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Posts Tagged ‘Michael Learmonth’

New Monthly Print Magazine Pays Its Way to 400,000+ Circulation

CaliforniaSundayLogoOn Sunday October 5, more than 400,000 subscribers to the San Francisco Chronicle, Sacramento Bee and Los Angeles Times will find something new within the bundle on their doorstep: The California Sunday Magazine, a startup devised by freelancer Douglas McGray and Federated Media co-founder Chas Ewards.

The monthly, print-side half of the pair’s business model is most intriguing. Not only does it give them instant traction at both the advertiser and circulation-base ends. But if successful, it could prove to be a model of revenue for other grouped regional newspapers. From a piece by Michael Learmonth, global tech editor of the International Business Times:

McGray and Edwards are paying the newspapers for distribution, much like Target would for an ad insert, and targeting 400,000 people who live in affluent neighborhoods. The rate card for the print edition is $40,000 a page; Edwards says the magazine will launch with 10 advertisers, including Google Play, Lexus, Converse, MailChimp and the Ace Hotel.

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Instyle Names General Manager, IBT Adds Editor

A couple Revolving Door items to note this afteroon, involving Instyle and International Business Times. Details are below.

    • Instyle has named John Darby general manager of InStyle.com. Darby comes to the magazine from Streeteasy, a real estate site, where he served as VP of marketing. Prior to that Darby held marketing roles at DNA Info, The Knot and Hachette Filipacchi Media.
    • IBT has hired Michael Learmonth as global technology editor. He comes to IBT from Ad Age, where he served as deputy managing editor.

 

Ad Age Names San Francisco Bureau Chief

Ad Age has named Cotton Delo its San Francisco bureau chief. Delo has been with Ad Age since August of last year, working as a digital reporter. Prior to her time at Ad Age she was northeast regional editor of AOL’s City’s Best for one year.

“As head of Ad Age’s San Francisco bureau, Cotton will expand her coverage to Bay Area ad agencies, consumer-focused startups, ad tech and venture-capital firms,” writes Michael Learmonth, Ad Age’s digital editor. “She will, to put it in old-fashioned journalism terms, ‘follow the money,’ which increasingly flows from the world’s biggest brands to tech platforms such as search, social and video to reach consumers. She’ll also cover the personalities creating change, so expect to see her at meetups, parties and events.”

Delo’s appointment is effective immediately.

Advertising Age Appoints San Francisco Bureau Chief

Big announcement this morning from Advertising Age digital editor Michael Learmonth. The Chicago-founded, New York based publication has added a San Francisco bureau chief, Cotton Delo.

She will be based out of the Crain’s newsroom in the Hearst Building and have a couple of weeks to get settled before the magazine’s Digital Conference in San Francisco September 20. Delo gets the bump just a year after starting out with Ad Age covering the social media beat:

As head of Ad Age‘s San Francisco bureau, Cotton will expand her coverage to Bay Area ad agencies, consumer-focused startups, ad tech and venture capital firms. She will, to put it in old-fashioned journalism terms, “follow the money,” which increasingly flows from the world’s biggest brands to tech platforms such as search, social and video to reach consumers. She’ll also cover the personalities creating change, so expect to see her at meetups, parties and events.

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AOL Wants to Give ‘Hundreds’ of Journalists Jobs

aol-logo33.jpgEmployment: The Internet taketh away and then giveth back a couple of years later.

Yes, AOL, the email address old people have, the hip forward-thinking awesome company we’re not going to make fun of, is reorganizing their online content. And by “reorganizing” we mean hiring.

Michael Learmonth at AdAge writes:

David Eun, president of AOL’s media and studios division, is expected to announce the push in an all-hands meeting of the group in New York today when he lays out his strategy for the unit that will include grouping all the sites into 17 “super-networks.”

In an interview, Mr. Eun said he had not only familiarized himself with all of AOL’s far-flung content operations in his first 90 days on the job, but also visited many of them personally, studied the economics and data from traffic across AOL’s properties and search, and come to one overarching conclusion: produce more content, faster.

“Our mission at this company is to be the world’s largest producer of high-quality content, period,” he said. “The content driving our traffic is home-grown, and 80% of it is now produced by folks on the AOL payroll.”

Hat tip Romenesko

How Paris Hilton’s Double Dealing Cost Her

phew.jpg

Variety’s Michael Learmonth delves into the murky underworld of celebrity interviews, specifically Paris Hilton’s unpaid path to Larry King. Looks like mastermind Kathy Hilton, acting on expensive bad advice from Michael Sitrick, sought to start a bidding war between Barbara Walters and anyone, everyone else. Needless to say, the plan backfired.

ABC News wouldn’t have actually paid for the interview, as that would be wrong. Instead, the show “licenses” photos, home videos, and any other junk the celeb has lying around–Steve Irwin’s widow got such a deal.

As former GMA producer Lisa Sharkey (so aptly named for a morning show booker) said about the Hilton deal gone wrong:

It may change the ability of celebrities to profit from their mistakes.

And we wouldn’t want that.