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Posts Tagged ‘Meredith Kopit Levien’

NYT Exec Previews Paper’s Native Advertising Plans

First came the announcement that AP is getting into the sponsored content game in 2014. Today, via Michael Sebastian of Ad Age, you can add the native advertising efforts of the New York Times.

MeredithLevienSummitBio

The media reporter quotes from a speech given yesterday in Chicago by NYT executive VP, advertising Meredith Kopit Levien, who came over to the paper in July from Forbes. She told a Native Advertising Summit audience that the paper will be unveiling an in-kind platform as part of its redesigned website. There are four main aspects, including:

“A new set of storytelling tools and continuously scrolling multimedia storytelling pages like what I showed you with “Snow Fall” that can be used by marketers.”

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Forbes Names Mark Howard Chief Revenue Officer

Forbes has promoted Mark Howard from senior VP of digital advertising strategy to chief revenue officer. Howard is succeeding Meredith Kopit Levien, who left to become the new executive VP of advertising for The New York Times.

“Meredith and Mark have been close partners in driving our revenue strategy and seizing opportunities in the two hottest trends in advertising — programmatic buying and native advertising,” said Mike Perlis, president and CEO of Forbes Media, in a statement. “Mark is one of the most knowledgeable people in the marketplace on native ads and, during his more than ten years at Forbes, has become well versed in what our brand stands for, selling print and digital, and the power of our content model and publishing platform.  We look forward to his continued leadership.”

Howard has been with Forbes since 2002. Prior to joining Forbes, he held sales roles at Inc. and Fast Company.

New York Times Names Meredith Kopit Levien Exec VP of Advertising

Meredith Kopit Levien has been named the new executive VP of advertising for The New York Times. Levien comes to the Times from Forbes, where she most recently served as chief revenue officer. Kopit Levien has been with Forbes since 2010.

Mark Thompson, president and CEO of the Times, said Kopit Levien “Joins us with a proven track record as a highly skilled business executive known for success, creativity and innovation in all the arenas important to The Times, namely print, digital and live events.  She is also a motivational leader who will be charged with overseeing an already excellent sales team at a disruptive time for the industry.”

Kopit Levien begins August 5 and will report to Thompson.

Forbes Promotes Tom Davis to CMO

Forbes has promoted Tom Davis from vice president, sales and marketing, to CMO.  Davis has been with Forbes since 2008. Prior to that he worked at the tech media company, International Data Group.

“Tom is a transformational leader who has shepherded key teams at Forbes to great success through industry and product disruption,” said Forbes Media’s chief revenue officer, Meredith Kopit Levien, in a statement. “Elevating him to do so at the enterprise level and across our various business units enables even more growth and opportunity for Forbes.”

Davis succeeds Jack Laschever, who has been promoted to president of Forbes Conferences.

Forbes Announces a Pair of Senior Promotions

Forbes today announced the promotions of Meredith Kopit Levien to chief revenue officer, and Mark Howard to the new position of Senior Vice President of Digital Advertising Strategy.

Levien joined Forbes four years ago and was most recently SVP/group publisher.  In her new role, she will be responsible for the entire U.S. and European digital and print sales organization.  As for Howard,  he will head up digital ad strategy, focusing on leading the introduction of the highly innovative advertising products to the marketplace.  Previously he was SVP of Digital Ad Sales.

“Meredith is well-known and well-respected in the marketplace, and her sales and business management skills will propel us to new heights in 2012 and beyond,” said Mike Perlis, Forbes Media president and CEO.  “Mark’s deep experience makes him supremely qualified for his new role.”

Forbes Media encompasses Forbes and Forbes.com, the leading business site on the Web that reaches on average 27 million people monthly.

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