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Posts Tagged ‘Metropolitan Home’

FishbowlNY’s 2009 Lists: A Timeline Of Magazine Closings

taylor_swift_blender_cover-x622200.jpgIt’s been a tough year for the publishing industry, and magazines in particular have had it rough. Every major publisher has had to shutter at least one of its titles, and some of our favorite glossies have gone to that great magazine rack in the sky.

While it would take forever to list all the over 400 magazines that have folded this year, we here at FishbowlNY put together a timeline of some of the bigger names that were shuttered this year. The bad news? It looks like in the last six months of the year the number of titles snowballed. Here’s hoping that 2010 looks a lot brighter.

After the jump, our timeline

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

“Today” Show Lifestyle Contributor Named Woman’s Day Editor-in-Chief

mayhew.jpgElizabeth Mayhew, a lifestyle expert most well-known for her appearances on the “Today” show, has been named VP, editor in chief, brand content of Hachette Filipacchi‘s Woman’s Day Group.

Starting January 4, Mayhew (right) will take over for the current top editor of Woman’s Day, Jane Chesnutt, who is set to become a special consultant for the Woman’s Day brand in the new year.

Hachette executives said the transition was part of a succession plan outlined by Tina Brown (yes, THE Tina Brown) who was brought on as a consultant to help with the selection process. “Tina Brown was the perfect consultant for the search,” said Carlos Lamadrid, SVP and chief brand officer of the Woman’s Day Group. “She has a classic content background, but also has a fantastic knowledge of marketing and new media.”

Mayhew seems like the ideal candidate for the position. With more than a decade of lifestyle editing experience, she has contributed not only to “Today” but Real Simple and House Beautiful. And with shelter magazines folding left and right (RIP Domino and Hachette’s own Metropolitan Home) this women’s title could benefit from an infusion of lifestyle input from someone who has spent her career focused on the category. We can’t wait to see what Mayhew does with Woman’s Day.

Previously: Hachette Shutters Metropolitan Home; Hachette Filipacchi Restructures Women’s Titles

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Elle Decor Raises Rate Base, Expands Ad Staff

elle decor.jpgWho said the shelter category is dead? After finishing the year as the leader in ad sales for the category, Elle Decor said today that it was raising its rate base by 10 percent — from 500,000 to 550,000 — starting with its March 2010 issue. The magazine said it will deliver an average circulation of 588,000 through the first half of next year.

The Hachette Filipacchi pub also expanded its ad sales team, promoting Matthew Talomie to the position of advertising director and appointing Linda Tullio, formerly of the recently shuttered Metropolitan Home, New York manager for Elle Decor.

“Matthew has been a creative, resourceful member of our staff for the last two years; this new role will allow him to contribute even more to our success,” said Elle Decor publisher Barbara Friedmann. “Linda’s 11 years with Metropolitan Home have made her an invaluable resource; this new position allows her to share her expertise.”

And although Elle Decor nabbed the top spot in ad pages in the shelter category — for the first time in its 20-year history — its success is no doubt related to the closure of other shelter mags like Domino, Southern Accents and Metropolitan Home, whose “highest-quality subscribers” have been added to Elle Decor‘s readership, resulting in the rate base increase, the magazine said today.

Related: Breaking: Hachette Shutters Metropolitan Home

Breaking: Hachette Shutters Metropolitan Home

methome119.jpgMetropolitan Home‘s December 2009 issue will be its last. Met Home‘s editor-in-chief Donna Warner and her staff will be leaving the company.

Publisher Hachette Filipacchi Media U.S. announced it will cease publication of the shelter magazine and focus its energy in the category solely on Elle Decor. President and CEO Alain Lemarchand said, “It is with a feeling of sadness that I make the announcement to close one of our magazines. However, we believe the best strategy in the upscale shelter segment is to boldly focus our resources and investment on Elle Decor, which is the ad-page leader within the U.S. market.”

Metropolitan Home and Elle Decor had comprised HFM U.S.’s Luxury Design Group led by Deborah Burns, who will remain with the company. As a result of the closure, Elle Decor will now become part of the ELLE Group.

Full press release, after the jump.

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