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Posts Tagged ‘Metro International’

Metro Philadelphia Celebrates 10th Anniversary, Despite Odds

1met1ro.jpgIt was almost two years ago exactly (give or take a week) when speculation arose to whether Metro International would be able to sustain its free U.S. editions. Its New York, Boston, and Philadelphia titles had been hit especially hard, despite the amount of public transport available (commuters are considered to be free newspapers’ biggest audience). Said Will Bunch of The Philadelphia Daily News at the time:

“Perhaps the market is too divided — there are two good free weeklies here and the Daily News does a pretty good job retaining people willing to lay out 60 cents…I think they will find it very difficult to find a Philadelphia buyer, especially when they couldn’t make it work with a formula that’s been successful elsewhere.”

Yet last year Philadelphia Daily News‘ parent company Philadelphia Media Holdings LLC filed for Chapter 11 bankruptcy, while Metro Philadelphia is currently celebrating its 10th anniversary as the largest circulated daily paper in the city. Just goes to show you never can tell.

Press release below.

Previously: Metro: Free Dailies In Trouble, CEO of Philly Papers Given $1,500/Week for Transportation

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Metro Reveals New Look

metro.jpgStarting on Monday, the free newspaper Metro will unveil a new design in its New York, Boston and Philadelphia editions (see right).

The new look will include a “sleeker design and more sophisticated look while maintaining the concise, contemporary and colorful elements readers look for every day,” said publisher Metro International. The paper will also now have an “oversized masthead,” new “bold” headline fonts and an updated color palette. Seems like they’re giving up inches previously dedicated to content to a new stylish design meant to draw in readers of the free pub.

The Metro‘s content will now be split into three sections: news, “My Metro,” and sports. Metro will also feature contributions of “industry experts,” many of which come from the Web, like Chow.com, Thrillist, DealBreaker.com, Geeksugar and Flavorpill as well as traditional media like CNN, Fodor’s and Conde Nast magazines Self, Wired and Lucky.

“Heightened expert analysis, commentary, powerful pictures and reader views will enhance Metro‘s editorial core keeping the news dynamic, fresh and interesting,” said Tony Metcalf, Metro U.S.‘s editor-in-chief. “Metro is known to innovate, changing print and design history several times, and leading the pack in targeting the hard-to-reach metropolitan. This redesign is the next stage of that.”

Related: Newsday‘s New Look