Michael de Medeiros is out as editor-in-chief of Men’s Fitness. De Medeiros had been the vice president and editor of the magazine since January of 2012.

The New York Post reports that de Medeiros’ departure is directly linked to AMI hiring David Zinczenko as a consultant. The thinking is that Zinczenko — who built Men’s Health into what it is today — can help Men’s Fitness’ stature.

In related news, Steve Perrine, another Rodale staffer who was ousted along with Zinczenko, is also joining AMI as a consultant. Perrine is part of Zinczenko’s new company, Galvanize Media.