Werther has been upped to executive VP/publisher of Meredith Digital and Wilson to senior VO and chief digital officer.

Werther most served as Meredith’s chief strategy officer. In his new role, he’ll be overseeing all of the company’s digital entities. He’ll report to Tom Harty, Meredith National Media Group’s president. Wilson — who has been with Meredith since 1996 — most recently served as the company’s senior VP/audience development and commerce. He’ll report to Werther.

“In Jon and Andy, Meredith possesses two of the brightest minds in digital media,” said Harty, in a statement. “Just as important, they have track records of successful project innovation and implementation. We look forward to their ongoing leadership and execution as Meredith expands upon its leadership position in creating and marketing women-centered digital content.”

Meredith Makes Four Big Promotions

Meredith Corporation has made a few fairly big promotions today. Below are the details.

  • Christine Guilfoyle has been promoted to VP/group publisher, overseeing Allrecipes, Every Day with Rachael Ray, and EatingWell. She reports to Tom Witschi, the executive VP/president of Meredith Women’s Lifestyle Group.
  • Linda Fears has tacked VP onto her role as editor-in-chief of Family Circle. Fears has been the editor of the magazine for the past eight years. Fears will also continue as editorial director of Meredith’s Food Content Center of Excellence. Fears continues to report to Jim Carr, executive VP and President of Family Circle.
  • Cheryl Brown has been named editor-in-chief of Allrecipes magazine. Brown most recently served as editorial director of Recipe.com. Brown will report to Fears.
  • Britta Cleveland has been promoted to senior VP, research solutions. Cleveland has been with Meredith in 2004, most recently serving as VP, research solutions. She continues to report to Nancy Weber, executive VP/CMO.

Joe Ripp, Time Inc.’s New CEO, Willing to Sell Brands

Joe Ripp was named Time Inc.’s new CEO just yesterday, and he’s already talking about making deals. When asked if some of the company’s brands would be worth more to a buyer, Adweek reports that Ripp replied “That’s a question we should all be asking ourselves.”

Does this mean a reconnection with Meredith Corp., the Midwestern magazine giant? We’re thinking yes. When those talks broke off, Stephen Lacy, Meredith’s CEO, admitted that the company badly wanted the deal (Meredith wanted People and InStyle, but balked when Time Inc. wanted to include SI, Time and Fortune) to go through, and would be open to talking at a later date. “We’d love the opportunity as their spinoff transaction progresses to see if there is something we could do together downstream,” he explained at the time.

Heads up Time Inc. staffers. Iowa isn’t so far away after all.

Meredith to Launch Allrecipes Magazine

Meredith Corporation is bringing Allrecipes.com to print. Starting this November — just in time for the annual Stuff Your Face season — Allrecipes magazine will be published six times per year, with a starting rate base of 500,000.

The publishing house decided to launch the glossy after some positive feedback from subscribers to other Meredith titles, who received copies of Allrecipes test issues this past spring.

Christine Guilfoyle will serve as VP/group publisher (and publisher of Every Day with Rachael Ray) and Cheryl Brown will serve as editor-in-chief of Allrecipes, which we imagine will feature a lot of recipes.

Men’s Journal and Fitness Combine Forces

Wenner Media’s Men’s Journal and Meredith’s Fitness are sick of being underdogs to titles like Men’s Health and Shape, so they’re teaming up. Adweek reports that the titles have entered into a sales partnership that they hope will entice advertisers.

By combining the titles, the pair can tell companies that their ads will now be seen via a circulation of 2.2 million, a little below Men’s Health and Women’s Health (3.3 million), but a notch above Shape (2.15 million).

The deal was proposed by Eric Schwarzkopf, Fitness’ publisher. He called Men’s Journal’s publisher, Chris McLoughlin, and the two discussed the idea. “By the time he [Schwarzkopf] got done talking, I thought, ‘This is fantastic,’” McLoughlin told Adweek.

The duo also explored each other’s offices. While Schwarzkopf loved Wenner Media’s headquarters — “I could live in their building because I just love music,” he said — McLoughlin didn’t have much to say about his counterpart’s building. He called it “interesting” and explained, “They’ve got a lot of space over there.” You lose again, Meredith.

Meredith Launches Augmented Reality App

Millennial moms who like augmented reality — probably an interesting bunch — are going to be pleased with Mom+, a new app from Meredith. Mom+ is free and downloadable at the Apple App Store or Google Play. Users can scan items found in the print editions of Parents, American Baby, FamilyFun and Ser Padres, to bring up new, exclusive content.

Dana Points, content director for Meredith Parents Network, said of Mom+, “Our research also shows that they [young moms] truly value our trusted content to help them navigate the many challenges of the modern family lifestyle. Whether they are expecting their first child or have several kids already, trusted mobile content has rapidly become an essential part of their parenting experience.”

Points is right: Mobile is big. But what Mom+ is really doing is pushing readers toward print, and the more that happens the better, because that’s where the money is.

Meredith Buys and Folds Parenting and Babytalk

Meredith Corporation couldn’t strike a deal with Time Inc., but it had better luck with Bonnier Corporation.

Meredith just announced that it has acquired Parenting and Babytalk magazines — along with their websites — from Bonnier. The magazines will then be folded into Meredith’s Parents and American Baby.

If you’re a Parenting or Babytalk subscriber, get ready for Parents and American Baby to replace them, beginning with September issues. Parenting’s site — parenting.com — will continue to exist, however.

Sadly, as with any merger/folding, people are likely to find themselves out of jobs. We’ll keep you posted about what we hear.

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