Rather than engage a high-priced PR specialist to blast out e-mail notices to LA media types, Variety has gone more in the Walter Winchell direction to protect its scoops. And FishbowlLA loves them for it.

The trade has launched BlogDogger, a web watchdog (in the truest sense of the word) that is dedicated to “prowling the perimeter of entertainment journalism, hounding hypocrisy, snarling at snafus and sometimes just howling at the moon.” Here’s one of the latest bits of chewed up neighbor property this canine cop brought back home:

Blogdogger was surfing the web late last night when we noticed Rachel Abrams‘ scoop on Variety.com—time-stamped for 3:00 a.m. PST—that Michael Dilberti‘s Little White Corvette, starring Emma Stone, was driving from MRC over to GK Films. We sniffed around to see if anyone else had the news and even several minutes later no one had…

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