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Posts Tagged ‘Meredith Corporation’

Meredith Makes Four Big Promotions

Meredith Corporation has made a few fairly big promotions today. Below are the details.

  • Christine Guilfoyle has been promoted to VP/group publisher, overseeing Allrecipes, Every Day with Rachael Ray, and EatingWell. She reports to Tom Witschi, the executive VP/president of Meredith Women’s Lifestyle Group.
  • Linda Fears has tacked VP onto her role as editor-in-chief of Family Circle. Fears has been the editor of the magazine for the past eight years. Fears will also continue as editorial director of Meredith’s Food Content Center of Excellence. Fears continues to report to Jim Carr, executive VP and President of Family Circle.
  • Cheryl Brown has been named editor-in-chief of Allrecipes magazine. Brown most recently served as editorial director of Recipe.com. Brown will report to Fears.
  • Britta Cleveland has been promoted to senior VP, research solutions. Cleveland has been with Meredith in 2004, most recently serving as VP, research solutions. She continues to report to Nancy Weber, executive VP/CMO.

Joe Ripp, Time Inc.’s New CEO, Willing to Sell Brands

Joe Ripp was named Time Inc.’s new CEO just yesterday, and he’s already talking about making deals. When asked if some of the company’s brands would be worth more to a buyer, Adweek reports that Ripp replied “That’s a question we should all be asking ourselves.”

Does this mean a reconnection with Meredith Corp., the Midwestern magazine giant? We’re thinking yes. When those talks broke off, Stephen Lacy, Meredith’s CEO, admitted that the company badly wanted the deal (Meredith wanted People and InStyle, but balked when Time Inc. wanted to include SI, Time and Fortune) to go through, and would be open to talking at a later date. “We’d love the opportunity as their spinoff transaction progresses to see if there is something we could do together downstream,” he explained at the time.

Heads up Time Inc. staffers. Iowa isn’t so far away after all.

Meredith to Launch Allrecipes Magazine

Meredith Corporation is bringing Allrecipes.com to print. Starting this November — just in time for the annual Stuff Your Face season — Allrecipes magazine will be published six times per year, with a starting rate base of 500,000.

The publishing house decided to launch the glossy after some positive feedback from subscribers to other Meredith titles, who received copies of Allrecipes test issues this past spring.

Christine Guilfoyle will serve as VP/group publisher (and publisher of Every Day with Rachael Ray) and Cheryl Brown will serve as editor-in-chief of Allrecipes, which we imagine will feature a lot of recipes.

Men’s Journal and Fitness Combine Forces

Wenner Media’s Men’s Journal and Meredith’s Fitness are sick of being underdogs to titles like Men’s Health and Shape, so they’re teaming up. Adweek reports that the titles have entered into a sales partnership that they hope will entice advertisers.

By combining the titles, the pair can tell companies that their ads will now be seen via a circulation of 2.2 million, a little below Men’s Health and Women’s Health (3.3 million), but a notch above Shape (2.15 million).

The deal was proposed by Eric Schwarzkopf, Fitness’ publisher. He called Men’s Journal’s publisher, Chris McLoughlin, and the two discussed the idea. “By the time he [Schwarzkopf] got done talking, I thought, ‘This is fantastic,’” McLoughlin told Adweek.

The duo also explored each other’s offices. While Schwarzkopf loved Wenner Media’s headquarters — “I could live in their building because I just love music,” he said — McLoughlin didn’t have much to say about his counterpart’s building. He called it “interesting” and explained, “They’ve got a lot of space over there.” You lose again, Meredith.

Meredith Launches Augmented Reality App

Millennial moms who like augmented reality — probably an interesting bunch — are going to be pleased with Mom+, a new app from Meredith. Mom+ is free and downloadable at the Apple App Store or Google Play. Users can scan items found in the print editions of Parents, American Baby, FamilyFun and Ser Padres, to bring up new, exclusive content.

Dana Points, content director for Meredith Parents Network, said of Mom+, “Our research also shows that they [young moms] truly value our trusted content to help them navigate the many challenges of the modern family lifestyle. Whether they are expecting their first child or have several kids already, trusted mobile content has rapidly become an essential part of their parenting experience.”

Points is right: Mobile is big. But what Mom+ is really doing is pushing readers toward print, and the more that happens the better, because that’s where the money is.

Meredith Buys and Folds Parenting and Babytalk

Meredith Corporation couldn’t strike a deal with Time Inc., but it had better luck with Bonnier Corporation.

Meredith just announced that it has acquired Parenting and Babytalk magazines — along with their websites — from Bonnier. The magazines will then be folded into Meredith’s Parents and American Baby.

If you’re a Parenting or Babytalk subscriber, get ready for Parents and American Baby to replace them, beginning with September issues. Parenting’s site — parenting.com — will continue to exist, however.

Sadly, as with any merger/folding, people are likely to find themselves out of jobs. We’ll keep you posted about what we hear.

Georgine Anton Rejoins Meredith

Meredith Xcelerated Marketing (MXM), Meredith Corporation’s marketing agency, has named Georgine Anton to the newly created role of senior vice president/chief client officer. Anton has worked for Meredith in the past, so this marks a homecoming of sorts for her. From 1999 to September of last year, she served as senior vice president of integrated marketing. Anton left to join Atlantic Media for just under a year.

“I am so pleased to have Georgine back in the MXM family,” said David Brown, executive vice president of MXM. “During her previous tenure, she raised the bar of client service excellence with some of our largest clients, including Kraft. Georgine has a wonderful focus on innovation, and a desire to develop client strategies that truly work in this increasingly complex work.”

Anton reports to Brown.

The Better Show Returns for Another Season

Meredith Corporation has renewed The Better Show for its sixth season, beginning in September 2012.  The show is currently sold in 135 cities.

In addition to Meredith, groups that have renewed or acquired The Better Show for fall 2012 include:  CBS, Lin, Sinclair, Hearst, Newport, Gray, Northwest and New Age.  Meredith expects to add additional station groups and markets before the new season begins.

The show is now being shot at new high-definition studios in Manhattan. Last season marked the arrival of JD Roberto, who joined Audra Lowe as co-host.

Rachael Ray’s Demand for a Delish Deal Lead to Sale of Magazine

(Via Esquire)

Keep in mind that this is only a rumor, but according to Adweek, the biggest reason for Reader’s Digest Association (RDA) selling Every Day with Rachael Ray to Meredith yesterday was that Rachael Ray wanted more money. One source claimed that Ray was never happy with the amount of money she was getting from the magazine, and another said, “Rachael wanted a better deal, and they [RDA] [weren't] prepared to do it.”

Another problem was RDA’s contract with Ray, which kept the company from growing the title. “Because our agreement limited our participation to producing just a magazine, we were unable to expand the brand and its content across multiple platforms,” RDA’s CEO, Robert Guth, admitted. “Going forward, it was not a fit with our master brand strategy.”

Meredith apparently has a better deal in place as far as expanding the brand, but there’s no word on if the new contract includes more money for Ray.

How about that headline, by the way? We almost went with something that included “Sad Sammie” or “Not So Yum-O,” but ultimately went with “Delish” because it didn’t make us want to stab ourselves.

Women Like The Nook, Men, The iPad

Magazine publishers are finding out that when it comes to tablets, women flock to the Nook Color. According to The New York Times, sales of women’s magazines on the Nook are strong, and at times have even outsold their counterparts on the iPad. This is impressive because the Nook has only been around since last November, as Liz Schimel, Executive Vice President for Digital Media for Meredith, points out:

We regarded it as sort of a test. Would the Nook magazine experience resonate with consumers? We were extremely pleasantly surprised. I think Barnes & Noble has been very smart about creating a whole brand and a campaign that’s really targeted at their core mass audience which overlaps nicely with our audience.

So why do women prefer the Nook? It appears that women don’t want all the bells and whistles that come with the iPad. As usual, women are smart enough to realize that they don’t need extras, while men insist on having a device that can perform 748 functions, even though they only ever use 17 of them.

But there’s something more to women preferring the Nook Color.

Read more

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