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Posts Tagged ‘Michael Bassik’

Air America Launches New Web Site

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Air America Media took another step towards becoming more than just a progressive radio network with the relaunch of its Web site this week.

Air America is upping its multimedia offerings with blogs that offer original and aggregated news content 24/7, streaming multimedia and OnDemand content, a clip library and social media tidbits like interactive chats with Air America show hosts and producers. The site now has six new channels: News, Politics, Economy, Entertainment, Lifestyle and Green, as well as a channel called “Really?” for the weirder news stories of the day.

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Air America Media Celebrates New Web Site In Style

09.23.09 Launch Party 056.jpgIt’s not often that we find ourselves at media events eating Chinese take out in someone’s living room. But that’s exactly what we experienced Wednesday night as Air America Media celebrated the upcoming launch of its new Web site.

Newly engaged chief digital officer Michael Bassik (right), CEO Bennett Zier and chairman Charlie Kireker welcomed guests to the sprawling apartment located just north of Soho on Broadway and introduced the site’s editor-in-chief, Beau Friedlander, who talked about the venture, which the company hopes will become the homepage for progressive Democrats.

Air America’s on-air talent were also in attendance, including Ron Reagan, Lionel, Montel Williams and Ana Marie Cox. We also chatted with The Onion‘s Baratunde Thurston, blogger Maegan Carberry and Deanna Zandt. And happily, unlike one unlucky partygoer (or building resident) we avoided getting trapped in the elevator. We took the stairs.

More pictures after the jump.

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Progressive News Outlets Launch Owner-Operated Ad Network

ad network.pngIn the past, Air America Media faced an obstacle. As a progressive multimedia company, it is able to attract an educated, engaged audience that marketers covet, yet it was having trouble attracting large commercial advertisers due to its limited inventory and relatively small reach.

Thankfully, Air America is a member of Media Consortium, a think tank and support group of sorts for progressive media outlets. And it was at one Media Consortium event that Air America and other progressive niche outlets Mother Jones, The Nation and realized they were competing for the same ad dollars from progressive advertisers. They also saw that if they pooled their inventories, and the eyes and clicks of their readers and users, they could create a critical mass that would make them attractive to large commercial advertisers.

The four outlets joined forces to launch the Ad Progress Network, which they rolled out quietly a few weeks ago. They have paired with Adify to power the network and, according to Michael Bassik, chief digital officer at Air America, Adify has never worked with a network like it before.

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