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Posts Tagged ‘Meredith’

Uncertainty Pervades Time Inc. as Meredith Talks Continue

Laura Lang, CEO of Time Inc., has finally discussed the Meredith purchase with her staffers. As you know, Meredith is going to purchase Time Inc. and spin it off into a new company. Time Warner will retain Time, Fortune and SI. All the other brands will be swallowed up by the new Meredith/Time Inc. company.

Unsurprisingly, Lang hasn’t had much to offer to her Time Inc. colleagues, aside from general statements that won’t do any good. One insider told the New York Post that Lang was “telling people to keep doing what they are doing and not be distracted.”

We’re sure the publishing house’s staffers will find avoiding distractions easy. Especially with Meredith’s dealmakers back in the Time Inc. building on Wednesday and no one knowing anything about the new company, which some Time staffers have sadly begun calling “Teredith.”

To be fair, there’s really not much Lang could say to calm employees’ nerves. But maybe next time she could try a little something different, like “Don’t worry about anything. By the way, how do you feel about living in Iowa?”

Details Emerge on Meredith’s Time Inc. Purchase

The New York Times has shed some light on the inner workings of Meredith’s attempt to purchase most of Time Inc.’s magazines. If the deal goes through the titles, along with Meredith glossies, would go under a separate, new entity. That company would then “borrow money to pay a one-time dividend back to Time Warner, essentially turning what appears to be a corporate spinoff into a sale.” The pricetag? About $1.75 billion.

As has been repeatedly mentioned, Time Warner would keep Time, SI and Fortune. The reasons behind that vary. One source told the Times that Meredith simply doesn’t want those magazines because they’re a money pit. Another said that Jeffrey Bewkes, CEO of Time Warner, wants to keep Time and the others because it’s better to just keep the magazines than to sell them at such a low price.

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Mystery Solved: Meredith is Trying to Buy Time Inc.

Well that didn’t take long. The mystery of who/what is trying to buy Time Inc. from Time Warner has been solved. According to the Wall Street Journal, it’s Meredith, which mostly publishes women-centric magazines. Above is a video tour of the company’s offices.

The deal is still for Time Warner to keep Time, SI and Fortune, so we still don’t know the solution to the other puzzling question: Why is Time Warner going to part with People, its most profitable title? But the fact that the buyer is Meredith does make things a little clearer. Meredith, knowing that its audience is mostly female, is probably insisting that this deal includes People.

That’s just a guess, but we’re sure as the days go by more details will emerge, so we’ll keep you posted. For now, we’re going to ask Professor Plum his thoughts on the mystery. Last we saw he was in the kitchen with a rope.

Carolyn Bekkedahl Joins Meredith

Meredith Corporation has named Carolyn Bekkedahl senior vice president/digital sales. Bekkedahl comes to Meredith from Gilt City, where she served as chief revenue officer. At Meredith, Bekkedahl will oversee digital sales for AllRecipes.com and the company’s Women’s Network.

“Carolyn is one of the most respected and talented leaders in the media industry,” said Dick Porter, president of media sales, for Meredith National Media Group. “Her unique background across all digital platforms and magazine media — combined with her passion for growing great brands — make her ideally suited to lead our digital sales team.”

Bekkedahl begins at Meredith in mid-September.

EatingWell to Increase Rate Base

Meredith has only owned EatingWell since last summer, but things are already going great for the magazine. Starting with the July/August 2013 issue, EatingWell will boost its rate base from 600,000 to 750,000. That’s an increase of 115 percent since Meredith acquired the brand.

“Our momentum reflects EatingWell’s strong and growing connection to the consumer,” said Tony Catalano, the publisher of EatingWell. “Healthy eating is top of mind for Americans, and we’re pleased to see them turning to the pages of EatingWell for trusted and engaging content.”

The online version of EatingWell is also enjoying a surge. EatingWell.com garnered 3.6 million unique visitors in June, which is an 85 percent increase since Meredith took over.

EatingWell Increases Rate Base

EatingWell is growing. The Meredith title is increasing its rate base for the second time this year. Beginning with the September/October issue, EatingWell’s rate base will jump from 500,000 to 600,000. It was only January when the magazine made its last increase from 350,000 to 500,000.

“As the healthy eating movement continues to thrive, this growth reflects how relevant and engaging our content is to consumers who want to make healthy eating a bigger part of their life,” said Tony Catalano, Publisher of EatingWell.

The September/October rate base increase is a 71 percent jump from the same point last year.

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Former Bloomberg Radio Anchor Becomes Published Author (left), March 17
  2. Top Newsweek/Daily Beast Writer Gets New York Times Gig, March 16
  3. Meredith Names VP of Corporate Sales, March 19
  4. Peter Lauria Thinks its Time for Oprah to Shut Down OWN, March 21
  5. The 2012 Digital Ellie Award Winners, March 20
  6. YES Network Names New Sideline Reporter, March 20
  7. Massive Layoffs Hit Oprah Winfrey‘s OWN, March 20

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Meredith Names VP of Corporate Sales

Brian Kightlinger has been named Vice President, Corporate Sales for the Meredith National Media Group. Kightlinger has been with Meredith since 1997, most recently as Group Associate Publisher, Director of Sales for Meredith’s Parents Network. He succeeds Diane Papazian, who is now Ladies’ Home Journal’s Associate Publisher.

“We believe that Brian’s creativity, solid sales experience, and broad knowledge of our portfolio along with his strong collaborative approach will be extremely valuable as we deepen and expand our brand and digital footprint over the next year,” said Tom Harty, President of Meredith.

Kightlinger reports to Michael Brownstein, Executive Vice President, Chief Revenue Officer.

Meredith’s Parenting Network Creates Digital Role

Meredith has named Todd Tarpley General Manager, Parents Network Digital, a new role at the company. Tarpley previously worked at The Nielsen Company as Vice President of Online for two years. Tarpley is also a children’s book author.

At Meredith Tarpley will be responsible for expanding the Parents Network’s digital readership. The sites under his leadership include Parents, American Baby, Family Fun and Ser Padres. Tarpley will report to Liz Schimel, Executive Vice President and Chief Digital Officer.

Meredith Completes Acquisition of Every Day With Rachael Ray

Meredith Corporation and Reader’s Digest Association have completed the agreement for Meredith to acquire Every Day with Rachael Ray magazine and its related digital assets.  In addition, Meredith announced it has finalized a 10-year licensing agreement with Watch Entertainment Inc. for the award-winning brand.

The acquisition includes the popular magazine that’s published 10 times annually with a 7.4 million audience.  The first issue of Every Day with Rachael Ray published under the Meredith banner will be February 2012, available on newsstands in early January.

“We are energized to bring the Every Day with Rachael Ray brand to market as part of the Meredith portfolio,” said Meredith National Media Group President Tom Harty.  “It represents a very important piece of the strategy we are executing to significantly enhance our already powerful reach in the food space.”

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