It was almost two years ago exactly (give or take a week) when speculation arose to whether Metro International would be able to sustain its free U.S. editions. Its New York, Boston, and Philadelphia titles had been hit especially hard, despite the amount of public transport available (commuters are considered to be free newspapers’ biggest audience). Said Will Bunch of The Philadelphia Daily News at the time:
“Perhaps the market is too divided — there are two good free weeklies here and the Daily News does a pretty good job retaining people willing to lay out 60 cents…I think they will find it very difficult to find a Philadelphia buyer, especially when they couldn’t make it work with a formula that’s been successful elsewhere.”
Yet last year Philadelphia Daily News‘ parent company Philadelphia Media Holdings LLC filed for Chapter 11 bankruptcy, while Metro Philadelphia is currently celebrating its 10th anniversary as the largest circulated daily paper in the city. Just goes to show you never can tell.
Press release below.