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Posts Tagged ‘Michael Depp’

Trade Publication Tunes In to U-T San Diego’s Cable News Network

Website netnewscheck.com has a very interesting look today at U-T TV, the burgeoning sideline broadcast arm of daily newspaper U-T San Diego.

Launched in May, U-T TV is already halfway to its goal of 24-hour daily cable news programming and along with Cox, added another local carrier last month, AT&T U-Verse. By next year, the $3 million, 60-employee investment will be in full play:

The paper initially considered partnering with a local TV station, U-T San Diego COO Mike Hodges said. The market already has a successful partnership on that front between Voice of San Diego, a non-profit news site, and KNSD, the city’s NBC owned and operated affiliate.

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OC Register Experiments with ‘TV-like’ Tablet App

Six months ago the Orange County Register launched its first tablet app. It’s apparently been a success. So much so that the Register is launching a second app. Interestingly, the most popular features of the original app did not originate from the Register press room. Instead, they were short 2-3 minute video programs and slideshows customized for the app. Users apparently love them, but were also confused about why more traditional news content was so difficult to find. So the paper is renaming its original app to “The Peel”–and rebranding it as a more video-oriented entity almost entirely distinct from OC Register newsroom content. Breaking news will be filtered through a new app called “News Edition.” NetNewsCheck editor Michael Depp spoke with Register parent company Freedom Interactive president Doug Bennett about the plan.

I don’t believe that a portal or a one-stop shop makes sense. A lot of people are interested in the weather, but they don’t come to the Orange County Register. They go to Weather.com. Some people will come, but by trying to be all things to all people — at the end of the day we’re going to take care of the audience that wants us to be that, but there’s a younger audience that thinks, ‘Why would you go to a newspaper?’ I’m trying to change that by saying, don’t think this is a newspaper, we’re information and entertainment.

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