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Posts Tagged ‘Meredith Xcelerated Marketing’

Meredith Xcelerated Marketing Adds Two Execs

Meredith Xcelerated Marketing (MXM) has named Steve Kerho senior vice president/chief strategy officer and Doug Rozen senior vice president/general manager of MXM’s mobile unit, The Hyperfactory.

Kerho comes to MXM from Organic, Inc., where he most recently served as senior vice president of strategy, media and analytics. Rozen most recently served as senior vice president, global lead at Aimia Inc.

Kerho will be based in Los Angeles, Rozen in New York.

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Georgine Anton Rejoins Meredith

Meredith Xcelerated Marketing (MXM), Meredith Corporation’s marketing agency, has named Georgine Anton to the newly created role of senior vice president/chief client officer. Anton has worked for Meredith in the past, so this marks a homecoming of sorts for her. From 1999 to September of last year, she served as senior vice president of integrated marketing. Anton left to join Atlantic Media for just under a year.

“I am so pleased to have Georgine back in the MXM family,” said David Brown, executive vice president of MXM. “During her previous tenure, she raised the bar of client service excellence with some of our largest clients, including Kraft. Georgine has a wonderful focus on innovation, and a desire to develop client strategies that truly work in this increasingly complex work.”

Anton reports to Brown.